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A recent Google patent application has the SEO community buzzing. At a bare minimum this document reveals the direction Google is taking its future search criteria. Changes in the way Google will be evaluating pages for search rankings are intended to address two major problems:

- Search engine spam, and

- Ensuring that “fresh” documents score higher than “stale” ones

Here is a summary of some of the general principles outlined in the document. Most SEO specialists agree these are reasonable principles, and it is only a matter of time before they are adopted.

1. Anchor text of links is still very important. Focus on your anchor text. It should contain your most important keyword.

2. Google expects that anchor texts will vary. A lot of identical anchor text suggests an “unnatural” linking pattern. Anchor texts should vary, but contain related phrases.

3. Google will record when specific links were first discovered, and watch how they change over time. Links with a long life span are considered more valuable than links with a short life span. This adds support to the link delay theory — that links do not start “counting” until they have been in place for a few months. So get working on those links right now, but don’t expect immediate gratification from Google.

4. If a new website gets a flood of new inbound links, this will be an indicator of possible spam activity. Links should be introduced gradually and according to a consistent

pattern.

5. Google acknowledges that there may be link “spikes”, and so an influx of new links will be interpreted as legitimate if some of the links are from “authoritative” sites. Go after links from authoritative sites.

6. If a stale webpage continues to receive new incoming links, it will be considered fresh. Keep adding links pointing to important pages.

7. Links from fresh pages will in some cases be more valuable than links from “stale” or old pages that have not been recently updated. Get links from pages that are active. If you have high value links from important sites, develop a strategy for keeping those links fresh.

8. Google places more value on a site where link growth remains constant and slow. Slow and steady wins the race. Keep getting those links.

9. Pages with many inbound links will require proportionately more new links in order to remain fresh. The assumption is that the more links a page has, the more it should be getting in the future. Otherwise it starts slipping into the “stale” category. Focus more attention on your most important pages.

Regardless of whether of not Google implements all of these criteria, the general direction is clear. More importantly, these points make good SEO sense, and provide a very good place to start when planning a link strategy.

Rick Hendershot publishes the Linknet Network, a group of websites and blogs that offer web owners advertising and link promotion opportunities.

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There are many ways to improve your website rankings in the search engines. One of the most important methods is through inbound linking. Inbound links are those originating from similar external websites pointing over to your site. With a healthy amount of inbound links, your search engine optimization results will be markedly enhanced.

Let’s look at an example of an inbound linking strategy. Say “Bob” has a dental equipment company based in Texas. As part of his efforts to produce a quality website, he has personally contacted over 20 dentists in his home town and asked them to put links on their websites that lead to his company’s site. Many of the dentists agree since Bob offers great products and is also including links back to these dentists websites (since they are using his equipment). The end result is Bob has a number of other websites with links over to his website. So he has numerous “inbound links”.

How does this example help with search engine rankings? The search engines have algorithms which they use to analyze how high to rank websites. If a particular site has multiple inbound links from other similar (or complimentary) sites, then the engines will give that

site a higher ranking. The reasoning is, if the site is linked from other sites it probably has helpful information on that topic (if it didn’t, then others would not be linking to it). This does not hold true if you have different type websites linking to yours (for example, if you have your cousins skateboarding sites linking to your denture business). The sites linking “in” must be similar or complimentary in nature for the linking to help your search engine rankings.

To get the most success out of an inbound linking effort, it is best to be as personal as possible when requesting a link. Write a real letter to the target site’s owner/webmaster. Explain the two-way benefit that comes with cross linking. Many will not respond, but if done right, many will see the win-win benefit and agree.

As search engines like Google dominate the landscape, inbound linking will continue to be a major part of how high a website ranks.

Paul Kaufman is the owner of a North Carolina based Web Design and SEO Company, Kaufman Web Design. Visit Kaufman Web Design (http://www.KaufmanWebDesign.com) for more information on Search Engine Optimization, Internet Marketing and Web Site Design.

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No doubt, having a high search engine ranking is very important to a home business owner as it will increase their business revenue. Much money have been spend on search engine optimization software, books, ebook and SEO services in order to obtain a high ranking website.

The goal of every webmaster for their website is to obtain the HIGHEST ranking available in google. However, the algorithmof google kept changing and it is not an easy task to reach that status.

