Google Sitemaps enables Webmasters to Directly Alert Google to Changes and Additions on a Website and that’s just one of 7 Benefits.

Telling search engines about new pages or new websites use to be what the submission process was all about. But major search engines stopped using that process a long time ago.

Google has for a long time depended on external links from pages they already know about in order to find new websites.

For webmasters and website owners Google Sitemaps is the most important development since RSS or Blog and Ping, to hit the Internet.

Using RSS and Blog and Ping enabled webmasters to alert the search engines to new additions to their web pages even though that was not the primary purpose of these systems.

If you’ve ever waited weeks or months to get your web pages found and indexed you’ll know how excited we webmasters get when someone discovers a new way to get your web pages found quicker.

Well that new way has just arrived in Google Sitemaps and it’s a whole lot simpler than setting up an RSS feed or Blog and Ping. If you haven’t heard of Blog and Ping it’s a means by which it’s possible to alert the search engines to crawl your new website content within a matter of hours.

If you’re a webmaster or website owner Google Sitemaps is something you Can’t afford to ignore, even if you’re also using RSS and/or Blog and Ping

The reason you should start using Google Sitemaps is that it’s designed solely to alert and direct Google Search Engine crawlers to your web pages. RSS and Blog and Ping are indirect methods to alert search engines, but it’s not there primary purpose.

It works now, but like most things it’s becoming abused. Search Engines will find ways to combat the abuse as they’ve done with every other form of abuse that’s gone before.

Abusing the search engines is a short term not a long term strategy and in some cases certain forms of abuse will get you banned from a search engines index.

You may also be thinking, don’t we already have web page meta tags that tell a search engine when to revisit a page. That’s true, but the search engine spider still has to find the new page first, before it can read the meta tag. Besides that meta tags are out of favour with many search engines especially Google, because of abuse.

If talk of search engine spiders leaves you confused, they’re nothing more than software programs that electronically scour the Internet visiting web sites looking for changes and new pages.

How often the search engine spider alias robot, visits your website depends on how often your site content is updated, or you alert them to a change. Otherwise for a search engine like Google they may only visit a website once a month.

As the internet gets bigger every second of every day, the problem for search engines and webmasters is becoming evidently greater. For the search engines it’s taking their search spiders longer to crawl the web for new sites or updates to existing ones.

For the webmaster it’s taking longer and becoming more difficult to get web pages found and indexed by the search engines

If you can’t get web pages found and indexed by search engines, your pages will never be found in a search and you’ll get no visitors from search engines to those pages.

The answer to this problem at least for Google is Google Sitemaps

Whilst still only in a beta phase while Google refines the process, it’s fully expected that this system, or one very similar, is here to stay.

Google Sitemaps is clearly a win-win situation

Google wins because it reduces the huge waste of their resources to crawl web sites that have not changed. Webmasters win because they alert Google through Google Sitemaps what changes or new content has been added to a website and direct Google’s crawlers to the exact pages.

Google Sitemaps has the potential to speed up the process of discovery and addition of pages to Google’s index for

any webmaster that uses Google Sitemaps.

Conventional sitemaps have been used by webmasters for quite some time to allow the easier crawling of their websites by the search engine spiders. This type of sitemap is a directory of all pages on the website that the webmaster wants the search engines or visitors to find.

Without sitemaps a webmaster runs the risk of webpage’s being difficult to find by the search engine crawlers, or never being found at all.

Do I need Google Sitemaps if I already have sitemaps on my websites?

Google Sitemaps are different to conventional sitemaps because they’re only seen by the Search Engine Spiders and not human visitors. Google Sitemaps also contain information that’s only of value to the search engine in a format they understand.

Creating Google Sitemaps in 5 steps

1. Create Google Sitemaps in a supported format ( see end of article )

2. Upload Google Sitemaps to your Web Hosting space

3. Register for a free Google Account if you don’t already have one

4. Login to your Google Sitemaps Account and submit the location of your sitemaps

5. Update your Sitemaps when your site changes and Resubmit it to Google

From your Google Sitemaps account you can also see when your sitemap was last updated and when Google downloaded it for processing. It will also tell you if there were any problems found with your sitemaps.

Google Sitemaps can be used with commercial or non-commercial websites, those with a single webpage, through to sites with millions of constantly updated pages. However a single Google Sitemaps file is limited to 50,000 web pages. For websites with more pages, another Google Sitemaps file must be created for each block of 50,000 pages.

