It is by now a proven fact that content is the most important element for getting better pagerank and, consequently, more traffic.

Furthermore, the best ranking websites have content that is better written than most other sites.

A common mistake is to think that Google spiders just consider keywords and layout in order to establish pagerank.

If you look at the top ranking pages for the most searched for keywords, you will see that the quality of the content has been essential for getting them better pagerank, not to mention the enormous amount of traffic that Google sends them as a consequence.

Let’s look at some of the key areas that we have to keep in mind when producing content:

1. Updates

If you don’t update your content frequently, your visitors won’t have a reason to come back, and Google will not consider your site for better pagerank. You may get a good initial pagerank, but if Google doesn’t see that the site is updated frequently, pagerank will surely fall as a consequence. The best frequency is once a week, when possible.

2. Grammar and spelling

Sites that are well ranked in Google have little or no spelling and grammar errors. Before uploading content, make sure to check for spelling and grammar mistakes. Microsoft Word’s spell-check may even be more than enough for this task.

3. Paragraph layout

Not only on websites, but in any type of message that implies text, lengthy paragraphs are difficult to read and readers loose focus on the content. Google is also aware of this fact and prioritizes short 1 to 4 sentence paragraphs.

The same applies to sentence length. Keep sentences brief and to the point with only relevant information. If there is an extensive idea that must be included, you can break it up into two or more sentences.

4. Keywords

On well ranked sites, references are made throughout a

page to keywords and variations of the keywords. Always keep content relevant to the keywords that are referenced to your site.

5. Lists

Whenever presenting lists of items, it is better to show them bulleted or numbered and not in paragraph format. This is visually much better for your visitors and Google will also give it better pagerank. For example, see the difference with the text from this section in both formats:

Example 1 – Paragraph format:

When creating content, keep in mind updates, grammar and spelling, paragraph layout, keywords, and lists.

Example 2 – Numbered

When creating content, keep in mind:

1. Updates

2. Grammar and spelling

3. Paragraph layout

4. Keywords

5. Lists.

Some final thoughts:

• Always make sure that you have quality content on your site.

• If you write your own content, try to have an editor or a professional writer look at it before uploading, until you gradually develop your own writing skills.

• Make sure you update your content frequently.

• Distribute some of your content freely to other websites. This will generate more links to your site and improve your pagerank as well.

• If you don’t have writing skills and aren’t willing to pay a professional writer to continuously create content for you, you can opt to acquire content databases that will provide you with extensive content that you can update regularly.

Once you have your site up and running, focus on content from then on. The design and layout of your site may be a one time only process, but content needs to be taken care of and nurtured to generate traffic and keep those visitors coming back for more.

John Tulus is Marketing Director at Web Marketing Experts, developer of internet marketing solutions to help companies increase sales and profitability online.If you would like to learn more about Internet Marketing, visit Our Website at Web Marketing Experts and Web Contents or email John at johntulus@gmail.com


SEO Hunts is the best SEO services provider for your business website. Hence, there is a growing demand for personalized SEO services like Off page and On page that provide to the required of many online marketers who want to reduce their marketing cost during the ongoing recession. It is your optimization techniques that can literally make your online business.

SEO services are perfect way to achieve this online position. SEO will ensure that your business’s website has and meets the requirements that will fulfill its needs. Search engine optimization is the core for Internet marketing so with their help make sure that the business website is able to get business online. Through such methods a website can get higher ranking in the major search engines like google, yahoo and msn.

To get more business, it is essential for owners to have their own website. Everyone looks to the web, when trying to find particular products and services that they need. Now a day having a successful internet business is important and not only does it increase the business, but it also makes an online profile for the company.

Website optimization does by the search engine optimization company. SEoHunt.com can

help you to reach your goal. We optimize the site in such a manner that increases the website traffic at fast rate.

How can Search Engine Optimization (SEO) make your business website more effective:

  • Marketing by targeting your business: Our SEO professionals are capable enough to handle your website ranking. They follow the best and most effective approach and plan to bring good ranking to your website.
  • Effective online promotion strategy: Our SEO professionals always apply every possible effort and knowledge of SEO strategy, techniques and tips that may be very effective for website marketing.
  • Dedicated SEO Benefits: SEO Hunts provides dedicated experts/services that will be devoted to work on marketing and promoting your website.