There are many OPEN secrets on how you can obtain a high ranking in the world largest search engine “google”.

The top open secret is to obtain reciprocal links by exchanging link with other website or one way back linking via articlewriting, forum posting or even blogging. So if every webmaster have done that, then wouldn’t all of them obtain a high ranking.

As the largest search engine, google wouldn’t be that dumb to just obtain the results just because a website has many thousandsof links pointing to it. What usually happened is that if the knowledge is available to many of the webmaster, google engineerswould know the strategy that millions of webmaster are applying.

It will then lower the points given to linking and create new linking criteria such as:

- the number of relevant links pointing to the website

- the number of irrelevant links pointing to the website

- the number of relevant outgoing links pointing to other website

- the rank of the back linking website

- the anchor text used during the linking etc.

As you can

see, a high ranking strategy is a never ending ball game. The search engine criteria results will always be changingand it will always remain an Internal Top Secrets for the Search Engine Companies. However, what google and other searchengine wants to achieve is that no one can or should be able to manipulate their search results. The end users of the searchengine will be to obtain nothing but RELEVANT results that they are searching for.

All this is not that bad because it give new webmaster and their website a chance in the google search engine. As long as yourwebsite contents are fresh, unique and relevant, it will stand a great chance of begin display in the google search engine results. Google employed many smart software engineers and any loop holes which webmaster tried to exploit now will eventually be cover up. Many webmasters have learn the hard way after their website are penalized for trying to exploit some of the search engine weakness.

Therefore, do what you can to make your website search engine friendly but don’t focus too much on your search engineranking. There are also other useful Internet Advertising method such as PPC Search Engine Advertising, Forum Posting,Blogging etc.

Wishing you success in advertising your Internet Business Website.

By © Arthur, The Online Internet Home Business Opportunity

Copyright @ Arthur http://www.online-internet-home-business-opportunity.comHelping to groom potential entrepreneurs into the next Business Star. Most financial successful individuals grow rich bystarting their own business. You too can own your dream business.

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In parts 1 – 6 you learnt how to develop your proposition, identify your key words and optimize and promote (for free) your site and pages. You were also introduced to our mythical Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services) in Windsor in the UK.

Now we turn our attention to paid site promotion, which will be relevant to those of you trying to enter an already crowded marketplace, where your key words are saturated!

(a) Pay-per-click (PPC) Advertising

Run a search on Yahoo or Google for a popular consumer product like “MP3 players”. In the results, you’ll see a set labeled as ‘Sponsored Links’ or ‘Sponsor Results’. Some results will appear in colored text boxes along the site of the page, whilst others may appear in the same format as the main search results. All these results are paid advertisements from the sites listed within the ads.

The ranking order is a product of the bid amount (CPC) and the popularity of the ad (CTR%) and are purchased through pay-per-click (PPC) advertising suppliers. The largest two are Google’s Adwords (displayed on Google, AOL, Ask Jeeves) and Yahoo’s Sponsored Links – run by acquired company Overture (appearing on Yahoo!, MSN, AltaVista, and others). MSN are planning to release their own PPC scheme soon.

If you have tried and failed with free promotion tactics, the chances are that you are operating in a highly competitive area (where a PPC campaign may well be justified). After all, if you can make more money from a converted click-through than it cost you to buy the click-through, why wouldn’t you look at PPC?

Look at your A-list of keywords. Refer back to your research on Overture. How many searches are conducted per month on your keywords? How much are you – and your competitors – willing to pay for those keywords?

For your first campaign, use a large number of relevant search phrases, so that you can test and learn what works best. Build unique ads for each search phrase, as this will help to optimize your click-through rate or CTR% (defined as clicks – or unique visitors – divided by page impressions on the ad pages – expressed as a percentage). This in turn means more targeted traffic, in some cases paying less per click (due to the methods by which advertising is priced).

Make sure you use a suitable (and perhaps even a dedicated) landing page for

each campaign. Simply sending people to your homepage (from where they have to navigate your site) will not help your conversion rates (defined as sales divided by unique visitors, expressed as a percentage)! Help them to buy, as they are likely to be in a hurry!

The PPC providers give you useful interfaces with which to track the effectiveness of your campaign and overall return on your investment. Pay close attention to which keywords are delivering for you and make notes for future campaign planning.

