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One of the most overlooked, but important components, on your web page is the Meta title. The Meta title is the text or page title found at the top left of your browser window and it is also the title saved when a web site visitor bookmarks your website. Some people will argue that search engines put little or no value on the title tag, but regardless of how the Meta title figures into the ranking algorithm, the title tag is still critical to driving new and repeat traffic to your website.

Countless sites under-utilize this title space by entirely forgetting to name their pages (untitled document) or name their page something completely useless or generic (welcome to our site, or home). An “untitled document” or “home” bookmark will do little to help encourage repeat visitors to your website. Either the visitor will have to take time to rename your bookmark or they will completely forget what the bookmark is for.

Not only does the title tag provide the bookmark name, but it also determines the clickable link that is displayed on the Search Engine Results Page (SERP).

For example:

If your title tag looks like this: Customized Email Stationary/Branded Email

Your page will show up like this on a Google search (or another SERP)

Customized Email Stationary / Branded Email

Obviously “untitled document” or “welcome to our site” is not very effective in drawing visitors to your site.

Follow these tips on writing an effective and useful title tag.

  1. The Meta Title tag should summarize the contents of each individual page. This means you should always wait until your content has been written before choosing your title tags. Your Title tag should be useful and informative. Remember that your title tag is what shows up as the clickable link that brings visitors to your site through the search engines and what shows up when the visitor bookmarks your site.
  2. Base your title tag on keyword “phrases.” There are many resources and applications online that will help you determine the popular search terms that relate to your website content. (These are the same “keyword phrases” that should be scattered

    in your page content and Meta keyword tag and Meta Description Tag) Make sure you use these terms in your title where appropriate. Obviously, it is important that you do not over do the keywords to the point that the title becomes useless.

  3. Limit your title to 50-60 characters including spaces. Some browsers actually show many more characters but for those that don’t, if you use more characters your title will be cut off. More importantly the number of characters displayed on the SERP is definitely fixed. So any wording longer then 50-60 characters will not help drive any customers to your site simply because your potential visitors will not see it!
  4. Search engines ignore (or don’t index) “stop words,” so avoid using them in your title. Stop words are common words that really don’t help determine the true content of your site. Examples of stop words are: the, with, to, also, an, and, as, at, be, because. Space is already limited in your title tag, so there is no sense wasting space on words that will be ignored by the Search Engines and really won’t help bring any new traffic to your site.

  5. Always use a different Meta title on each of the pages in your website. Your content is different on each page of your site, so your title should be different on each page too.
  6. Basically, you can bring more visitors to your website site by keeping your Title Tags simple and meaningful.

    © 2005 Tanya Beaudoin o/a Office on Demand, All rights reserved. You are free to use this article in its entirety, as long as you include complete attribution, including live web site link. Please also notify Mrs. Beaudoin as to where the material will appear. The attribution should read: “Tanya Beaudoin, B.A. owns and operates a Web Design Company – OOD Web & Graphic Design Studio – that specializes in e-solutions and graphic design (including web design, search engine optimization and internet marketing products like e-stationary and newsletters). Please visit Tanya’s web site at http://www.officeondemand.ca for additional business related articles”

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On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Google’s updates in the very same way that names are given to hurricanes, and this one became known as “Florida”.

In a nutshell, a vast number of pages, many of which had ranked at or near the top of the results for a very long time, suddenly disappeared from the results altogether.

To so many on the Internet, Google has become the omnipotent “hand of God” and it’s sickening! Why are so many people falling into the trap of optimizing their website’s to cater to Google’s ever-changing algorithms? I refuse to play that game! I personally could care less about my search engine rankings. I never have. My search engine rankings go up and down like a yo-yo! They have for years. Yet, I’m still able to comfortably support myself and my family.

If you only remember one thing from this article, remember this: DO NOT DEPEND SOLELY ON SEARCH ENGINES FOR YOUR TRAFFIC! Find alternative ways to attract traffic to your website. If you’re fortunate enough to achieve a high search engine ranking, consider it a bonus. But DO NOT MAKE THE SEARCH ENGINES A PRIORITY!

Why? Because when you stop to consider that Google, DMOZ and Yahoo! has millions and millions of pages in their directories, you’d really have a better chance of winning the lottery, than getting high enough in the results pages where it’s going to make a significant difference in your traffic.

In fact, I receive a very tiny percentage of my traffic from the search engines.