If you want Google to crawl more of your pages and alert them when content on your site changes, you should be using Google Sitemaps. The other added benefit is it’s free.

If you’re expecting this special alert process with Google Sitemaps to improve your Page Rank, change the way Google ranks your web pages, or in any way guarantee inclusion of your web pages, Google has made it clear it will make no difference.

Google Sitemaps web pages are still subject to the same rules as non Google Sitemaps pages.

If your site has dynamic content or pages that aren’t easily discovered by following links, Google Sitemaps will allow spiders to know what URLs are available and how often page content changes.

Google has said that Google Sitemaps is not a replacement for the normal crawling of web pages and websites as that will continue in the conventional way. Google Sitemaps does however allow the search engine to do a better job of crawling your site.

The Google Sitemap Protocol is an XML file containing a list of the URLs on a site. It also tells the search engine when each page was last updated, how often each page changes and how important each page is in relation to other web pages in the site.

Google Sitemaps 7 Benefits You Can’t Ignore

1. Alert Google to Changes and Additions to your Website Anytime You Want

2. Your Website is crawled more Efficiently and Effectively

3. Web Pages are Categorized and Prioritized exactly How You Want

4. Speed up the process of New Website and New Web Page Discovery

5. No Waiting and Guessing to see when Spiders crawl your web pages

6. Google Sitemaps is likely to set the standard for Webpage Submission and Update Notification which will extend the benefits to other Search Engines

7. The Google Sitemaps service is Free

Exactly how to create a Google Sitemaps file to upload to your website is in the continuing part of this article in Google Sitemaps.

Tony Simpson is a Web Designer and Search Engine Optimizer who brings a touch of reality to building a Web Business. It’s a No-Hype, No B.S approach from his own 5 year experience. He provides advice, product reviews and products at Web Page Add Ons to Make Automation of Your Web Site Work for You.

The continuing part of this article about creating Google Sitemaps is at Google Sitemaps


Quite often I get asked what the magic solution is for getting better Google ranking. Sometimes the questions sound fairly naive, something like this:

“I have recently established a site called wazooski.com and would like to rank much higher in Google, Yahoo and MSN. Can you tell me how to do this without spending a lot of money? Can I get into the top 10 within 1 or 2 months?”

This is one of those “rookie” questions. Experienced marketers know that predicting search engine rankings is always a hit or miss affair. SEO practitioners who “guarantee” high search engine rankings are making misleading claims, intended only to sell their services.

Imagine how many sites within any competitive area are going after those “top 10″ rankings. Many of your competitors have been around for a few years, so they have an established site with lots of valuable content, steady traffic, and thousands of sites linking into them. How can you expect to just throw up a site and within a month or two walk away with a “top 10″ position?

This is only possible within a narrowly defined, highly specialized niche. Say for instance you are going to hold a Wazooski family reunion next year, and want to use the internet to promote it. Chances are

a few well placed announcements scattered around 20 or 30 article sites, directories and blogs will generate enough search engine activity to get you good positioning in the search engines. Within a month or two you should get the number one spot for “Wazooski family reunion”, within the top 10 for “Wazooski”, and possibly even an honourable mention further down the list for “family reunion”. Using a blog or two will often speed this process up considerably.

The reason is pretty obvious: there is not a lot of competition for “Wazooski family reunion”. In fact you may be the only one competing for that term. All you really need to do is get your site or your announcements spidered and the chances are pretty good that you will get a high ranking almost immediately.

But try this with a more competitive term and you are talking a completely different game. Considering that most competitive terms have thousands of sites chasing after that illusive “top 10″ ranking, you will be lucky to even get on the radar screen.

And trying to do it within a month or two is almost completely unrealistic.

Rick Hendershot publishes the Linknet Network, a group of websites and blogs offering web owners advertising and link promotion opportunities.


One thing is for sure, you don’t want to spend hours, perhaps days, months, or years on a website to have some stupid little mistake get your site dropped or never even listed in the search engines. There are a lot of rules that search engines have created to block out what they call spammers, so don’t kid yourself by telling yourself you are not an evil spammer. As the courts might say, ignorance of the law is no excuse. So what kind of horrific mistake could sneak upon you and possibly ruin all your hard work?