Seo Hunts Websolutions is one of the fastest growing Seo Companies in India since 2006. We handle many of projects and get top ranked. We provide Professional SEO Services and Off Page Services like Link building, Directory Submission, Local Search Marketing, Social Bookmarking, Social Networking, Article Inclusion, Press Release Publishing, Blog Review etc. We list your business on Top Search Engines like Google, Yahoo, Msn and much more to make your online business more popular & effective.


SEO consultants will tell you that you need to be in the Top 30 or you can pretty much give up any hope of getting a visitor to your web site.

Yes, there is truth in that Top 30 goal. Occasionally, a potential customer will make his or her way to the #30 position in search of a particular product or service. The odds just aren’t that high.

Yet, industry research and ongoing search engine user behavior analysis shows that most people will focus on the first few results. Who can blame them? It takes a great deal of patience to wade through the rest of the options.

It’s going to mean a great deal more if you can get that prized search term in the Top 10 (first screen) or even the Top 3 or Top 5 with the right SEO marketing strategies.

With so much competition, is that even possible? Yes – if you’re realistic. Here’s the key: don’t spend an inordinate amount of time in the single keyword “cars” if you offer something more specific, such as “automotive accessories.” You stand a much better chance of

getting that coveted top spot with a more reasonable search phrase.

Don’t ignore those single words if they really represent what you do. Generally, single words have a fighting chance if other SEO factors are rooting for you along the way, including pages with lots of content, options to include content up high, other pages featuring the same keyword, a domain name with the keyword, a page name with the keyword and plenty of link popularity built around the keyword. You just have to tie it all together.

Obviously, fewer people search for “automotive accessories” than “cars.” But you’ll be able to reach more search engine users – and prospective customers – if you frame most of your SEO strategy around specific search engine phrases that adequately reflect what you do. Join the Top 10 Club and reap the benefits.

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization firm. He authored the “U.S. Manufacturers Resist Natural Search Engine Optimization (SEO) and Online Sales Leads” study and a white paper, “Search Engine Marketing: Get in the Game.” michael@fathomseo.com


There are many things that need to be accomplished to ensure that your site is optimized for the best results. Search Engine Optimization World is here to put your companies placement above your competition.

In today’s vast internet society, it takes many hours of hard work and effort to have your web site listed highly in search engines. You have to know exactly what each search engine spider is looking for as it crawls your site for quality content that can be indexed for your potential customers to find.

Pay Per Click or (PPC) is a highly expensive way to get traffic flowing to your site. You have to look at return on investment or (ROI) as you are truly just spending for the present with pay per click services. They are a good way to get your online business traffic started but it doesn’t make sense to just use PPC services for the long haul.

There are 3 major search engines most web site owners are concerned about. Yahoo, Google, and MSN. The all have different methods to how they index the information that is listed within your web site. They also have one thing in common, pleasing their visitors. When some one is doing a search on a product, they want the most relevant information for the key words they have typed into the search box. Search engines display the information that is most relevant to the key word that is being looked up. As a site owner, you need to make this information available to the search engine indexing your site.

Search Engine Optimization World knows the

ins and outs of key word placement, link management, article writing, press releases, blogging, rss feeds, and many other tools used to have the search engine spiders coming back for more.

It can take any where from 2-6 months to have your web site listed within the major search engines. We find the best key words relevant to your companies product, we compare your competitions placement on the major engines to yours and adjust your site information accordingly for the best search engine optimization to date.

Directory placement is also essential and can have a major impact long term on helping your business keep its longevity on the internet. SEO World will locate the right directories for your companies product and place quality content and descriptive information in places where your future customers can find you.

SEO World will do a thorough analysis of your web site, giving you the information you need to make the right decision of having experts optimize your web site for quality search engine indexing for years to come.