So, where’s my traffic coming from? Well, the vast majority of it comes from the dozens of articles I’ve written that have been picked up and published on popular websites. I also get traffic via word of mouth, newsletters that my articles are published in, and a few other secret methods that I use.

Yes, like Colonel Sanders, I too have a secret recipe!

And if all of the search engines disappeared tomorrow, I’d be just fine, because I’m a marketing man. I know how to market myself and my service. I was lucky enough to be born a “baby boomer.” That means I had the honor and privilege of personally seeing first-hand, some of the greatest copywriting in history. I took lots of notes and learned my lessons well.

Back then, mailorder was the Internet of its time, and boy was there marketing talent everywhere! You should really do yourself a favor sometime and go to the library and read the old mailorder books. Some great titles to look for include, “How To Get Rich In Mail Order,” by Melvin Powers, “Money In Your MailBox,” by L. Perry Wilbur, “How To Make A Fortune In Mail Order,” by Al Stern and “Building A Mail Order Business,” by William A. Cohen .

You’ll come away a lot smarter and you’ll discover some ingenious ways to market your website, besides the search engines.

Will somebody wake up DMOZ? I hear they’re sleeping on the job. DMOZ (The Open

Directory Project) is another prime example of why you shouldn’t depend on search engines or directories. I’ve heard and read countless horror stories about DMOZ taking 9 months to a year or more to add new sites to their directory, and in many cases not adding perfectly qualified sites at all. I’ve also heard their directory is not kept up to date, because the editors can’t keep up with the workload.

In addition, it’s been widely reported that they don’t respond to e-mails, don’t inform you if and when you’re site is rejected, and that some of the editors are rude and arrogant.

Who cares how much weight Google places on being listed in DMOZ? You don’t have to put up with that nonsense! Find alternative ways to attract traffic to your website.

Yahooooooooooooooooo! I want you to read what it says on the info page for submitting to Yahoo! Express:

“We established Yahoo! Express as part of a suite of services that Yahoo! has created to service small business needs. Through Yahoo! Express, we can ensure that sites suggested by merchants such as yourself are viewed and evaluated in a timely manner by Yahoo!’s editorial staff.

Your payment and participation in Yahoo! Express guarantees that within seven business days a member of Yahoo!’s editorial staff will look at your site and consider it for inclusion in the Yahoo! directory.

Please keep in mind that payment does not automatically guarantee inclusion in the directory, site placement, or site commentary. As with all sites suggested to us, final judgement remains solely with Yahoo! editors. Yahoo! Express Guarantees All Yahoo! Express submissions will be evaluated within seven business days. You will receive an email response within seven business days, stating whether your entry is accepted or declined. (If your entry is denied, you will be told why.) The Cost of Yahoo! Express Yahoo! Express requires a US $299.00 non-refundable, recurring annual fee per submission, or US $600.00 non-refundable, recurring annual fee for submissions offering adult content and/or services. Yahoo! Express does not guarantee a listing in the Yahoo! directory, nor does it guarantee the type of placement or description that your site will receive if accepted. Please read our Yahoo! Express Terms of Service to review the terms and conditions of Yahoo! Express.”

Are you kidding me? What a bunch of crap! Why, why, why would anyone want to just hand over their money to Yahoo! that way, without any type of guarantee?

I’ve just given you shining examples of the arrogance and total lack of respect Google, DMOZ and Yahoo! has for the very people they depend on to keep them in business.

I say we show them the same kind of respect they show us. Get out of the Google trap, let DMOZ nap, and don’t accept Yahoo’s crap!

Remember: DO NOT DEPEND SOLELY ON SEARCH ENGINES FOR YOUR TRAFFIC! Find alternative ways to attract traffic to your website. If you’re fortunate enough to achieve a high search engine ranking, consider it a bonus. But DO NOT MAKE THE SEARCH ENGINES A PRIORITY!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net.

Website: http://www.lets-make-money.net

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By following these steps you will see that most closely guarded secret– the search algorithm. Remember the movie “the Matrix?” The Matrix is there, you just can’t see it. So is the search algorithm.

It’s easy to pay a Search Engine Optimizer to give your pages some ranking power. Unfortunately, given the inherent time factor involved in climbing the ranks, your money may be long gone before you know if you’ve spent your money well.

THERE IS NO MAGIC PILL

Forget any advertisement you see for instant number one search results or automated this or that. Most are scams, and the ones that aren’t might get you positioned, but it will be very short lived.