When I first starting making web pages, I created basic templates that I used for an entire site. Of course it’s great to have a uniformed look for your site, but what if you had a screw up on a template you used over and over again. What kind of screw up? How about hidden text or a hidden link? You see the old WYSIWIG editors, like the older versions of FrontPage sometimes leave behind links within the html code even after you’ve deleted the link. As far as hidden text, that can happen by not paying attention to what you are doing. If you make hundreds of pages eventually you might accidentally color some of your text the same as your background. You say it’s not likely. I wouldn’t think so either, but it’s happened to me several times. If you use the mistake ridden template over and over again, you might have a problem. It’s generally understood that search engines frown on hidden text and links. How many will they overlook is anybody’s guess. So if you haven’t checked your old web pages, it might be profitable to check out your html code. Look for urls with no

link text in the code. You can usually find hidden text by simply highlighting your webpage in your browser.


If you find out you have the problem over hundreds or thousands of pages, it might be worth investing in Microsoft FrontPage 2003. It has a split screen that helps in finding html errors, and best of all you can do a site wide search and replace. The software will find the code you search for, and all you have to do is leave the replacement code box blank, thus removing the offending hidden link.

The good news is that there are some other ways to avoid this problem altogether. You can learn CSS for template designs for instance. A trick I like to use is Server Side Includes (SSI) for my links menu. To make it work you have to have two things, a code like this [an error occurred while processing this directive] with your links menu page inside the code, and your server has to be set to take it. Most servers are automatically set to use SSI includes in shtml pages, but most web hosts allow you to pick .html or .htm pages to parse. The only thing to keep in mind is it puts an extra task for the server to perform on each and every page that contains the extension you choose to parse. For example one of my web hosts has in their control panel a apache handler section. I simply go there put server-parsed in the Handler box, .htm in the extension box, and click add. That’s it. Now if I need to add a link to my menu I change one page the menu.htm page and I’m done.

Webmaster of WebmasterTips.US – Free scripts, articles,& web hosting reviews


By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!

First let’s digress. There are a lot of things that affect your ranking in search engines and ultimately how many sales you make from you website. The quality of the (and amount of) content on your site, how many links point to your site, what keywords are used, how they are used, even the age of your site can play a factor. Large companies spend thousands on getting their companies to the top of the rankings and keeping them there. If you’re a small company trying to compete with these large budgets, you are likely to come up short.

So, how can a small business with a far more moderate budget compete? Niche Marketing! People searching for information on products don’t always use the keywords you would expect them to use. And just because a competitor has a large enough budget to reach the top with a certain keyword or keyword phrase doesn’t mean you will be able to. Niche phrases are sets of keywords that people are using to search in the search engines. If you are able to rate high on these niche phrases you will see an increase of traffic. To find out what words people are using you need to use one of the word tracking sites. These sites find out from the search engines exactly what phrases your potential customers are using.

For example using Google, “used cars” turned up 36,900,000 results; if you don’t show up in the first 10-30 results it is very unlikely you will ever have someone click on your site. In this case every major car dealer and thousands of smaller dealers are competing for those same 10-30 spaces. You have a huge amount of competition. Likely though your potential customers also see this huge number and if he or she can’t find what they are looking for they will try to limit the search. If they are looking for a local dealer they may try

adding a city. My office is near Redding California. By entering “used cars Redding”, I still receive 205, 000 results. That’s a lot closer and maybe I could optimize my pages to reach near the top, BUT will my efforts really produce the results I want?

So far I have only guessed that my potential customers are really using this search phrase. If I check my competitor’s site I will only be able to see their guesses. That is where word tracking comes to play. There are a number of sites that offer word-tracking services. Some are free, others charge for their service.

The advantage I’ve found of using a paid word-tracking site over the free sites is that at the free sites, you are told how many times a word has been searched for but there is little or no other information provided. These extra features are what help you to make the best decision on your keywords. These features include keyword suggestions based on your starting keyword, and most importantly the ratio of how many people use that phrase verses how many competitors are using the phrase. It takes a little time to learn how to make the best use of word tracking software, but it is well worth the effort. If you are having someone else optimize your site, insist that they find out what phrases are being used.

Using word tracking you will be able to tell how much competition you have for each phrase and how often the phrase gets used, so that you can optimize a website page for phrases that will get clicks to your site. To illustrate the point, would you rather have 0% of the clicks resulting from 1000 searches or 20% of the clicks resulting from 100 searches? If you choose keyword phrases that will put you at the top of the search engines lists you are far more likely to see results you want.

