x

In this article you will learn more about a few Wisconsin high search engine ranking optimization secrets.

To be honest though, these high search engine ranking tips are not really any secrets, merely basic search engine optimization. You have to understand that you never should try to trick the top engines by using computer generated or nonsense articles about Wisconsin.

All the top search engines want quality content and that is where you can find your payoff in the end.

The best advice I can give to anyone using tricks for their Wisconsin high search engine ranking optimization strategy, is to stop what you are doing right now.

It’s like biting yourself in the foot.

In order to rank high, and this is the most important secret, you have to prove to the engines that your sites is the

strongest in the Wisconsin related niche you have chosen.

To get a Wisconsin high search engine ranking, optimization must be kept fair and clean to the top search engines. This is the only way you ever will see a top 10 ranking for any Wisconsin phrase.

I know that many people are having a hard time to improve their word processing enough to produce a great number of quality articles, but it is my belief that anyone can acquire this skill.

Should you ever get a writer’s block though, there are always copywriters available to write your Wisconsin articles for a fair market price.

Just make sure to get those articles written, because that is where the money is.

Johnny runs a hockey site and loves Reebok hockey equipment and the NHL more than anything.

x

Your website is ready. Your content is in place, you have optimized your pages. What is the last thing you should do before uploading your hard work? Validate. It is surprising how many people do not validate the source code of their web pages before putting them online.

Search engine robots are automated programs that traverse the web, indexing page content and following links. Robots are basic, and robots are definitely not smart. Robots have the functionality of early generation browsers: they don’t understand frames; they can’t do client-side image maps; many types of dynamic pages are beyond them; they know nothing of JavaScript. Robots can’t really interact with your pages: they can’t click on buttons, and they can’t enter passwords. In fact, they can only do the simplest of things on your website: look at text and follow links. Your human visitors need clear, easy-to-understand content and navigation on your pages; search engine robots need that same kind of clarity.

Looking at what your visitors and the robots need, you can easily see how making your website “search engine friendly”, also makes the website visitor friendly.

For example, one project I worked on had many validation problems. Because of the huge number of errors generated by problems in the source code, the search engine robots were unable to index the web page, and in particular, a section of text with keyword phrases identified specifically for this page. Ironically, human users had problems with the page as well. Since humans are smart, they could work around the problem, but the robots could not. Fixing the source code corrected the situation for human and

automated visitors.

There are several tools available to check your HTML code. One of the easiest to use is published by the W3C (http://validator.w3.org/). While you’re there, you can also validate your CSS code at W3C’s page for CSS (http://jigsaw.w3.org/css-validator/). The reports will tell you what source code needs to be fixed on your web page. One extra or unclosed tag can cause problems. With valid code, you make it easier for your human visitors and search engine robots can travel through your website and index your pages without source code errors stopping them in their tracks. How many times have you visited a website, only to find something broken when going through the web pages? Too many too count, I’m sure. Validating your pages makes everything easier for your website to get noticed.

As I said before, what works for your website visitors works for the search engine robots. Usability is the key for both your human visitors and automated robots. Why not provide the best chance for optimum viewing by both?

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Marketing company serving small businesses. She has specialized in Search Engine Optimization since 1998, including three years as the Search Engine Specialist for O’Reilly Media, Inc., a technical book publishing company.

Copyright © 2002-2005 Search Innovation Marketing (http://www.searchinnovation.com) – All Rights Reserved.

Permission to reprint this article is granted if the article is reproduced in its entirety, without modification, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.

x

Search engine optimization Company India, SEO, PPC Services Provider: WebmarketingUniverse

As the number of Internet users increase, the demand for e-business/ e-commerce will also increase. Now many companies realize that next decade will mostly depend on e-commerce to expand business worldwide hence they find the need to achieve various marketing objectives. various services to meet objectives of companies using its expertise. Web Marketing Universe is an SEO and web marketing Services Company based at Mumbai, India.

Web Marketing Universe is one of the best SEO Company India which offers internet marketing, Seo services such as Search engine optimization, PPC, Link Building, Directory Placement. We also handle web marketing services such as email marketing, banner advertising, web designing & development.