Search engine optimization is an ongoing process. Achieving and maintaining a high rank, especially on highly competitive keywords, requires constant maintenance. If you do find a legitimate SEO firm, it is well worth the money to pay their monthly maintenance fee and let them continue to help you after the initial project. At least for 6 months or a year as you establish yourself.

In this article we’ll look at some of the intricate and complex tasks of optimizing a page for long term ranking power. You will learn how to read between the code and the content to find what is necessary to bring you to the top. Being number one is easy to say, but is quickly overwhelming when you stare at tens of thousands of pages you want to out rank. So how do you begin?

The starting line on the road to that first page SERP (search engine results page) ranking is not as blurry as you might think. In fact, you can uncover the starting line, the route, and all the scenery along the way to the finish line without knowing the search engine algorithm.

STEP 1- YOUR KEYWORDS ARE THE CROWNING ACHIEVEMENT OF GRUELLING DAYS OF WORK

If you have investments in the stock market you know how much research and thought goes into choosing those securities. Now take that same effort and multiply it by three. That’s how much planning and revision your keywords should take.

A simple, broad key phrase like “shoes” could hypothetically bring you up in a countless stream of different searches. Women’s shoes, baby shoes, sneakers, high heels, etc. If somehow you manage to settle into a good ranking (which would be difficult) you would have more traffic on your site than you could handle. But traffic is worthless is it doesn’t get to it’s destination. Chances are, you weren’t that destination.

Your keywords must be focused and precise, specific to what you are selling. Using a key phrase like “Gucci mens black leather loafer” will bring a targeted lead to your site. You may not reach as many people as the more generalized keyword, but the people that do come to you have a much deeper interest in the specific product you are selling.

Therefore you have much greater chance of converting that targeted lead to a sale. Your keywords are your magic beans, your winning lotto numbers, your energizer bunnies, your sales force, whatever you want to call them. They must be perfect.

STEP 2- WANT TO BE NUMBER ONE? LOOK AT WHO ALREADY IS

Competition Analysis- no SEO book can give you this information.

Now take your keyword list and type them into a search engine. Who comes up in the first ten results? That company that is number one is because they have most closely matched what the search engine algorithm says should be number one. You can learn a great deal from them.

A. INTERNAL FACTORS

Take that number one page, and the other top 9 pages and study them, look at the code, break them down. You are looking at the first half of what is needed to rank in the top 10 pages for your key phrases on that particular search engine. The list of what to look for is enormous.

Studying the Internal Factors on a page is taking it apart to see how it’s put together. Not how it works, but statistical research into the precise construct and layout of keywords and phrases in relation to each other within the page.

Start with these areas:

URL address, Page Title, Meta description, Meta

Keywords, First sentence on the page, Body copy, Bold or Emphasized Phrases, H1 or other tags, Alt Tags, Navigation system

In each of those sections, look at:

Keyword densities- the number of times your phrase and each word in your phrase appears compared to the text around it

Where and in how many times the same phrase and words appear in different sections

The word and character position of each phrase in each

The total number of characters

The total number of words

The quality and thought of the content

Beginning with these comparisons should keep you quite busy for a while. A spreadsheet is quite useful. Some commercial products are also available that can make this daunting task much more feasible. Keep looking for other patterns and differences. You want to duplicate them in your own page. NOT copy and steal. You want to mimic the patterns that are bringing that page to the position it is. Then move onto to examining the external factors of these pages.

B. EXTERNAL FACTORS

External factors of a web page deal with the links to, from and within a web page, both inside the same site, and out into the web. This analysis usually takes more time because it involves more dissection of pages beyond the one you’re trying to optimize. In this analysis as with Internal Factors, you want to compare and contrast your page versus the top 10 competitors, find similarities and differences. Here is a list of criteria to get you started.

Number of internal (to the same site) on that page

Number of external links

Number of links pointing TO that page* (see below for details)

The link/anchor text- which keywords are used and where

Google Page Rank value of incoming links

Alexa Rank of incoming links

*To get a listing of the links that point to a site, type the following into Google, MSN and Yahoo searches: “link:www.domainname.com”. Google tends to only show a small portion of the links back, but MSN and Yahoo will give you much more pertinent data.