That’s the benefit of choosing your keywords wisely!

Dwayne Goerges is the owner of ADAC Programming and Top Website Tips of Shasta Lake CaliforniaSpecializing in data driven websites for inventory display and client management. Auto Mall Website


In part one; we learned that keywords and keyword phrases are an important part of the success of our website. Also, we had a homework assignment.

Pull out your list of keywords and keyword phrases, and we will learn what to do with them.

Since your keywords have to be spread throughout you website to maximize their effectiveness, let us start with the top of the web page and work our way to the bottom.

Title Bar

One if the most important places to insert our keywords is the title bar. This is the text you see in the blue line, at the top of your website.

If you search different sites, on the web, you will see many websites that have their company name and home in the title bar. It may be something like this.

Arabians de Argentina | HOME

Changing the title to include specific keyword phrases will increase the search engine’s ability to find your site. Try it this way.

Training and History of Arabian Horses in Argentina | Arabians de Argentina

Which do you think is more focused?

Header Tags

While spreading keywords and keyword phrases throughout your website, a good place to insert them is in your header tags.

Header tags are the bold print section introductions you use to break up your text into smaller more digestible pieces.

  • <H1>Arabian Horses</H1>
  • <H2>History </H2>
  • <H3>Training</H3>

Graphic and Alternative Text Tags

Header tags are not the only place you can imbed keywords. You

can use them in alternative text or graphic labels. For graphic labels, open the graphic then save it with the new file name. Therefore, JPG00001.jpg becomes Arabian.jpg or better Argentinean_Arabian_Horse.jpg. Then insert it into your website.

Be careful though; make sure you do not over do it and get in trouble with the search engine police.

Meta Tags

Meta tags are on your website for the purpose of drawing traffic your site. Think of them as invisible text boxes full of keywords and keyword phrases.

Other Tags

You can put your keywords and keyword phrases into your navigation page or other text links.

What all this does, is increase your website’s keyword density. As search engines looks for information, your entry looks appealing because you have more keywords and keyword phrases. This causes it to present your page before other similar pages.

Of all the above, a descriptive title bar may be the most important. Experiment with the others and see how it affects your page rankings.

In our next installment, we will look at another great way to make your website attract the attention of the big search engines. Do not loose that keyword list!

Parrott Writing Services, a San Antonio Texas company specializing in web content, ghostwriting, website optimization, online/offline ad copy and technical writing to small businesses.


Send an email to EBOOK@sasecure.net for a free copy of the eBook Computer Security for SOHO Networks


If you look around you will definitely find millions of people offering SEO services. And you will be confused to read that most of them call themselves SEO experts. you do not need to blame yourself if you get confused. Here are some tips to find the best SEO service provider for legitimate SEO consultation.

1. No ranking Guarantee: If the SEO consultant says that he or she will guarantee you top ranking in most popular search engines like Google or Yahoo in 6 months, do not believe him. No one can guarantee that. However, there are certain SEO strategies and tricks and if your consultant follows them, you should get ranking. And again – there are no guarantee card attached to it. SEO is a continuous process. And you definitely should run away from the person who guarantees you top ranking in Google for a competitive keyword without even looking at your website.

2. Will optimize Meta description and Meta Keywords: If this is all they have to do and if this is all they know, say goodbye to them immediately. These were easy tricks for good ranking when search engines were there at the elementary level. Today, search engines are too smart to care about Meta descriptions. They will simply fetch the most relevant data from your web page to showcase in the search engine result pages (SERP). You must start looking for other options – immediately.

3. We will submit your website to hundreds of search engines and millions of directories: Now this is a very common strategy and

many so called SEO consultation firms still say that you need to do this. However, if you talk to a seasoned SEO, he or she will no more suggest you submitting website to search engines – they are smart to find sites for themselves. And, as far as directory submission is concerned, some are really good and must be in the “must have” list like DMOZ. However, most of the directories are just link firms and offers almost no value.

4. Do they have something to show you as a past record: In certain situations, SEO companies sign non disclosure agreement with the client and thus cannot tell you about the project. However, in many cases they will have past records to showcase. If possible, take a look at some of their current projects and results. This should give you some good idea about their knowledge, experience and expertise.