Whilst there is no hard and fast rule, a CTR% of 1.8% – 3.5% is in an acceptable range (and anything over that represents a very good performance). On Google, if your ad achieves less than 0.5% CTR, your ad may well be de-listed. The lower your CTR%, the more you will have to pay in cost-per-click (CPC) to get into the top 3-4 results in your chosen keywords (vital if you want to appear on partner sites like AOL).

(b) Paid Directory Submission

I mentioned earlier that Yahoo! Express Submission is the best way to get a listing on Yahoo! Directory. With a node-level PR of 10, Yahoo! Directory carries much weight with Google and the $299 fee (whikst steep and not absolutely guaranteeing a listing) is probably worth the cost.

Do not submit to Yahoo! until you have really tested which site description works best on the free search engines.

(c) Express Search Engine Submission

In the past, it was only worth doing a paid submission with Ask Jeeves, as this engine continued to enjoy a small but loyal following but did not grow it’s index as aggressively as the big boys. This meant paid submission was the only way to guarantee a good placement.

However, Ask Jeeves withdrew this service in 2004 (in favour of a strategy that mirrors the larger players). As such, I would not recommend paid listings with any search engines now.

Next we turn to tools you can use to monitor your ongoing optimization effectiveness…

Navigate the guide

Previous :SEO Expert Guide – Free Site Promotion (PR) (part 6/10)

Next:SEO Expert Guide – Black Hat SEO – Activities to avoid (part 8/10)

About the author:

David Viney (david@viney.com) is the author of the Intranet Portal Guide; 31 pages of advice, tools and downloads covering the period before, during and after an Intranet Portal implementation.

Read the guide at http://www.viney.com/DFV/intranet_portal_guide or the Intranet Watch Blog at http://www.viney.com/intranet_watch.

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Over the years I have created 24 fully operational websites and as an experiment this evening (30 November 2005) I did a progress check on the very first site I ever launched.

5 years on and here is how this site is ranking today on the top six major search engines

Google No.1

Yahoo! No.2

MSN No.1

AOL No.1

AltaVista No.2

AllTheWeb No.2

Using the keyword phrase ‘writing for profit’ check out for yourself the veracity of these rankings.

Do it now; prove the power of feeding the spiders and grabbing the top spots.

How do I manage to do that?

• How do I manage to sustain top rankings for a 5 year-old website when almost every other site fails to achieve even ONE Top 30 ranking after years of trying?

• How do I not only achieve Rankings 1 & 2 on the major search engines but also manage to maintain these top spots 5 years on?

The secret lies in researching what the spiders want to see and gobble up when they visit your website.

And that is exactly what this system does; feeds the spiders and snares them into grabbing the top spots for my sites.

It did not happen overnight; it took hundreds of hours

of burning the midnight oil before this system was perfected and converted into a technique that works irrespective of the ever-changing search engine vagaries.

It works for me because it not only feeds the spiders; it feeds them with precisely what they like to eat – and the proof of the pudding is that ALL of my 24 websites have Top 10 rankings for their core keywords.

Is this system easy to understand?

Yes.

Is implementation just as easy?

No.

There are no free rides on the cyberspace roller coaster and if you want to succeed, you have to work at it.

This is a complete turnkey system, not optimization software, and it is not for everyone.

It works for me because I work for it, consistently, contentedly, and in the process reap the rewards of top rankings for all of my websites.

If you would like to learn more about the system I use to feed the spiders you might want to visit the website address featured in the resource box below.

Jim Green is an online entrepreneur and established author with an ever-growing string of niche bestselling non-fiction titles to his credit.http://websiteoptimization.howtoproducts-xl.com

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For more than 4 years now I have been modifying my work from home based web sites trying to optimize for the major search engines, Especially Goggle. Today with much disappointment I have come to the realization that search engine traffic alone will not make me rich. Yes my search engine rankings are now worse today than when I started 4 years ago.

Google is constantly changing their algorithms which may or may not benefit your web site. In my case it appears it does not. And then there is Yahoo and MSN search on the horizon. It appears these 2 are beginning to take away valuable customers from Google. Although this is not necassarily a bad thing we now need to optimize for 3 search engines instead of 1. Back in the good old days if you had a number 1 ranking on Google for work from home (the holly grail of search terms) you also had a number 1 on Yahoo and MSN for work from home. Today that is not the case.