Our pay per click, add placement, search engine submission, link exchange, article writing, press release, blog writing, and search engine optimization services will truly give your web site exposure it needs to be at the top of the search engine listing.

You will see your web site traffic increase and your sales expand like never before. So don’t hesitate, contact us today. Search Engine Optimization World wants your web site business to be the best it can it can possibly be.

Shawn Hickman is an article writer SEO World.Visit http://www.searchengineoptimizationworld.com for SEO services in Orlando.


1. Search Engine – Is a database of web sites that is ranked according to the computerized criteria that the programmers decide upon called an algorithm. Various search engines determine ranking on their own different factors of importance or relevancy. For the last few years the Google search engine was the most popular search engine supplying the search results for Yahoo and to a lesser extent MSN and AOL. This all changed recently after Yahoo purchased different search engine companies and developed its own search engine. Soon MSN will enter this market with its own search engine algorithm.

Searchers input keyword queries into search boxes and are given results from the databases of the search engines in accordance with the ranking algorithm from whatever search engine they are using.

In other words, search engines index sites it feels will be of value to its customers, which are Internet surfers searching for information.

The most important concept to grasp with a search engine, is that it uses an automated computerized system to find and rank the sites within its database of web sites.

2. Internet Directory – An Internet directory is a large listing of categorized web sites – however the concept that should be understood with the Internet directories, is that they actually have editors that decide what goes into the directory. Remember an Internet directory is decided and managed by human editors, while in contrast, a search engine is ranked by a computerized algorithm or system. Directories are important to get links from because, they will raise your rankings in the Google algorithm (which is based on PageRank™ or links from other sites to a great extent).

3. SEO – Search Engine Optimization From the Tao of Search Engine Promotion represents the Ying or Female Principle in that it is more fluid and receptive to the algorithms of the search engines, which of course you – do not control. SEO promotion is using known conventions and in some cases deconstructing the algorithms of the developers of the search engines and working with them. In other words it is like Judo where you use the momentum and power of the search engines to build your business. You will have to be constantly vigilant, in order to try to stay abreast of the latest developments in SEO promotion.

4. Pay-Per-Click (PPC) advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain niches and sectors. Overture was the first great pay-per-click advertising sales channel for the search engines. It presently represents Yahoo, MSN, AOL, Alta Vista, Hot Bot, and related partners allowing advertisers to bid on particular keywords. Google presently runs its own PPC Search Engine advertising branch called Google’s Adwords Select. Since PPC advertising is so expensive use it in moderation by setting daily and monthly budgets (otherwise for high volume searched keywords you could go broke).

After setting budgets, which you do in the Overture and Google advertising interfaces, use PPC to test your conversion rates for subscribers, sales, etc., and constantly monitor it and fine-tune it. You want to increase your conversation rates. This is critical because as we alluded to the expense of PPC in earlier in this article the typical major ad agency or corporate brand only spends $5 – $15 dollars to reach a thousand people (CPM). Although they may go higher for a responsive direct mail lists like $100 or $150 to reach a

thousand people. In PPC advertising small business are usually paying at least 35 cents on the dollar (for any word with any real competition) to reach a thousand people or $350 dollars. I have seen and experienced people paying $2.50 a click or $2250 dollars to reach a thousand people.

The true expense of PPC is never discussed by experts in that industry. Any small business using PPC should have an outstanding product ready for prime time, to see any return in investment. Alternately, they should only use it for limited testing or to get a product quickly to market on-line. Given the expense of PPC some small business people might be better off buying classified direct response advertising in a niche publication or obtaining ad space in ezines.

Another point to discuss in PPC is how the major companies hurt their advertisers (stab them in the back) by using pop-up blockers, which hurts the advertisers ability to collect email addresses on the front end, and with spam filters block even legitimate marketers ability to reach opt-in subscribers on the back end. Google is more of a front end pop-up blocker, AOL is more of an email blocker, while Yahoo is both. There are better ways to stop email and web site spam. What is important is that small business, if it is not careful with PPC could be paying AOL, Google, and Yahoo/Overture to put them out of business.