5. Google Search: Do a Google search and learn about latest SEO trends before you talk to a SEO service provider. Now, take a look at their website and find out how they are optimizing their own website. These should give you some clear idea about the quality of the company.

Last but not the least, good SEO is not just about links or search engine submission. It is an overall strategy and includes, content optimization, site architecture development and fixing issues, creating a good network etc. And more importantly a good and seasoned SEO consultant will tell you to care about the visitors first – good ranking will follow.


Once the website has been created and published, many new website owners think that the web development project is finished. But in reality, the real work is just beginning. In order to create a money-making site, traffic must be generated and driven to the website. There are several effective methods that can be implemented in Tier II of the SEO strategy to create this web traffic. While all methods may not be required to realize successful traffic generation, some combination of most, if not all, will probably be needed to create traffic, maintain traffic and finally, grow traffic to your website with long-term, lasting results. Consider implementing these strategies:

- Dynamic content is necessary for search engine recognition, and by updating the website frequently, the search engines see your website as an active, not stagnate, website. How often should changes be made? At the very least, monthly. But the more frequent the changes, the better. There are some tried and true methods you may want to employ:

- Monthly newsletter (or weekly)

- Tip of the day that rotates to the page using a script from an existing database of information at your site

- RSS feed to public news feeds that update hourly or daily at the least

- Changes to contact information, staffing, clients, etc.

- Checking the links frequently to make sure that they are active and valid, and changing the link text from time to time will register as a change to the page

- Simple modification of content from time to time should be done in between these regular maintenance tasks which will update the website

- Good links management will result in a stronger weight given by the search engines for search positioning. The algorithms used for weighting one page over another require link popularity assessment for successful traffic to your website. Link popularity is also one of the main considerations for Google and Alexa Page Rank. How do you achieve link popularity? It can be tedious and requires careful attention to the selection of the links, but there are several means that can be employed:

- Reciprocal Links – Search for relevant and desired web pages with which to trade links

- Purchase Page Rank-based links – boost your relevance and weight in the eyes of search engines by purchasing links for a period of time, three to six months until you have achieved a better ranking

- List with directories – paid or unpaid directory listing that are relevant to your website will give your website additional exposure

- Anchor text – create the links with link text in mind, utilizing relevant keywords where possible

- PageRank consideration – link only with websites that have decent PageRank (PR); i.e., PR of 3

could be a minimum but a PR of 4 would be a better minimum requirement from those pages who want to exchange links with you

- Blogs – web logs linked to your site or posting to popular blogs with your links included to point traffic back to your site; a good strategy is to employ pinging with the blog posting

- Forums – forum participation that allows you to leave your link with the intent of attracting traffic back to your site can get traffic back to your website, however, take care that you actually offer something of value in your posting so you are not accused of spamming

- Search engine listings – listing with the few free search engines and directories is an essential step, although you won’t see any results for months

- Gather opt-in email addresses – utilize an email list subscription function on your website with the intent of sending e-newsletters and announcements on a regular basis. This subscription list can be used for several other campaigns, including the sale of advertising space on your newsletter.

- Advertise on ezines – purchase sponsorship on other email lists where you can promote your product and/or services as well as links to your website in the process.

- Pay-Per-Click (PPC) campaigns with Google and Yahoo Search Marketing where you purchase advertising space based on keywords that are popular for your website if you are not in a saturated market. If your business operates in a saturated internet market, seek niche keywords for your PPC advertising. Determine your budget first and from there, you will know how much you can afford for the positioning you desire. It’s all mathematical:

- Price Per Click = monthly budget/number of clicks or

- Number of clicks = monthly budget/price per click

Some suitable combination of price and number of clicks based on your own budget will result in a campaign you can monitor and adjust as necessary. The important result to watch for is the conversion rate. How many paid clicks convert into the desired result; i.e., new contract, sale of product, sign up for e-newsletter, etc.

Remember that the website is only the first step. Driving traffic to your site is the next important task. Layout a plan of action and follow-through. You are not going to realize success until you spend the time and energy – or pay someone else for their time and energy – to get the job done.

(c)2005. TAO Consultants, Inc. All rights reserved.

Chesa Keane of TAO Consultants has been involved with the internet for 10 years through internet consulting, web development and search engine optimization. Go to http://www.computergoddess.com for a free Search Engine Optimization Checklist.