I have always been reading other people saying not to place all your chips on Google and expect to make it big time. Today I realize how correct they were. I still optimize for search engines this will never change. But in addition to search engine optimization other advertising methods must be used if you want to make it on the internet big time.

If you have the money paying for placement is not a bad idea. Google has its very popular ad words program which for a price will place your website link in an ad box down the right hand side of the search results. And Yahoo has Overture search results which are placed above the natural search results. But you will need to be in the top 3 for your link to show up because Yahoo only shows 3 sponsored listings on top of the natural listings. You can also use several smaller pay per click engines

such as Findwhat, 7Search and Kanoodle to name just a few.

Gaining in popularity and very effective is writing and submitting press releases. If you write a good press release with your target URL in it you could potentially get 1,000’s of visitors from just 1 press release. Press releases are also showing up in the news search results of Yahoo and Google. This can’t hurt your search engine optimization efforts either. The most popular place for information on press releases and getting your release published is http://www.prweb.com. For a small fee of $30 you can guarantee a next day listing and submission of your press release to Yahoo, Google and many other engines.

People have been raving about writing articles for a long time now. Do they work? Of coarse they do. Why do you think I take the time to write articles? It’s difficult at first if you are not into writing, but writing articles can help your search engine rankings if you can incorporate your website URL into the article you are writing and then submit it to as many article directories as you can find. Also make sure you add all your articles to your own web site. This adds content to your site that hopefully you visitors will want to read.

There are literally hundreds more options for you to advertise your website both online and offline that I am not going to get into in this article. The main point is don’t put all your eggs into one basket like I did (GOOGLE) Spread them out advertise everywhere and don’t count on a good search engine ranking. If you do everything else right the search engines will look after your sit for you.

Tom Worsley is a successful work from home Internet marketer and independent representative for SFI, Owner and Webmaster for http://www.kawarthapublishing.com.

This article may be re-published on your site or in your newsletter as long as this resource box is included.

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Search Engine Optimization, or SEO, is actually a misnomer, as search engines are not actually optimized. Web pages are the ones that are optimized, through website submissions or submitting url’s, which make the search function more efficient.

There are a number of ways to optimize a site to incur higher rankings and more hits. Some choose to place links on their sites, which actually works quite well. Technically, SEO means any process that allows your site to gain high rankings.

Aside from placing links, others choose to use XML feeds. They place the precise information they want, and push these to the various search engines. Some choose to optimize their site by rewriting or editing the content and copy on the site. Simply put, any activity that gives your site higher rankings can be counted as a search engine optimization process.

Yet another effective way to jumpstart your site is by placing directory links. By doing so, you can list your website in search engines and directories. This is a great help in popularizing your website, most especially if yours is a start up site. When doing this, you have to choose your directories or search engines.

To start, get your site listed in a number of directories. The more directories you get listed into, the better. There are directories that charge a minimal fee for your website submission , and more often than not, it is worth it to get listed. Suggested directories that you should get into are DMOZ (http://www.dmoz.org), Yahoo! (http://www.yahoo.com), LookSmart (http://www.looksmart.com), Business.com (http://www.business.com), and Sorve.com (http://www.sorve.com).

Being listed in these sites can be very rewarding, they’re actually considered valuable gems as link partners, because most webmasters go to these sites to search. So when you submit your URL up for listing, you become part of a large database that people can choose from. In doing

so, you can increase the traffic on your website.

Before putting you embark on your website submission in the various directories and search engines, make sure that the search engines and directories are reputable ones. It’s also best if you know how popular it is, especially if you are asked to pay a minimal fee for signing up. You have to ensure that every penny you shell out is accounted for, and will go into your website’s promotion.

You can also place a directory on your site. Directories are topical lists of various resources found on the Internet, arranged in a certain order or hierarchy. They are usually browsed according to subject, they can also be browsed by typing in certain keywords.

Directories are more thorough than search engines, as they are maintained by a team of people. These people are responsible for the information present on the site, as they do the researching and maintenance themselves. Search engines, on the other hand, make use of spiders or crawlers to come up with links and information.