5. Pay Per Inclusion is paying to be included in the database of a search engine or Internet directory. Presently it is free to be included in the Google search engine. You just need a link to your site from a few other sites already in the Google database and your site will be spidered in many cases. Recently it has been announced Yahoo will charge a fee to update your new content into their search engine database. From what I understand if you are already listed in Yahoo its all well and good, but any new content that you put on your site will not be indexed.

6. Search Terms (AKA Keywords or Keyword Phrases) – Search terms and more specifically keyword phrases are words searchers put in a search box to find information on a particular product, service, or item. Keywords and Keyword phrases have different tiers. For instance the top tier keyword ‘business’ probably receives 500,000 searches a month. But it is so general that it would not be a good keyword for which to optimize your site. However, the second tier Keyword phrase ‘small business’ would have less searches, but it is more of a targeted search. The third tier keyword phrases are even more targeted and would be ideal for persons to optimize their sites for although there are less monthly searches for them.

7. Search Engine Algorithm – Algorithms are sets of rules according to which search engines rank web pages. Figuring out the algorithms is a major part of SEO. The thinking is that if you understand how they calculate relevance, you can make specific pages on your site super relevant for specific search terms. For free telecourses and more on algorithms and SEO in general, please check out http://www.searchengineplan.com.

About The Author

Kamau Austin, helps small and minority business make more money, by creating, search friendly web sites. He is the owner of http://www.Ebizbydesign.com, http://www.Einfonews.com, http://www.carolsartshows.com and the creator of the Free Search Engine Promotion Tele-course.


It doesn’t matter what kind of marketing you are involved in.

Having the most keywords for your market or niche is a surefire way to win over your competition, and that’s a fact!

The most important place to have thousands of keywords is in your pay-per-click campaigns, as you want to hit as broad an audience as possible, within your market or niche.

If you are using pagemill software to automatically build websites surrounding a particular market or niche, you know that the more keywords you have, the more pages your site will contain, and ultimately the higher pagerank and position your site will have.

Therefore, having as many keywords as possible is absolutely critical to your online success.

Luckily, there are a several free resources you can use in your quest.

3 Great And Free Keyword Resources

The most widely known resource is Overture’s Keyword Tool:


Type in a phrase and all related searches on yahoo for the past month will be yours for the taking.

Another great resource is Google’s Keyword Tool:


Simply type in your phrase and out comes a large list of related searches on Google.

What’s even more cool is that Google’s Keyword Tool will also give you a list of similar searches. These may not be exactly for your market, but they will be highly revelant none the less.

The Last Free Keyword Tool is Good Keywords:


This is actually a free piece of software that you download and install of your computer.

It’s an excellent tool for digging out even more keywords.

The Killer Keyword Resource

The all time number one keyword resource is

WordTracker. It’s a paid service, but you are getting much more than what you pay for.

You can sign-up for 24 hours of access at http://www.wordtracker.com for only $7 and pump their system for as many keywords as you want!

Within WordTracker you feed their system with your main keyword, e.g. “gardening” and they will show you all related serches and phrases for the past 60 days.

What To Do Next

Once you have all your keyword lists from wordtracker, good keywords, overture and google, you simply combine them into one gigantic list.

Naturally, some of the keywords will be identical, but you will definately end up with a huge list, and depending on your market or niche you easily can go from a few hundred keywords to several thousands using this method.

How Quickly And Easily Combine Keyword Lists

There’s a new keyword tool available that will handle this task for you in seconds.

It allows you to simply paste in your various lists, and voila, you will end up with a neatly formatted and clean keyword list.

It can do a variety of other tasks, such as format your entire list for Google AdWords, adding i.e. brackets to all phrases.

Read more about this great keyword tool here:


I hope this article has helped you in your search for more keywords, and ultimately, more traffic and sales.

Martin Enevoldsen, a certified software engineer, specializing in developing highly useful and in demand solutions for internet marketing. Read more about his latest invention, Keyword Juggler, that is currently helping hundreds of internet marketers worldwide.