Link Exchange is a very important aspect of SEO and a vital source of getting targeted traffic. Let us first see what actually Link Exchange refers to. Link Exchange refers to swapping of Links with another Webmaster! You put his (other webmaster’s) site’s Link at your web site and in return he puts a Link back to your site from his web site and at that point we say the Links have been exchanged!

How to get our Link Exchanged?

This is a nice question though quite simple to answer! What you do is just search for sites of your keywords! These are the sites to which you are competing! You would see a large number of sites coming up! You don’t have to Exchange Links with all of them. Just contact a few 10-20 site’s webmaster per day, and do this very politely to have a Link Exchange. I am showing how I used to do in my early days!

Dear Webmaster,

This is “YOUR NAME” webmaster of http://YOURsite/ I visited your website and felt that your site and my site’s content could benefit our visitors. My site has very high quality content that is updated quite frequently and hence could be very useful.

I have put a Link of your site athttp://theURLwhereYOUplaceTHEIRsite with the details as obtained from your site!

In exchange I request you to put a Link back to my site with following details

//Give the details here as follows…Title:



//and always include html of your Link Back details also. By this way you are helping the webmaster to save his time!

*Note: A very important thing is your Title, that is also called anchor text! That is what the search engine robots see to know that this is the “THEME” that this site is based on! So choose this Title very carefully. We keep our ‘primary keyword’ there and you could also do this!

Please give

at least 7-10 days to the webmasters to put a Link Back to your site! As you see those TOP guys have a loads of work to do… just think!

Now a days, you may see various Link Exchange Software. These are very good solutions for Exchanging Links quickly and easily. Just fill in the form and you are done!

Now another great way is to join a Link Exchange programs arranged by various sites. They care for every thing from Step one, introducing the webmaster to check the links and then finalizing the Link Exchange.

Few good Link Exchange programs are http://www.linkmarket.net http://www.honestlinks.net http://www.monsterlinkswap.com These are the three programs that I personally use and would highly recommend to you all.

Now I talked about targeted traffic at the beginning… So where is my targeted traffic? They are right there! You remember whom you emailed and exchanged links with? With your competitors! Suppose you exchanged links with 1000 sites and even if they send 1 visitor to your site then… just analyze for a minute! Thousands of targeted traffic towards your site!

Now do you remember I talked about anchor text! Search engines just look for the anchor texts and rank accordingly! The more place you find to place your anchor text the higher ranking in the search engines you get! And we already know that 85-90% of traffic comes from search engines and they are targeted… what could be more targeted than somebody typing the thing you offered!

That’s the reason Link Exchange is very important. So when you do Link Exchange campaign just remember the above information and you would do quite well!

Manish Kumar Pandey is an Engineering student, webmaster of website on online home based business opportunitysmall, internet home based business opportunity and a quick trainer. He has helped many people to enhance the looks and run a successful site!


So why is local search important for the brick-and-mortar businesses? Let’s explore the facts and figures:

• Current estimates say 40 percent of search engine queries are for local businesses and services

• Research shows that 92 percent of local searches convert, but at a later date and offline

• 54 percent of people use the Internet instead of the phone book or newspaper to find local information

• Trends indicate that the Internet will likely surpass the newspaper in the near future for local advertising

These impressive numbers have confirmed the emerging pattern of consumer behavior and the major search engines are paying attention. We’ve got Google Local, Yahoo Local, AOL Local, and MSN Local all vying for the local searches and continuously releasing improvements such as aerial photos, directions and even satellite mapping.

Small businesses are taking notice and shifting some of their marketing budgets over to Internet marketing. There are three easy ways to market your local business online and participate in the continuing growth of local search. Here are some ways in which your dollars will be well spent.

First, get listed on the major search engines local search. It’s easy!

• Sign up for Yahoo Local here http://listings.local.yahoo.com/. Option to enhance your listing for $9.95/month.

• Sign up for Google Local here – https://www.google.com/local/add/login.

• Get listed in Ask Jeeves Local by submitting to www.citysearch.com (see below).

• Get listed in MSN Local. MSN’s business listings come from publicly available local telephone records for published telephone listings. To add your business, go to Add a New Business Listing form. MSN’s local web results come from the indexed sites within their search engine. Make sure to include your full address on your website and that it is not solely defined within an image. Image based addresses cannot be indexed by search engine crawlers.