A main advantage of having a directory and making use of it to search for subjects is that it narrows down the search for you. By doing so, your site becomes more popular to people who want a refined search for the topics they are interested in. This way, your directory draws in your much-needed audience and target.

These are only some of the ways you can optimize your site’s popularity. You can come up with your own, or do as the others do. Whatever you choose, try to weigh the pros and cons of every procedure, and try to choose the most advantageous to your site. Whether it’s submitting your site’s URL to a search engine or directory, or refreshing your site’s content, do it well, and you’ll be rewarded accordingly.

Copyright © 2005 Directory Sorve.com

Subscribe to Martins Freewebmasters newsletter.

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Many of you have heard of submitting your website, but what does this really mean? What places should you really submit your website? What about submitting to thousands of search engines and directories through some website promotion service?

WHAT PAGES TO SUBMIT:

At the minimum, you should submit your home page. Many search engines will promise to find and crawl the rest of your website automatically (in their own good time). But if they don’t discourage you from doing so, I would submit several of the important pages in your site. For example, a site map is definitely something I would want to submit, since it should have direct links to the rest of your website.

Also, if I get another webmaster to link to my website, it I like to submit that page as well. I want the search engines to recognize that this resource has changed – it has a link to my website and I want the credit for it.

WHAT TO PREPARE:

For the search engines, I would make sure that the website is properly optimized. At a minimum, I would do a double check the meta-tags to ensure that the title, meta-description and meta-keywords properly describe the web pages and have some of my desired keywords in it. I would also run a website validator on the pages I intend on submitting – to keep the search engine spiders from choking on my website. (http://validator.w3.org/) For more information on optimizing a website for the search engines, go to http://website-optimization-2.blogspot.com/.

For the directories, I would normally prepare some commonly requested information. This really helps to speed up the process. I normally use a generic text editor like Microsoft Notepad and save the following data before I go and submit to the different search engines and directories. This enables me to use copy and paste.

This should have:

* Your email

* Your website url

* A good title for your website

* A description for the website

Since Yahoo will allow you to submit a list of URLS that are in a text document (or an RSS feed) I would encourage you to prepare one to help them out. These should be at the root directory of your website and be updated whenever there is a change to your pages. That way you can just submit the location of the RSS feed or the text file and let Yahoo use that to find the rest of your pages. It is a nice time saver. Personally, I like using an automated RSS feed since Yahoo can use it to determine when the last changes occurred and decide what pages to re-crawl first.

(If you don’t know what RSS is, here is a great article on it: http://feedvalidator.org/docs/rss2.html.)

Google uses a similar technology to help it find all of your web pages. It is called a “Google Site Map”. That is the subject of another article. I wrote one that has a lot more info on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.

WHERE TO SUBMIT:

I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you – and is a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.

* Submit to Google

* Submit to Yahoo

* Submit to MSN

You will need a Yahoo account to submit to the Yahoo search engine. And don’t fret if you don’t see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though – but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 – 70% of the search

engine traffic if you follow these methods.)

Also, if you have the Alexa toolbar installed, navigate to your website and click on the “info” button on the toolbar. Then you will have to fill in information about your website. Once this is registered, you will start seeing how your website’s Alexa rating looks. There has been some rumors that Google considers the Alexa description in its searches – so make sure it is relevant to your website as a whole and has at least one of your keywords.

You should also submit your website to DMOZ. This is a massive directory that is republished in several other websites. It is managed by humans, and is therefore considered to be of special relevance by other search engines. I strongly recommend reading all their rules before submitting – and follow them closely. Make sure that you try to get listed in only one category – the most relevant one for your business. It can take a month or two to get listed, but it really helps with your backlinks and overall relevancy as a website.

After DMOZ, here are the most important list of directories to be listed in.

* Yahoo Directory website submission ($299 annual fee)

* Business.com website submission ($199 annual fee)

* Microsoft Bcentral Directory website submission ($49 annual fee)

* Best of Web website submission ($40 annual fee)

* goguides.org website submission ($40 lifetime fee)

* gimpsy.com website submission ($40 lifetime fee)

* joeant website submission ($40 lifetime fee)

* Tygo website submission ($40 lifetime fee)

* Skaffe.com website submission ($40 lifetime fee)

* wowdirectory.com website submission ($25 lifetime fee)

If you haven’t used directories before – try browsing these before you fill out the form to submit your site. They are organized by category. You need to find the most relevant category to put your website before you start to fill out the form for each of these. Have a pen and paper as you browse – and write down directory paths of where you want to be.