Now you want to compare the content on each of these pages to the one they point to. Is it of similar theme, in what context does the link back appear and where. Subject of much debate, the consensus is that Google Page Rank does not mean what it used to. However, if it is in some fashion a measure of how significant or “important” a site is, it is worth looking more closely at the sites that link back that are of high page rank.

EVEN A SURGEON USES TOOLS

Now, this is definitely a ton of work to do all by hand. There are software programs that can help do some of the digging and mathematical computations for you, figuring out densities and organizing information.

Tools like this are definitely ones a professional SEO will have in their arsenal. But remember, these are tools, not miracle workers. It takes a human being to evaluate and realize connections, similarities, draw conclusions and interpret the data. Then, you have to extrapolate this data.

Remember, you want to do one better than every site you just examined. To do that you have to draw some conclusions and make some educated guesses and link to even better sites.

FINAL THOUGHTS

You have access to the inner workings of every page that you want to beat. Learn from them and do one better. This process is not a one-time shot. It is ongoing. Check your key phrases every week. Do the same people still rank in the top ten?

Some have probably moved. Remember too that they’re going to adapt to maintain their positions too. If you want the ranks, you have to spend the time, and not just once, or pay someone to do it for you.

Don’t ever believe anyone who says they can guarantee any kind of results. And ask them how they will optimize your pages. If they explain to you something like the above, then you’ve probably got yourself someone experienced and honest. You money will be well spent and you’ll quickly recover it.

John Krycek is the owner and creative director of theMouseworks.ca web design in Toronto. Learn more about search engine optimization and internet marketing in easy, non-technical, up front English!

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Keyword Selection is fundamental to Search Engine marketing. Get the wrong keywords your online business is doomed to fail. Find the right keywords and you will drive masses of targeted traffic to your website via the Search Engines.

There have been discussions in webmasters’ forums why are the search query results of Overture so much different than those of Wordtracker? For example at the time of this writing a search query for the key phrase ‘internet marketing’ yielded 342, 848 searches for the last 60 days by Overture, and 2, 356 by Wordtracker. Now, which is more accurate?

Overture

It is a Pay Per Click Search Engine. According to Overture, its statistics of searches in previous months are compiled from its partners, which include AltaVista, Yahoo, MSN Search, HotBot and All the Web. So the statistics from Overture are broad based because it has a larger network.

Its data, though, has some drawbacks.

1. There’s no distinction between…

a. Singular and plural terms.

You have to figure if surfers are searching for the singular or plural form of the keyword.

b. Upper and lower case.

c. Human queries and automated queries.

Queries by automated bid optimizers, position and ranking monitors, link popularity analyzers are registered as hits.

2. Duplicate Searches

For example a person doing a search for a particular key phrase in Yahoo, and then in MSN would be registered as 2 hits.

Wordtracker

It is a keyword generator and analyzer, and it does not have direct access to the major Search Engines’ databases. Wordtracker gets a lot of its analyzer data from Meta-crawler and Dogpile, which are meta search engines. Metacrawler and Dogpile search the major Search Engines like Google, Yahoo, MSN Search and Ask Jeeves, and retrieve the best results.

The data of Wordtracker, mostly gathered from Metacrawler and Dogpile, represents only a small percentage of total searches on the Internet.

Wordtracker has about 350 million searches over an 8-week rolling cycle (Source: Search Engine Workshops Weblog, June 30, 2005). Now for some Maths. 350 million searches over 56 days would give

an average of 6.25 million searches per day. Google with a share of 36 per cent of Internet traffic (Source: comScore qSearch, July 2005), registers about 112 million of searches per day (Source: Top Ten list, Wordtracker). So in comparison to total searches on the Internet, Wordtracker represents only 2 per cent.

When Wordtracker returns zero query for a particular search phrase, it does not mean that no one searches for it on the Internet.

However, with Wordtracker, automated queries are not added to searches, and duplicate searches are eliminated. Singular and plural, upper case and lower case search terms are distinguished except for keywords where singular, plural, lower or upper case, are similiar in meanings eg.’keyword’ and ‘keywords’.

Overture or Wordtracker?

For Overture the figures are inflated, whilst for Wordtracker they are under reported. Nonetheless, these are helpful tools for keyword research and selection. Use these figures as guides, and not absolutes to make comparisons in your choice of key words.

For example if keyword phrase 1 has 10,000 searches in Overture, and keyword phrase 2 has 2000 searches, then it is obvious that key phrase 1 would bring in more traffic if your web page is properly optimized. But don’t expect 10,000 visitors with key phrase 1.