The importance of search engine optimization cannot be stressed enough. High rankings on search engines like Google, Yahoo, and the others ranks amongst your top priorities when putting yourself or your business online. Search Engine Optimization, or SEO for short, is exactly how you do this.

The first thing you need to know about search engine optimization is what search engines are exactly and how they work. Frankly, I have no idea. From what I’ve heard and from what I’ve observed, Google and its inner workings rank up there with the greatest inventions of all time. It might even possibly be a greater invention than the entire universe.

Kidding. Just seeing if you’re with me.

All we really need to know is that search engines have a little spider, or bot (short for robot) that goes out nightly or daily or whenever and scans sites on the internet. In the case of Google it’s “Googlebot,” while Yahoo!’s robot is called “Slurp!” and MSN uses “MSNbot.”

These little bots go to your site and “read it” in much the same way as a human does, left to right, top to bottom. What these robots find they bring back to the “mothership,” the search engine database. If Googlebot finds your site about kittens, it will report the site, its location (URL), its contents, etc. to Google’s database where it is stored. When someone then does a search through Google for kittens, Google looks to its own database for search results. This is what makes search engines so fast. All the searches you do call upon data already in the search engine’s database, not from a brand new search of the entire internet.

There is something else to mention as well. Search engine bots will search your site whenever they darn well feel like it. You can go to Google and tell it

to search your site by telling it manually that you exist, giving it your URL, etc. That doesn’t mean Google will go check it out right that instant or even that night. In fact, sometimes it takes weeks or months for Googlebot to actually go and sniff out your site. And when it does all it means is that you are now in Google’s database which is HUGE. You may not even show up in Google’s listings for a while.

That’s where Search Engine Optimization comes in. Search Engine Optimization has two purposes really.

To make the search engine bots happy by providing them relevant information,

To make the search engine bots happy enough to place you high up on search rankings.

See, Google and Yahoo! and all the search engines make money on relevant searches. If every time someone searches for kites Google comes up with a bunch of pages on iguanas, nobody is going to use Google anymore as the results just aren’t accurate. This explains a couple things: what the bots are looking for when they sniff your site (good and relevant content), and why search engines will penalize you, sometimes for life, if you try to fool them.

We’ll get to all this in the next few pages, but suffice it to say now that the bots are looking for tasty subject matter, good writing, relevant content, etc. If you want to know how to really make Googlebot happy, give it what you’d give any human visitor to your site. Think of Googlebot as your best friend and design with him in mind.

C. Pabst is an author, entrepreneur and the owner of Work From Home Business Source. He is also the creator of the revolutionary money-making system Internet Triple Header, based on simple, applicable and practical concepts, not positive thinking or luck.


I was all set to write an article predicting the future of search engines, when Yahoo dropped Google and replaced it with its own engine. Now that’s big news. In less than twenty-four hours, Google went from about 79% of the market share to about 51%, almost overnight. And what a welcome relief it is too! Being #1 in Google was great, but when you had the misfortune of dropping even a couple of positions you really felt it. Now there will be more stability; if you drop in Google today, your hits from Yahoo will remain consistent.

What is the new Yahoo?

Last year, Yahoo bought the AltaVista, Fast, and Inktomi search engines. The new Yahoo results are none of these. Many people are saying that the results come from a new Inktomi because the results are similar; but the results are also similar to all the other search engines out there. In comparing these engines, it seems to me that Yahoo’s results are from a brand new engine. Maybe they took parts and ideas from all the search engines they bought – maybe they even took the best parts – , but whatever they did, the result is something completely new.

Which search engine is better?

I will be comparing Google and Yahoo for the terms “music”, “art prints and posters”, “Bahamas real estate”, “mosquito nets”, and “liposuction”. The other search engines all hold less than 4% of the market share (except for MSN which uses Yahoo’s Inktomi), so I won’t be considering them. Here is what I found in the top 10 results for each keyphrase:


Yahoo offers a lot of music resource sites. Information about music from different sources such as magazine, TV and other music news sites are found 6 times in the top 10 results. It also offered downloading and file sharing programs 3 times. The 10th result was an audio player program site.