Objective and Mission of the Web Marketing Universe:

• Provide quality SEO services/Web marketing services to our clients to offer higher web visibility for their products & Services at a competitive price.

• Creating web presence for your site

• Maintaining position of your site in search engines for continuous flow of Traffic

Customers’ Marketing Objectives

We enable our customers to achieve following marketing objectives

1. Get top ten ranking for targeted/ relevant keywords in major search engines

2. Receive maximum leads/ enquiries

3. Increase online visibility

Our SEO Services

Web Marketing Universe offers following Services:

1. Search Engine Optimization

2. Pay Per Click Management

3. Search Engines / Directory Placement

4. Link Popularity Building

5. Website Analysis Reporting

6. Email Marketing

7. Blog Marketing

8. Other

Services – Web Designing, Graphics Designing

Our Strategy

1. Search Engine Optimization: SEO work on website will help your website to get top 10 ranking in major search engines as well as to get more traffic and leads

2. Pay Per Click Management: PPC is the instant way of showing paid ads in search engines like Google, Yahoo and MSN, etc at the top positions. We can target specific location for advertising.

3. Email Marketing: Email marketing is the major source to get in touch with targeted customers. We can do product wise mailing campaign addressed to specific targeted database.

4. Press Release Submission and Article Submission: We will submit your services/products in various press release and article submission websites to increase online visibility.

5. Blog Marketing: We can promote blog related to your business which will attract online customers both prospective as well regular.

Web Marketing Universe is an India based Search engine optimization (SEO) company. Our Web marketing team focuses on major factors for bringing your website rankings in the Search engines. We offer major SEO services like Search Engine Marketing, Search Engine Optimization, Pay Per Click (PPC), E-Mail Marketing, etc. Our expert SEO professionals will fulfill your goal of achieving good ranking in Search engines like Google, Yahoo, MSN etc. Our main goal is to worth your investment in the field of Internet marketing by increasing the returns. We are search engine marketing specialists based in Mumbai. We provide seo services worldwide.

For further details about SEO activities you can log on at http://www.webmarketinguniverse.com

x

Recently I was analyzing keywords used by the visitors to search my website and thought of discussing some issues related to spelling with other people.

I found many people coming to my website are not using the correct spellings while searching in the search engines. It is fact that a large number of people who use internet through out the world do not have good knowledge of English. You may found lot of people of China, India, France, Germany, Russia and many other countries do lack in using correct English spellings.

Another problem is different spellings used by UK English and International English. When web masters optimize their websites they pick the most commonly used terms and phrases with respect to their websites and they either follow the UK English or International English and they optimize the sites accordingly. But for instance if you are following UK English, your site may not be come up on top ranking for the corresponding International English keyword. Some common examples are Organization and Organization, Optimization and Optimization, color and color etc. etc.

I found many webmasters follow the following techniques to avoid the above problems:-

1. Use the variant spelling of

the keywords in the meta tags

2. Use all possible variants and misspelled words in the main body

3. Some people mask the misspelled words that are they use the same color of the text as their page color hence not visible to human but can crawled by search engine bots.

But I feel all the above tricks are no longer useful as google do not give much importance to meta tags now a days, no one would like putting misspelled words in the main body and the last one is strongly not recommended as many search engine do not like this approach and may exclude your website from their index.

What is the Best Approach?

I recommend the following two approaches to address the issue:-

1. use the wrong or misspelled words in the Alt tags of your images, as many search engines index the alt tags.

2. Off Page Factors, while doing link building for your website, you can deliberately use the wrong or misspelled words in the anchor text and it will solve your problem to a great extent.

Soft Solutions, a

SEO India
Company provides SEO Services and Website promotion services, PPC Internet Marketing.

x

Search Engine Optimization is emerging as the most powerful form of Internet Marketing in the recent years, and is bound to increase in the coming few years. Many companies have now emerged from countries like UK,CANADA, and India providing cost effective Search Engine Optimization Services.