Being in some directories just adds some good backlinks. (When another webmaster links to your website, this is considered a backlink.) Others, like Yahoo and DMOZ, tend to get some special relevance to certain search engines. After you get familiar with these well-known directories, look for niche directories that are specific to the type of business your website is about.

There are specialized directories that focus on a particular category of links. These can be valuable – you will just have to do a bit of searching to find them. These may be considered as part of your overall strategy.

Being listed in a search engine there doesn’t guarantee that you will have a good ranking – this is just the first step – letting them know that you exist.

IF YOU SEE AN OFFER TO GET LISTED IN HUNDREDS OF DIRECTORIES AND WEBSITES AUTOMATICALLY – BEWARE! Many of these will list you in hundreds of FFA (free for all) sites. These sites are considered SPAM by search engines and I would strongly encourage you to avoid them. Did I mention to avoid these? Check out what Google has to say about these: http://www.google.com/webmasters/seo.html . They may get you quick backlinks, but they are from the “wrong” type of site. These are just a list of sites – and they stay there temporarily. Only the latest 100 submitted or so are displayed there and you need to be resubmitted regularly to stay there. Few humans use this – it is just a linking game to trick the search engines about your popularity (and search engines don’t like it). Don’t bother.

TO WRAP IT UP:

Get backlinks – but avoid FFA sites. There are some important directories, but being listed in “THOUSANDS OF WEBSITES AND DIRECTORIES” is likely a promotional trick to get you listed in FFA sites. The most important backlinks are from web pages with content related to your website and those that your customers visit. If it isn’t likely to draw your customers, it may not be very important for your website traffic.

Robert Fuess is a veteran website designer who specializes in making dynamic search engine optimized websites.http://www.SpiderwebLogic.com | http://www.SchoolAndTeacher.com

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Search Engine Optimization popularly known as SEO.

SEO is the process of optimizing or modifying a website to increase its popularity and ranking in listings of search engines.

What is Search Engine?

A Search Engine is the one which keeps a data base of the websites with good content or dedicated to the search and retrieval of information for the purpose of cataloging the results. Usually based on an index of several webpages or websites you are looking for your purpose.

Customers Search for the products or service on these Search Engine for keywords and the results will be provided as per your site indexing on that search engine or based on the popularity of your keyword.

Basics of SEO

1) Keyword Research

2) Site Building

a)

Title Tag

b) Meta Tag

c) Develop Content of Site

d) Header Tags

3) Links

a) Inbound Links

b) Reciprocal Links

c) Threeway Links

d) Article Submission

e) XML Feed

These are used to improve the ranking and popularity of your site.

Now a days google is most searchable Engine 60% of the search traffic you will get from google. and the Rest Yahoo 20% and the rest 20%.

You should optimize your site as per the google’s search methodologies.

If you are interested in optimizing your site for Search Engine ranking and popularity, please feel free to contactseo@gmail.com.

Thanks and regards,

Mirza

Iam Mirza Mohd Ali Baig working for an offshore IT company having more than 3 years of experience.

Contact me at Contactseo@gmail.com or call me at 0091-09391136471.

WebSite: http://www.mcsweb.in

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Imagine what your business would be like if you were listed number one in Google when someone searched for your product or service. At no cost to you, you’d have hundreds or even thousands of highly targeted potential customers coming to your website every day. It would be like shooting fish in a barrel. If you sell a quality product or service, your profit potential is unlimited.

I see people all the time bragging that their website is listed number one in Google for a specific search phrase. When I Google their specific keyword phrase, they do come up number one. Then I look at their traffic statistics and they are ranked over 2 million on alexa.com. That means hardly anyone visits their website. Then I check to see how many people actually search those keywords at inventory.overture.com. Maybe 10 or 20 people a month search for that combination of keywords. Does being number one in Google for an obscure search phrase help your business? I don’t think so.

I’m not going to kid you, getting to number one in Google is no easy feat. And staying there can be a full time job if you’re in a completive market. There are many tips and tricks I can teach you to raise your search engine ranking but I’ll save that for another day. Today I want you to try a different perspective…

Can my website be successful without a high search engine ranking?