Google has a lot more diversity. There were 3 music resource sites (but no magazines), one downloading program, one CD store, one radio station (Yahoo radio), one music directory, and the 10th result was an audio player program site. Google also had 2 sites in its top ten that were of no value whatsoever; MP3.com which just has one page stating that they no longer offer the services that they used to (with links to their parent company), and music.com, which is nothing more than an email gathering site for a newsletter (not a single link on the entire page).

Google’s diversity is a big bonus, but the 2 spam/junk/useless sites really hurt it. The results? Yahoo 1, Google 0.

Art Prints And Posters

Yahoo offers 6 stores, while Google offers 5. The other links are all affiliate spam with no content whatsoever (just links to stores), with the exception of one of Yahoo’s links, which has some biographical content about artists. So Google has 5 spam sites, and Yahoo has 3 and a half.

Yet another round goes to Yahoo.

Bahamas Real Estate

For this keyphrase, I found results between Google and Yahoo to be quite similar. The only differences were

sites by actual realtors and sites that were simply property listings. Both types of results are useful, with Google having an edge in realtors. Google had some lower quality sites, but the information was just as good even though they did seem less professional. On the other hand, Yahoo did have one site that was nothing more than a links page from another realtor’s site. Big boo boo.

This one goes to Google.

Mosquito Nets

It seems to me that someone searching for “mosquito nets” wants either A) to buy them, or B) to learn about them, so I was expecting to find either stores or information about mosquito nets. Yahoo showed me 6 stores and 2 informational pages. The other results were a search result page (not a good result) and an inner page from a previous result (also not a good result).

Google gave me 7 stores and 3 charitable organizations (one of which was a store as well). The other 2 charitable organizations were a news article outlining what they had done regarding mosquito nets and information about mosquito nets.

So even though I didn’t necessarily want the latest news about what a charity did regarding mosquito nets, I think getting the same site twice from Yahoo (not to mention the search result page) is the bigger no-no. Google wins this round.


I expected to find information about liposuction, liposuction organizations and either doctors or centers where you can have liposuction done. What I got was a lot of “how to find a doctor” sites, with a lot of good information.

Yahoo results included 3 sites doubled. This is a problem that killed AltaVista in the late 90′s. Hopefully they will have it fixed soon. Other than the 3 doubled sites, the results included 4 informational sites, 2 sites for finding doctors and one poorly written article about the history of liposuction.

Google gave me 4 good informational sites, 2 good “find a doctor” sites, one recent article about liposuction for people in the industry, one site with very poor information one written by a single doctor and one site that was nothing more than a directory.

Google gets this round as well. Overall, it looks like Yahoo needs to fix its doubling of sites and Google needs to clean out some spam (poor sites).

And The Winner Is…

You! Having two good search engines to choose from makes searching that much better for everyone. It also makes getting listings better. It also makes marketing better. It also makes traffic to your site steadier. The only way this could have been worse is if Yahoo’s results sucked, and they don’t. They seem just as good, if not better, than Google’s.

So rejoice, and enjoy a more dynamic world of online searching!

About The Author

Shawn Campbell is an enthusiastic player in the ecommerce marketplace, and co-founded Red Carpet Web Promotion, Inc. (http://www.redcarpetweb.com/). He has been researching and developing marketing strategies to achieve more prominent listings in search engine results since 1998. Shawn is one of the earliest pioneers in the search engine optimization field.

Contact: shawn@redcarpetweb.com


Search Engine Optimization is one way in which you can get your website in front of the search engines. But what do you need to do in the Search Engine Optimization process? And is it worth it? I will give a quick overview of some of the factors involved and I’ll let you determine for yourself if it is worth it.


First and foremost, search engines look for keywords and keyword phases in which to index your webpages. So you must prepare each page for the search engines. Thus, when you are writing copy for your website, keep four or five keywords that you want to emphasize for that webpage — then weave the words into the copy.

However, don’t blatantly use the keywords over and over again — or as they say — use keyword stuffing — or the search engines will penalize you for it. And, needless to say, your readers will click away, if the flow of the copy is so obviously stuffed with your keywords that it jeopardizes the quality of the copy. Quality of copy first, keywords second.