Internet Marketing in the form of Search Engine Optimization has helped to build several successful business portals online. Many successful Software Firms,Travel agencies, Business services are becoming aware of the power of Search Engine Optimization.

Studies have shown that you can generate 60% of your traffic alone from search engines like google, and rest 40% from yahoo, and other search engines.Search engine optimization is emerging as a new era of Online Business science, which helps to generate more traffic, and more revenues from your existing businesses.

Search engine optimization is further categorized into two categories organic search, and PPC( Pay per Click). Organic Search engine optimization depends on the natural

ranking of your web page, whereas PPC is a paid service offered for companies who want to kickstart their business from the day one without going through the labour of organic search engine optimization, which can be achieved over a period of time.

In the broader perception it has been observed that Organic search engine optimization is far more reliable in long-term, whereas PPC is reliable for short term solutions.

Many Internet marketing companies have emerged, helping business owners to achieve top rankings on major search engines either through Organic Search OR PPC.

Name: Bhupinder Singh

Occupation: Working as webmaster for BSOLUTIONS, http://www.bsolutions.s5.com, and seoexpert in http://www.seohawk.com.I have worked for several international clients from UK, US, CANADA, and India. Having experience of more than 3 years in web development and Search Engine Optimization, I have evolved a wide expertise in Search Engine Optimization Techniques.

Contact me: bhupinder@bsolutions.s5.com OR bhupinder@seohawk.com

x

Running an online business relies to a greater or lesser extent on search engine traffic. Be this free search engine traffic or pay per click traffic your business still relies on the search engines to profit and survive.

There’s a problem. Actually let me rephrase that and say there’s always been a problem. Abusers. Some people have to take shortcuts to profit. No matter how straightforward it might be to actually do some work and then profit from this work they simply can’t accept that as a business model. They need the easy, quick, fastbuck way. The model where they don’t have to think or research. Just push a button and hey presto instant business.

Who are these people? Search engine spammers. You’ve never heard of it called search engine spam but you’ve seen it time and time again. You do a Google search for something and you find a page full of links to casino and holiday sites. Or the site redirects you immediately to another site to buy something. Or even worse the entire website it made up of bits and pieces of text from other websites all muddled together on a page.

Do you enjoy reaching these sites? I didn’t

think so. Why do those sites exist? For the profit of the owner. The people who design these sites call themselves entrepreneurs and online business people. I hate to burst their bubble but they’re spammers.

You don’t agree? Ok well are the people who send out junk email spammers? By definition they are because they send useless information to us day in and day out in the hope of making a sale.

Search engine spammers are doing the exact same thing except they’re far worse. They’re polluting entire search engines with their auto-generated pages of rubbish. Actually finding useful information online now is getting harder because these guys are so deseparate to make a buck they don’t mind ruining the online experience of millions of web surfers.

So if you are running an online business or intend starting one then do the entire search engine world and Internet users in general a favor. Do not use these automated content generators. Be creative. Have an original thought. Have an opinion. Write about it with passion. Put it online. Profit will come.

This article was provided courtesy of Search Engine Fuel where you’ll find tons of information on affordable search engine optimization

x

Facebook, Twitter, Digg, LinkedIn and many more Social networking sites are gaining powerful footage for boosting page ranks. Know these new rules of Social networking.

You are SEO specialist and unaware of Social-media networking, then it will surely damage your career. A survey was carried out and found that most of the Americans place their profile online on social networking sites such Face book, Twitter and LinkedIn. The LinkedIn user is of an average age and so it true for Twitter and Facebook and the groups are taking a colossal shape slowly.

Sometimes it happens that these social sites may consume most of your workable time so you need to limit your time every week. Social networking, if done efficiently, is a powerful SEO tool to increase the page ranks and generate heavy traffic. It also helps to build strong back links. “LinkedIn, Facebook, Digg and Twitter provide a great direct access to people without any meddlers, hence boosts your site ranks,” says Paavan Solanki, Professional SEO Trainer and founder of TargetSeo.com

“And, in the present scenario it has become obligatory.”

