Unless you’ve been living in a cave somewhere, I’m sure you’ve heard by now, Overture now offers the Yahoo! Search Inclusion under its own branded name–Site Match.

According to the page info from Overture, submitting your site to individual search engines is expensive and time-consuming. But with Site Match you can reach millions of users by submitting your pages through one program that powers search results for top web portals such as Yahoo!, AltaVista, AlltheWeb and other sites.

Summary of Site Match Benefits (according to Overture):

  • More exposure for your site–reach more than 75% of active internet users

  • A simple, single point of submission to multiple web portals such as Yahoo!, AltaVista and AlltheWeb

  • Frequent refresh of your pages–every 48 hours

  • Daily reporting to track and optimize performance

  • Pricing–Hybrid of Inclusion and Pay-Per-Click

Site Match uses a hybrid of the old Inktomi paid inclusion program and the pay-per-click search listings. When you start a Site Match subscription, a non-refundable annual review fee is charged for setting up your account and for quality review of your pages. Once your pages are accepted into the program, a cost-per-click fee is charged for each lead driven to your site.

URL Submission (non-refundable annual fee, per domain)

First URL: $49

Next 2-10 URLs: $29 each

11th URL and beyond: $10 each

Cost-Per-Click Fee:

Tier 1 Categories: $.15




Computers & Software


Education & Career

Entertainment & Attractions

Jewelry & Watches

Music & Video




Sports & Outdoors

Toys & Baby Equipment

Tier 2 Categories: $.30



Financial Services

Flowers, Gifts & Registry

Health, Beauty & Personal Care

Home & Garden

Professional Services

Real Estate

Telecom & Web Services

Travel $.30

Okay, now that we’ve gotten the preliminaries out of the way, here’s the real deal on Yahoo!/Overture’s Site Match:

It’s a license to steal! It really is. Here’s why:

Site Match isn’t a true pay-per-click program, like Google’s Adwords or Overture’s own pay-per-click program.

What’s the difference? With Site Match, you don’t have any control over how much you pay for a particular keyword. I’ll

talk more about that later.

Site Match charges you $49 to “review” your URL, at which point you get included in the databases of several search engines, including the new Yahoo! search engine. By the way, paying the $49 annual fee doesn’t improve your page ranking one iota.

It’s also important to point out, this isn’t the same thing as Yahoo!’s Submit Express,where you have to pay $300 to have them review your site for possible inclusion in their directory, without any guarantee whatsoever.

With Site Match, you’re guaranteed that your URL will be included in their various databases, and will be spidered regularly. This is how it works: If your listing is shown for a particular query and someone clicks on it, you get charged an additional 15 or 30 cents–over and above the $49 annual fee! That’s one reason why I call Site Match a license to steal. Here’s another:

If your URL already happens to be in the search engine databases, you’re now paying money for clicks you would have previously gotten for free.

It’s really a bad deal, because for most sites, paying more than $.10 per click will end up costing you money.

If you’ve participated in a true pay-per-click program, you already know that there are many keywords, especially generic terms, that are worth little or nothing, so you’d never bid on them to begin with–or you’d bid very low.

But with Site Match that control is completely taken away from you because, the way the program is set up, you have to pay a minimum of $.15 to $.30 per click, no matter what.

Personally, I think you should avoid Site Match like the Bubonic Plague!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net

Visit his website at: http://www.lets-make-money.net


As part of your overall Internet marketing strategy, it is important to devote resources to search engine marketing. This component of your marketing mix has become increasingly critical due to the importance that search engines and directories play in how prospects access information. Search engines have the advantage of driving highly qualified traffic due to the self-selection process initiated by the searcher in choosing their search query.

Research shows that there are more than 8 hundred million people in the world have the habit to access Internet. 86% of them tend to locate information via search engines. In addition, research shows that most people will only look at 2 to 3 pages of search results, so your ranking among the results is becoming increasingly important.

When developing your search engine strategy you need to understand how search engines work, how they are different from directories, and how to maximize their effectiveness in making sure that your business gets as much exposure as your budget allows.

Search Engines populate their databases for search results through robotic software programs that crawl the web looking for content to index. This crawling requires that the software find text-based machine-readable content to index and categorize a site. The content accessed is from the meta tags (title, description, keywords, alt image tags), filenames and content on pages throughout your site. Spiders tend to look at the root directory, 1st level files and occasionally will spider your site to 2nd level content. To determine a site’s meta tags, right click your mouse

and select View Source.

If your site has not been developed with search engines in mind, you could have difficulty in having your content properly indexed. Search engines also determine relative rankings of results based on certain algorithms that include factors like link popularity, site traffic, site content, etc.