There are several meta-tags that the search engines look at. The two most important are:

1. Title

2. Description

Both the Title and the Description Tags should have your most relevant keywords. Now, the keywords meta-tags is not used by Google, but the other search engines may utilize them. Are they important? It really depends who you are talking too. Some say, by putting the keywords into your webpage you are giving your competitors the edge. Others, feel that if your competitors want to know what keywords you are using they will find a way. (I’m of the latter’s thinking.)


Linking is another important factor in Search Engine Optimization. Without proper linking — or establishing a linking campaign — your great site may not be found by the search engines. You need to find ways in which to allow human visitors, beside yourself, to find you.


Inbound links — links pointing to your website is very good for search engine rankings, and gives more ways for human visitors to find

your website.

How do you get inbound links? Write articles and place them on article directories for ezine publishers, newsletter publishers, or bloggers to pick up.

Blogs is another way in which you can get one-way links to your site. Again, that same article you wrote for the article directories can be put in your blog and then submitted to a Blog Directory. Just do a search on Goggle for “Blog Directory” and you should find enough to keep you busy.


An outbound link is a url that you have on your site that points to another website. An outbound link on your site means that you feel the link has quality content for your readers — and you are redirecting them to it from your site.

So, what does outbound linking offer you? You can see what an outbound link can do for another website, right? Well, by carefully linking to other sites– relevant sites — you can increase your own relevancy.

So be careful who you link too — because outbound links figures into the entire ranking algorithm process — or restated — your page ranking.

To conclude, this overview is just the tip of the iceberg when it comes to SEO. It’s not an easy task, and it is time-comsuming. Will you see a quick return moneywise. No, but SEO will eventually give you the money you seek, as well as, offer you longevity. And isn’t that what you want–longevity? I know I sure do. I would rather be the tortoise, and not the hare — and slowly, but methodically move in the direction of my dream of a home career. If you take the wrong shortcuts, you can lose your dream and your home career. So, is SEO worth it? I think so. How about you.

Vickie J Scanlon has a BBA degree in Administrative Management and Marketing. Visit her site at: http://www.myaffiliateplace.biz for free tools, articles related to affiliate marketing, ebooks, how to info, affiliate opportunities – all aimed toward the affiliate marketer and the marketing process.


Your website’s ranking on search engines is a vital elementof your overall marketing campaign, and there are ways toimprove your link popularity through legitimate methods.Unfortunately, the Internet is populated by bands ofdishonest webmasters seeking to improve their linkpopularity by faking out search engines.

The good news is that search engines have figured this out,and are now on guard for “spam” pages and sites that haveincreased their rankings by artificial methods. When asearch engines tracks down such a site, that site isdemoted in ranking or completely removed from the searchengine’s index.

The bad news is that some high quality, completelyabove-board sites are being mistaken for these web pagecriminals. Your page may be in danger of being caught up inthe “spam” net and tossed from a search engine’s index,even though you have done nothing to deserve such harshtreatment. But there are things you can do – and things youshould be sure NOT to do – which will prevent this kind ofmisperception.

Link popularity is mostly based on the quality of sites youare linked to. Google pioneered this criteria for assigningwebsite ranking, and virtually all search engines on theInternet now use it. There are legitimate ways to go aboutincreasing your link popularity, but at the same time, youmust be scrupulously careful about which sites you chooseto link to. Google frequently imposes penalties on sitesthat have linked to other sites solely for the purpose ofartificially boosting their link popularity. They haveactually labeled these links “bad neighborhoods.”

You can raise a toast to the fact that you cannot bepenalized when a bad neighborhood links to your site;penalty happens only when you are the one sending out thelink to a bad neighborhood. But you must check, anddouble-check, all the links that are active on your linkspage to make sure you haven’t linked to a bad neighborhood.

The first thing to check out is whether or not the pagesyou have linked to have been penalized. The most direct wayto do this is to download the Google toolbar athttp://toolbar.google.com. You will then see that mostpages are given a “Pagerank” which is represented by asliding green scale on the Google toolbar.