Build a Powerhouse Profile on LinkedIn

LinkedIn

is the best social networking site to push your social-media marketing. It has successful professionals around 200 countries and linked in 43 million members. LinkedIn, over the past few years, has created large amount of traffic and hence it will be useful for your site to be seen by potential customers when they write about the product or services you provide in Google. Hence it is better to create an attractive profile.

Hence, use these social networking sites to boost the page rank of your site and increase online traffic. Learn the new rules of Social networking through Twitter, Facebook and LinkedIn and see how your company profile is seen by thousands of potential clients.

Join Network and Get Free Traffic through Social Community Sharing Twitter, Facebook Mybloglog and LinkedIn.

About Author:

Paavan Solanki is a professional SEO India. He is one of the top 10 SEOs around the world. He possesses immense knowledge of SEO. He writes mainly on Organic SEO and Viral Marketing. He even provides SEO/SEM & Viral Marketing services. He has good strength in B2B, B2C and Community Portals Optimization through http://www.targetseo.com

x

If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven’t pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).

I’m sure you’re probably thinking: “prove it”. If that’s what you’re thinking, let me tell you about a specific example of what I call the Over-Optimization Penalty, or OOP:

Over-Optimization penalty because of too much anchor text.You decide that your site is not ranking well. So, you change the navigation on your site so that all the home page links say “keyword keyword home” instead of “home”. A few days later you lose your rankings, which is a serious blow to your traffic. Since that was the only thing you changed on your site you change those links to your home page back so it says, “home” instead of “keyword keyword home”. BINGO! All of your lost rankings and your lost traffic comes back a few days later.

If that’s not proof of an over-optimization penalty then I don’t know what is–I would call that an OOP: you do something to try to boost your rankings by over optimizing some element of your website, something that backfires and causes a loss of rankings.

I personally can name tons of other examples just like this that prove that there’s an OOP.

One more thing–I think that you can over-optimize a web page or site without going as far as actually spamming. In the example above, I truly believe that having too much of the same anchor text isn’t spamming, it’s just over-optimization. Spamming, in my book, would be something like keyword stuffing or something like repeating a keyword over and over again. Over optimization is different than spamming.

White Hat, Gray Hat, and Black HatWhether or not you think the OOP (an over-optimization penalty) exists depends on what type of “hat” you wear.

If you’re a true “white hat” SEO that won’t dare test the limits then you’re going to believe that the OOP doesn’t exist. After all, you’ll never experience any over-optimization penalties

because you won’t dare do anything that would possibly have a negative effect on search engine rankings.

If you’re a true “grey hat” SEO then you’ve definitely experienced the OOP, just like I’ve described in a previous post. For example, you’ve gone a little too heavy on your anchor text so you have to “back off” on using your keywords in the anchor text. Or, you realize that your keyword density on a page is too high–OOPS! you’ve just experienced the over-optimization penalty (OOP).

If you’re a true “black hat” SEO then you definitely know that there’s a difference between an over-optimization penalty and being a spammer. If you’ve never had a site banned in a search engine then you’re not a true “black hat” SEO. And if you’ve experienced rankings that have suddenly vanished because of too much over-optimization then yes, you probably believe in the OOP, just like I do.

There is a very big difference between over-optimization and spamming. Spamming will get your site banned. Over-optimization will not. The “penalty”, if you will, is a loss of search engine rankings due to over-optimization. Thus, that’s what gray hat and black hat Search Engine Optimization Specialists call the OOP.

Bill Hartzer is a successful writer and search engine marketing expert who has personally created hundreds of websites over the years. Bill created his first website back in 1996 to help promote his former database software business. It was then when he learned about the power of the search engines and web search, which helped potential customers find his business online.

Bill Hartzer has over 15 years of professional writing experience. He has survived stints as a writer for television, as well as a technical writer for several computer software companies in Florida and in Texas. Mr. Hartzer combines his writing and online skills to create compelling and useful websites for corporations worldwide. Mr. Hartzer focuses on the optimization in the business to business arena, but applies these optimization skills to business to consumer websites, as well. He currently is the one of the Administrators at the Search Engine Forums website.

x

If you have been a webmaster for more than a week, you’ve surely heard the saying “Content Is King”. And it really is true! This article will explain why the regular addition of fresh content to your website is so crucial and explain several ways to do it easily and inexpensively (even free).