I have read on Webmasters’ forums of people who had selected keywords based on the promising number of searches on Overture, optimized their web page, and achieved within the top 10 positions of major Search Engines, yet saw very little traffic.

In my opinion, if you are comparing popularity between keywords or key phrases, Overture will do the job. If you are selecting keywords or keyword phrases to start an online business, or advertising on Pay Per Click engines, conventional wisdom would tell you Wordtracker is a better bet. It is better to set lower expectations based on lower figures, and be pleasantly surprised when things turned out otherwise.

Gerrick W – mailto:gw@1stinternetmarketingsolution.com

Information and Software Tools You Need to Effectively Promote Your Online Business.Visit: http://www.1stinternetmarketingsolution.com

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Getting a high ranking on Google is a big achievement. There are many factors that go into pulling a high page rank. I have put together a small list of things that should not be overlooked when optimizing your site. Let’s start from the top:

META Tags- Sorry, but Google doesn’t read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.

URL- Having a keyword or words in URL will help you somewhat. Having a key word in your URL is not by any means a guarantee, but it never hurts.

TITLE Tag- This is an important step, use this tag wisely. Place your top keywords here. Remember, your page is indexed starting from the top of the page. Make this one count.

Site content- The first paragraph of your site is a crucial part of your optimization. This will also be used as your site’s description. Be careful not to overdo it on the keywords. Make sure your content makes sense. Your keywords should make up a total of 6% to 8% of your page content. An average of three hundred words is a good rule of thumb.

Header Tags- Header tag < H1 > should be considered important. Make headers uniform on your site. I like using them on the top of my page just before the first paragraph.

ALT Tags- These tags are great for adding keywords to images, so take advantage of them. I also use mouse over text with linked text.

Links- Any links you have on your site should have key terms in them. Never use

“Click Here” or other unrelated words when creating links.

Bonus tip: When exchanging text links, use key phrases as the actual links. This will certainly help you out.

For Example:

Affordable Search Engine Optimization & Web Site MarketingMr. SEO is the leader in SEO. We handle targeted traffic, marketing and more. We also offer Web Site Marketing Articles to help you get more traffic to your site.

Links exchange- This will help boost your overall ranking. It’s actually better to be linked from another site (one way) than reciprocal (both sites linking to each other). Being linked one way is a huge bonus. However, the following should be kept in mind.

A: The site you are linking to needs to be related to your site.

B: Google’s page rank of the site should be higher than yours; the higher the better.

C: Avoid linking to sites that have too many links. A site that has forty or more links will only hurt you.

Bonus Tip: See where you rank on Google by using this free tool. http://www.googlerankings.com/ultimate_seo_tool.php

This Google ranking tool will show you under what keywords you are found on. Use this to help adjust the keywords you want to be found under. Be sure to check your ranking before you start any optimization. Then do it again 3 – 4 weeks after you have made your adjustments. See if your ranking has gone up.

Joe Balestrino is a published author and owns http://www.mr-seo.com and http://www.jnb-design.com . For more info on SEO or his services, visit his websites or email him at joe@jnb-design.com

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These days’ people do link sharing to increase the page rank and link popularity. This way any search engine going to one site will also get references about the other linked site. This way a site linked to another site having good ranking will also gradually get an increase in its ranking as more and more people visit that site and click on it.

But more important thing is that great care should be taken while putting a link. A user has to use good anchor-text key words. By good text key word I mean a keyword which is more often searched on search engines. Please note that one

key word that is important for one search engine may not be important for other search engines also because the criteria of one search engine is different from other search engines.

For getting good keywords for all search engines I strongly recommend you to visit www.keywordfindertool.com which will give you thousands of top key words for every search engine.

The anchor text that you use, should reflect the keywords of which you are trying to get a higher listing for. It should also accurately describe what information will be found on the next page if you click on the link.

internet keyword

keyword tracking

keyword extractor

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Before knowing the benefits of Search Engine Optimization you have to what is Search Engine optimization. Search Engine optimization or SEO is a part of online marketing’s is a process of giving websites in top rank position in major search engines. On the other hand we can say it Search Engine placement. With the help of that 95% traffic come by Search Engines. Listing in the top page of SERP and coming the attention of your target audience is main aim for web site Search Engine promotion.