Do not link to any site that shows no green at all on thescale. This is especially important when the scale iscompletely gray. It is more than likely that these pageshave been penalized. If you are linked to these pages, youmay catch their penalty, and like the flu, it may bedifficult to recover from the infection.

There is no need to be afraid of linking to sites whosescale shows only a tiny sliver of green on their scale.These sites have not been penalized, and their links maygrow in value and popularity. However, do make sure thatyou closely monitor these kind of links to ascertain thatat some point they do not sustain a penalty once you havelinked up to them from your links page.

Another evil trick that illicit webmasters use toartificially boost their link popularity is the use ofhidden text. Search engines usually use the words on webpages as a factor in forming their rankings, which meansthat if the text on your page contains your keywords, youhave more of an opportunity to increase your search engineranking than a page that does not contain text inclusive ofkeywords.

Some webmasters have gotten around this formula by hidingtheir keywords in such a way so that they are invisible toany visitors to their site. For example, they have used thekeywords but made them the same color as the backgroundcolor of the page, such as a plethora of white keywords ona white

background. You cannot see these words with thehuman eye – but the eye of search engine spider can spotthem easily! A spider is the program search engines use toindex web pages, and when it sees these invisible words, itgoes back and boosts that page’s link ranking.

Webmasters may be brilliant and sometimes devious, butsearch engines have figured these tricks out. As soon as asearch engine perceive the use of hidden text – splat! thepage is penalized.

The downside of this is that sometimes the spider is a bitoverzealous and will penalize a page by mistake. Forexample, if the background color of your page is gray, andyou have placed gray text inside a black box, the spiderwill only take note of the gray text and assume you areemploying hidden text. To avoid any risk of false penalty,simply direct your webmaster not to assign the same colorto text as the background color of the page – ever!

Another potential problem that can result in a penalty iscalled “keyword stuffing.” It is important to have yourkeywords appear in the text on your page, but sometimes youcan go a little overboard in your enthusiasm to pleasethose spiders. A search engine uses what is called”Keyphrase Density” to determine if a site is trying toartificially boost their ranking. This is the ratio ofkeywords to the rest of the words on the page. Searchengines assign a limit to the number of times you can use akeyword before it decides you have overdone it andpenalizes your site.

This ratio is quite high, so it is difficult to surpasswithout sounding as if you are stuttering – unless yourkeyword is part of your company name. If this is the case,it is easy for keyword density to soar. So, if your keywordis “renters insurance,” be sure you don’t use this phrasein every sentence. Carefully edit the text on your site sothat the copy flows naturally and the keyword is notrepeated incessantly. A good rule of thumb is your keywordshould never appear in more than half the sentences on thepage.

The final potential risk factor is known as “cloaking.” Tothose of you who are diligent Trekkies, this concept shouldbe easy to understand. For the rest of you?cloaking is whenthe server directs a visitor to one page and a searchengine spider to a different page. The page the spider seesis “cloaked” because it is invisible to regular traffic,and deliberately set-up to raise the site’s search engineranking. A cloaked page tries to feed the spider everythingit needs to rocket that page’s ranking to the top of thelist.

It is natural that search engines have responded to thisact of deception with extreme enmity, imposing steeppenalties on these sites. The problem on your end is thatsometimes pages are cloaked for legitimate reasons, such asprevention against the theft of code, often referred to as”pagejacking.” This kind of shielding is unnecessary thesedays due to the use of “off page” elements, such as linkpopularity, that cannot be stolen.

To be on the safe side, be sure that your webmaster isaware that absolutely no cloaking is acceptable. Make surethe webmaster understands that cloaking of any kind willput your website at great risk.

Just as you must be diligent in increasing your linkpopularity and your ranking, you must be equally diligentto avoid being unfairly penalized. So be sure to monitoryour site closely and avoid any appearance of artificiallyboosting your rankings.

Zaak O’Conan discovers and presents informationon to enhance your site, newsletter, marketing and otherInternet related topics. You’ll find his other articles that expand your horizons at http://WebWorkersWeekly.com

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