Why Adding Fresh Content Regularly Is So Important

Adding new content to your website on a regular basis is the key to your online success for several reasons:

1 – The search engine spiders LOVE to crawl new pages. Their is intense competition in the quest to be considered “the best” overall search engine, and the total quantity of pages in their index is an important bragging right for the winner. Believe me, if you’ll invest the time required to add new high-quality informational articles to your website on a regular basis, Google and the other search engines will reward you very well for it!

2 – Adding fresh content to your site on a regular basis (every day, if possible) keeps Google’s spider “interested” in your site. Once it realizes that you add at least one new page every day, it will visit your site and crawl your your pages more frequently. Your new pages will get crawled, indexed and begin showing up in searches in days instead of weeks!

3 – More quality content is good for attracting more visitors to your website. Why? It’s a numbers game – if your site has 1,000 pages indexed in the search engines, that means there are 1,000 “roads” to your site from the search results. Your site will have a greater chance of being “found” on the search engines for a whole slew of search terms than if you had only, say, 50 pages.

Note that I said QUALITY content. Don’t just put up junk – believe me, the search engines and your visitors alike will hate junk.

4 – More content attracts more one-way inbound links, which in turn boosts your search engine rankings. Gaining lots of links to lots of pages will help boost the status of your website in the “eyes” of Google, Yahoo, etc. and your pages will rank higher for their search terms.

So how do I go about continuously adding new content to my website?

There are many easy ways to add great quality content to

your site, even on a daily basis. Here are just a few that work very well for me:

1 – Write articles. Simply do a Google search on topics related to your website’s theme, read the information you find, then write an article about what you have read. DO NOT copy another site’s articles without the owner’s express permission. Doing so is “copyright infringement”, and it will cause you more trouble than you can even imagine! Simple 4-step process: Search > Read > Understand > Write!

2 – Hire others to write articles for you if you don’t have the time, ability or desire to write them yourself. College students are often more than capable and willing to write great articles for $10 – $15 a pop. Check with your local community college or post an ad in the classified section of your local newspaper.

3 – Solicit article submissions from other webmasters in exchange for a link back to their sites. Reprinting interesting articles is a tradition in the publishing industry, and if you do it the right way it can work for you too. The key is avoiding a duplicate content penalty from the search engines by having a significant amount of other text on the page in addition to the article text. Navigation links, header and footer information, etc. all help make a page different from others on the web.

4 – Visit the many “Free Content” websites that are easily found on the Internet. There are literally thousands of great articles already written that are free for the taking in exchange for a simple link back to the author’s website (usually in a 4 or 5 line “resource box” tacked on to the end of the article). Simply do a Google search for “free content”.

Important: Observe the “no junk” rule stated above. You want your website to be seen as an asset to the web, not an eyesore. Besides, it does no good whatsoever to get visitors to your site just to have them hit the Back button once they see the page!

Rick Rouse is the owner of RLROUSE Directory & Informational Resources http://www.rlrouse.com, your one-stop resource for interesting and useful information on virtually any topic. Visit his SEO Blog at http://www.rlrouse.com/blog/ for lots of great site promotion and traffic-building articles.

x

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as “Allegra”, has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.

Over-optimization may have played the biggest part in the dropping of seo-guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It’s a few months later and we see many of the ‘sandboxed’ web sites finally appearing well for their targeted keywords.

With 44 occurrences of ‘SEO’ on the relatively short home page of seo-guy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don’t listen and this is what happens when search engines finally make their move.

One aspect of search engine optimization that is also affected in a roundabout way is

link popularity development. After observing the effects of strictly relevant link exchanges on many of our client’s sites recently, we’ve noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a site’s overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.

Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won’t ever be able to ignore informative, well written content along with good quality votes from other web sites.

John Metzler is the co-creator of Abalone Designs, Inc. http://www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.

Next Page »