Absolutely! Finding your website through the search engines is just one way for potential customers to find you. There are many other ways to drive traffic to your website that are much easier than trying to be listed on the first page of the search engines. You can use a variety of online and offline tactics to attract visitors to your website.

But, before you start driving traffic to your website, make sure your website is ready for new visitors. You must give visitors a reason to stay at your website and come back again in the near future. Give them valuable information that is going to quickly solve their problem. Give them a reason to tell your friends about your website. Give them some incentive to sign up for your newsletter by giving them a free report that will help them solve a common problem they may be facing. For example, “How to…” or “The Top 10 Ways to…” are great beginnings to your free report.

Once your website is full of problem-solving information it’s time start driving traffic. You should use a combination of both online and offline methods to get people to visit your website.

Offline traffic methods

1. Put your website URL on all of your collateral including your business card, stationary, brochures, your print advertising, your Yellow Pages ads, and anywhere else your business name appears. If you have a sign on your office building include your website URL.

2. On the back of your business card, offer a free report and include a website URL that leads the reader directly to a specific page on your website (a landing page) that describes how your free report will solve their problem. You can even have a series of free reports, each with a separate landing page that leads visitors to different promotional campaigns based on their search phrases. Always get the reader to give you at leas their name and email address when they are signing up for the free report. Also mention that as an added bonus, they will receive your newsletter free of charge just by signing up for your free report. This gives you permission to add them to your newsletter email list.

3. Publicize your website URL anywhere you can while maintaining a professional appearance. Don’t compromise your integrity

just to get your website URL advertised.

Online traffic methods

1. Add your website URL to your email signature. Also promote your free report or one of your products or services in your email signature but don’t overdo it. Too much information in your email signature can do more harm than good.

2. Participate in newsgroups and forums where your potential clients look for solutions to their problems. Don’t advertise your services, just post answers to their questions or problems. Include your website URL in your signature in the forum posting.

3. Buy ezine advertising. Find ezines that your potential clients subscribe to and purchase advertising. Create ads that talk about their problems and direct them to your website for answers. Direct them to your free report landing page and get their name and email address. The free report will build your credibility and open the door to potential future sales. Don’t try to sell them your service right away without building some trust and credibility.

4. Purchase banner ads. Yes, banner ads really do work. Many experts have been saying banner ads are dead but they’ve taken on a new life. You can purchase very affordable, highly targeted banner ads that are only displayed to your target market. Use the same approach as with ezine advertising, direct them to your free report landing page to solve their problem.

5. Advertise on craigslist.org. There are many ways to advertise your product or service for free on craigslist. You have to be subtle with your advertising or they may block you posting if you violate their policies. Read their guidelines before posting your ads. If you’re promoting a workshop, use the same approach of directing people to a landing page on your website for information.

6. Write articles that talk about a problem your clients are facing. Show them how to solve the problem and direct them to your website for more information. Post the article on your website as well as submitting it to article directories on the internet. Always include your bio and website URL at the end of the article with our copyrights. Encourage people to share and reproduce the articles with others as long as they don’t change the content and leave your bio and contact information intact.

7. Set up your own blog and update it regularly. You can even post your articles in your blog if you don’t feel comfortable writing about yourself. Register your blog with blog directories on the internet and always include your bio and website URL in each blog. Blogs are now getting picked up and reproduced like articles. The search engines love blogs with quality content.

8. Send press releases promoting your new product or service. You can send a press release easily at www.prweb.com and it will read by thousands of press people within minutes. You can send the press release for free or pay a fee to reach even more news services.

These are just a few ways to drive traffic to your website. As I try more methods I’ll share my results with you so you don’t waste time duplicating my efforts. It’s important to use multiple methods of driving traffic to your website because you want to reach as many potential customers as possible. You won’t know which methods work for your target market until you experiment and measure your results. Remember to thoroughly track your campaigns and measure your results.

Ted Prodromou spent over 25 years in the computer industry working for IBM, Digital, and Cellular One. Today he’s the owner of Valiss Internet Solutions, a consulting firm that teaches you how to use your website as a marketing tool. Download your free report How To Attract Clients While You Sleep at http://www.valiss.com/freereport.htm

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