Second, purchase inexpensive advertising on geographic specific search engines or portals. Minor search engines and portals revolving around local search offer very reasonable advertising fees. Check out the following local engines:

• True Local – http://www.truelocal.com. Only indexes websites that have a physical location. Advertising starts at $40/year! When you sign up, type in the coupon code: mannix

• City Search – http://www.citysearch.com/. Offers pay per performance and

sponsored ads. Also feeds Ask Jeeves local listings.

• American Town Network – http://www.americantowns.com. Caters to NY, CT, Northern NJ, Boston and Detroit. Email (info@americantowns.com), call (203- 256-3390 ) or write for advertising details.

• Escape Maker – http://www.escapemaker.com. Caters to New England, Maryland, Virginia, Delaware. Basic listing is FREE. Enhanced options available.

• Switchboard.com – Online Yellow Pages. It only takes a moment to make sure your listing is correct. If you search for yourself and do not find a listing, contact switchboard.com for a FREE basic listing.

• Yellowpages.com offers a myriad of advertising options to get you noticed! Click here

• Albany.com – Check the nameofyourcity.com and see if they offer advertising. Usually city portals have impressive statistics and will send you targeted traffic. Mannix Marketing has developed many portals that are highly beneficial if you do business in upstate New York.

Third, don’t forget old fashioned optimization to get your local business found within the natural results of the search engines. It is still necessary to be placed within the natural listings of the search engines. The value of being found when a searcher types in your city and your specialty (keyword) is still unmatched.

Placing local businesses is not new to Mannix Marketing. We began marketing our local clients on the internet back in 1996. Our local clients are known to dominate the search engines for local searches (keywords with a city or state attached). Our roots and our hearts are with the local businesses. Call 518-743-9424 today for an individualized quote!

Don’t have a website? Don’t worry! Mannix Marketing understands that a majority of small businesses have yet to develop a website. Our design / development team is ready to accommodate you with a professional website. Call 518-743-9424 now and within a month’s time, you will have a website for future marketing!

If you are a local business, don’t underestimate the effectiveness of the Internet. It is a powerful way to expose your business. A few simple steps and you’ll be on your way to attracting searchers to YOUR specialty. It’s never too late to tap into what millions of small business owners feel is a necessary part of any marketing campaign.


Tough question, “What is SEO?”. As with pretty much all internet-related terms, concepts and notions, that of “SEO” does not have a unique definition and it is a blurry concept in most people’s mind.Still, what is SEO? Since there is no ultimate, fully comprehensible definition for “SEO”, the only way to go is to take a look at several definitions and try to merge them in order to have the right perspective.

Wikipedia : “Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listings. The term also refers to an industry of consultants that carry out optimization projects on behalf of client sites.”

Fakezilla : “The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links.”

The Web Search Workshop : “The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website’s copy and page layout, the HTML meta-tags and the submission process.”

6am Media : “The process of improving web pages so that it ranks higher in search engine for targeted keywords with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general, these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule (actually guidelines provided by search engines). Black hat SEOs are those that push the limit of SEOs and employ some questionable or prohibited techniques (according

to the guidelines). These black hat SEO techniques are also commonly known as spam.”

Website NOVA : “acronym for search engine optimization. This is the process of making a website ‘search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and effective SEO can increase the potential of your website and bring in more traffic.”

Thousands more definitions are available, almost as many “SEO guru’s” you will find online (“The Guru Problem” is actually the title of another article to be published soon).As you can see, no definition is like another, but they all tend to converge to a certain common understanding.

There are numerous techniques and tools used to achieve SEO goals, and they should NOT be included within a definition.

Since it is not correct to define a concept through its tools, here is a definition I have come up with after long deliberations. The suggestion is to define SEO as follows:

SEO = abbreviation for “Search Engine Optimization”, the process of optimizing and tuning a web site and gaining online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.

When done correctly, SEO activities must:- make search engines crawl the site;

- make search engines index the site;

- ensure a high ranking among SERPs (Search Engine Results Pages) for given keywords;

- achieve a high page rank;

- drive targeted traffic;

- achieve high conversion rates among the site’s visitors.

Since nothing is definitive and ultimate in the world of SEO, I’d like to receive your feedback and comments: TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.

Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in Principles of e-Marketing and recently launched a Marketing Links Directory – MarketingWHO. Her current SEO client is Colorado Homes | Denver Real Estate. Contact Otilia through TeaWithEdge.com, her Marketing and e-Marketing articles and resources portal.

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