For everyone who is trying to get money online through their website, Search Engine Optimization is essential. Search Engine Optimization is one of the key “success factors” for all websites; SEO has the ability to present you online top rank. We can say that Search Engine Optimization is an art to get websites in the top of the major search engines.

Keyword analysis is the first think for search engine placement .Proper use of keyword density is necessary first. Secondly, Meta Tags are part of HTML code which search engines use in evaluating the content of a website. Generally Meta tags are Title Tag, Description Tag, Keyword Tag, etc. placing important keywords in these tags can be good in search engine ranking.

Link Popularity is another important factor for search engines to

rank websites. Inbound links refer to links on other websites which point to your website. This means you should ensure the website providing inbound links to your website are high ranking websites to receive the most benefit from these links.

Finally the most important factor is CONTENT. Content of your website can boost up your search engine placement in major search engines. Most SEO firm’s keeps a staff of content writers who are effective knowledge in providing quality content which is also optimized for relevant keywords according to given industry. Quality content will impact your rank and your website will give valuable informetation for visitor and search engines.

Search Engine Marketing (SEM) is the campaign to boost your business through your website. Effective SEM will greatly improve search engine visibility and placement. Search Engine Marketing depends upon various factors; some of the common factors are press release, articles and classified submission which influence search engine placement of your website. Link Building also an effective way to get more targeted traffic. Link Popularity is the vital part of SEM campaign.

Pay per Click (PPC) is another way to generate targeted traffic .For this site owner have to pay to google. This helps coming your keywords in SERP page quick. www.phalanxinfotech.com is providing web designing, web development and search engine placement services.

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The goal of compiling this information around magazine subscription keywords is to make it as simple as possible to pick up, read and utilize “the plan” I’ve been researching keyword related search engine techniques for months now. I’ve found groundbreaking strategies that impact your website immediately, and long vigorous work that takes time and consistency. Here’s a step by step guide to implement everything SEO keyword related.

Come up with 3 “keywords” per page. If you don’t have the funds for a wordtracker.com subscription then goodkeywords.com and overture selector tool at overture.com are two of the best free alternatives. Simply type in a vague description related to your corresponding product in the software (IE: if your product is magazines, and you’re a magazine subscription agency you would type in “Magazine Subscriptions”, the search on the keyword software would yield popular variations/keywords that stem from “Magazine Subscriptions” like “Discount Magazine Subscriptions” or “Online magazine subscriptions”. Select the keywords that have the highest count and least amount of competing pages. For each individual page you want to have a “primary, secondary, and complimentary keyword”. Since I’m so in love with magazine subscriptions, we are going to use Magazine Subscriptions, Cheap Magazine Subscriptions, and Discount Magazine Subscriptions as the Primary, Secondary, and Complimentary keywords as a model.

TITLES:

On each individual page of your website you will paraphrase the 3 keywords in the title tag. For example on your index page if your 3 keyword phrases were: Magazine Subscriptions, Discount Magazine Subscriptions, & Cheap Magazine Subscriptions, your title would read “Magazine Subscriptions | Discount Magazine Subscriptions Cheap”. There should be 3 keywords for the products you offer, followed by the

h1, h2 and h3 header tags.

h1: primary keyword

h2: Secondary

h3: complimentary

Remember when applicable to come up with unique keywords for your individual pages and follow the same steps.

PLACEMENT:

After your keywords have been chosen remember that the first text on the page should consist of any of 3 keywords you plan on using for that page. If you have too, write up a small blurb about the page up top with keyword rich text. When you can, throughout your page; bold, italicize, and underline each keyword at least one time. Do this as naturally as possible making it flow with the rest of the content, Google

algorithms are starting to pick up on this so don’t “force” the B, I, U, tags. The more you integrate keyword rich text with your content the better you’ll get at it.

At the bottom of each page add your keywords in the copyright, this looks natural and is a trick done by many professional optimizers. (IE: if your website is “Magmall.com” and your primary keyword for the Magmall index is “Magazine Subscriptions” you would enter: “© Magmall Inc. Magazine subscriptions”. You can add a © to every individual page, and use your primary keyword-for that page–followed by the company name in the copyright)

Another trick is to add keyword text to your directories. Name your files/directories with keywords. Under your index page instead of index.html use magazine-subscriptions-index.html (remember to mix up your keywords, use your primary, 2ndary, and complimentary keywords throughout the page and directories) You can also add in keywords at the end of images, and links by simply adding the ALT tag at the end of an image, and a TITLE tag at the end of the link. Make sure to finish off the keyword in an alt tag with “image, logo, banner, or graphic” so it looks natural. Same with the title tag in the link. If the link is linking from index page to Newsweek magazine page, the TITLE of the link should consist of a keyword followed by the word “link”. This prevents your page from getting any spam reductions. (IE: www.magmall.com/newsweek-magazine-subscription.html title=”Newsweek magazine link.. Another way to feed your webpage keywords is by saving your images with keyword rich text. (IE: discount1.jpg) (cheap1.jpg) etcDon’t forget to add keywords by your category/navigational links up top. You don’t want your navigation links to be images (if they are your losing a great opportunity to add keywords in your anchor text). Make as many links on the site text links, so you can stuff keywords into the anchor text as much as possible

Next you’ll learn exactly how to find the right keywords to invest your valuable time on….

To see a model of the strategies being utilized view http://www.magazinepromotion.com The site ranks highly for Magazine Subscriptions, Cheap Magazine Subscriptions, and Discount Magazine Subscriptions. You can also see Newsweek Magazine for a more detailed model.

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3 Problems with Search Engine Optimization Tactics:

Let’s start with the main problem of Search Engine Optimization-nobody really knows what the search engines are looking for except the people responsible for the maintaining the algorithms. That’s right, you can pay hundreds of dollars for software, ebooks, or seminars to learn about SEO techniques, but the people selling you these products and services are only guessing at what they think the search engines will like.

The second problem with trying to optimize a site is that the search engine algorithms are constantly changing. What were good optimization tactics last year, last month, or last week, may have no bearing on what is looked for today by the search engines. In addition, all search engines, Google, Yahoo, MSN and others, use different algorithms.

The third problem you will come across when attempting to optimize your website is securing quality links. No site will stay highly ranked with any search engine if it doesn’t have a sufficient number of good backlinks. There are several strategies commonly used to obtain backlinks, but each has its own set of problems:

  1. Trade reciprocal links–but this can drain PR from your own site and it is very time consuming to look for relevant partners, email them, and

    maintain a linking relationship over time.

  2. Purchase links-costly and not too effective unless you keep the paid for links for a long period of time.
  3. Join linking partnership groups-the problem once again is that you will normally have to pay to join these groups. Also, the search engines have stated that they are against this type of linking strategy.

Articles, the Best Alternative to SEO Techniques:

So what can one do instead of attempting to optimize a site? The best answer is to write an article and submit it to the various article directories. Just one keyword-rich article, that is picked up and displayed on other sites, can immediately start to bring you important backlinks and improve your site’s ranking. As more and more directories and individual websites display your article, your backlinks will increase, as will your ranking. Over time, this process can take on a life of its own.

With an article you don’t have to worry about current algorithms, changing algorithms, linking strategies, or other SEO tactics. The “self-optimizing” benefits of articles will happen automatically once the article is published.

John Martin has been involved with the computer industry since the late 1970′s. He runs successful Internet businesses as well as authoring many computer/Internet related articles.

Deep Articles portal.

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What is PageRank and why is every website owner scrambling to get on it? Technically, PageRank is a link analysis algorithm used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of “measuring” its relative importance within the set. Long story short, PageRank is a probability distribution used to represent the likelihood that a person randomly clicking on links will arrive at any particular page. In the end, it’s just a number that becomes a basis for the Google search engine to put you on the higher positions in their search results.

According to a search engine optimization Orange County company, Crest Media Inc., although PageRank is just a number the search engine using it is your website’s lifeline to your probable visitors, so even if you think that the number isn’t important those people who won’t find you if you don’t get that number are. There are a lot of ways to get a higher PageRank. One is by getting considerable amount traffic to

your website and the other is for you to apply link building all over the World Wide Web, in other words you have to apply SEO.

Applying SEO to a website isn’t only for the benefit of the search engine but this is also to both you and your probable visitors. You see, when applying search engine optimization to a website, the changes doesn’t only come to your ranking but as to how you handle your source code and your content, you become more concise with your source code descriptions which helps you and the search engine while fixing the content makes your product stand out even more when a visitors lands on your page. This isn’t the only way to apply SEO, you can also build links all over the internet through link directories, blogs, articles and many other sites that will feature your URL and this can greatly boost your PageRank. If you really want to know on how this search engine optimization Orange County company applies SEO to improve their PageRank, then visit www.crestmediainc.com for more information on their work.

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