When search engines first evolved, they were based on a “free” business model, where conceptually all sites had an equal chance of being indexed and displayed in search results if their developers optimized with some basic steps. While the basic steps are still an important part of your search engine marketing strategy, they no longer are enough. This is due to the fact that many search engines (and dot bombs) found that it wasn’t just about capturing eyeballs, but was also about making money. This has led search engines to modify their business models to capitalize on all possible sources of revenue generated by their traffic and/or technology. Traffic was seen as a logical source for advertising revenues and technology was felt to be transferable for use at other sites requiring robust search engines. To date, most search engines have not elected to go towards a subscription-based model where searchers get charged for accessing information. These new business models require that site developers work even more closely with marketing strategists to ensure that the most effective business decisions are made.

Phillipe Wu is the marketing manager of a B2B manufacturers & suppliers marketplace, B2BChinaSources.com, listing with comprehensive trade and product information of China manufacturers and suppliers.


Building a search engine friendly site can seem like a daunting task, but there are some parts of search engine optimization process that are quite simple and quickly done. These seemingly simple tasks can make a big difference in the results you get in your efforts to attain top search engine positions. If you are in the process of building a new site take a look at the easily done optimization points explained below, and if you already have a site, you can use this list as a way to check your site.

1. Name your files properly. Just as it is important to put keywords in your metatags and in the copy of your site, it is also very helpful to have keywords in the names of the files. If have a website for the Electronic Widgets Company, your “About Us” page could have the file name “aboutus.html” but then you would not have any keywords in it. It would be better to have “electronic-widgets-aboutus.html” or “about-electronic-widgets.html”. If you make a sub-directory also make sure that its name incorporates an important keyword. Never make a file such as “page1.hml” or “page2.html”, you are throwing away an opportunity to place your keyword.

Some people carry this point to the nth degree and choose a long domain name with many keywords put together. I don’t think you need to do this, as these kinds of domain names are difficult to remember. However if you are building a secondary domain, one that is content-rich and designed to get traffic which is then directed to another site, you can opt for a keyword-rich domain name.

2. Put your keywords in hyperlinks. Another important place for keywords is in the hyperlinks which lead to other pages on your website. If you have a navigation bar at the top or the left that is made of gif or jpeg images, you can add a text navigation bar at the bottom of the page and make sure that your keywords are in these text links. So, instead of having a text link that says “resources” it could better be written as “electronic widget resources”. Similarly whenever you find a place within the written text of the page where you can highlight a keyword and link it to another part of the site, take this opportunity. You can even make a hyperlink that jumps to a bookmark on the same page.

3. Make sure you have your own domain name. It is more difficult to promote an interior portion of a site, than the main domain name. It only

costs from $8.00-15.00 to get a domain name, and your own webspace can be obtained for as little as $100 per year. So, if you already have a site, but want to start a completely different product line, start a new site with a new domain name rather than set up a subdirectory of an existing site, or , worse, use a free site.

4. Check to see that your are emphasizing the right keywords. While keyword research is a large task, and maybe doesn’t qualify as a little thing, it will not take you very long to visit this url (http://inventory.overture.com/d/searchinventory/suggestion ) and see if people are really searching for what you are talking about. Take a look, and modify your web copy to reflect the actual searches that people make for your products.

5. Use the alt tag for images. Here is another opportunity to place your keywords. Search engines cannot “see pictures” or graphic files. Whenever you have a graphic image you have the option of adding alt text. This alt text will be visible when surfers put their mouse over the images, but more importantly it will be visible to search engines. So instead of just having a photo of a widget, you can put a description with your important keywords. If you have a navigation bar with images, you can put descriptive text for each navigation item.

6. Make sure that you have a title tag for each page. This may seem like an obvious point, but have you ever reached a web page which had a title, visible in the blue strip at the top of the browser, that said “new page” or “untitled page”? In this case the person building the site forgot to put in the title tag. These kinds of pages are usually found on the inner pages of a web site, a place where many people, mistakenly, pay less attention. So check all of your pages, make sure that there is a title tag, and make sure that your keywords are in the title tag.

Taking advantage of these search engine optimization opportunities will not take you much time or cost you much money, but your gain in a better position in search engine results will be well worth your effort.

Copyright 2003

Donald Nelson is a web developer, editor, and social worker. He has beenworking on the Internet since 1995 and is the proprietor of A1-Optimization,http://www.a1-optimization.com, a firm providing search engine optimization,copywriting, reciprocal linking, and other web promotion services. Hepublishes a monthly ezine, A1-Web Promotion Tips, available athttp://www.a1-optimization.com/newsletter.html


Its a dream of every website owner that they get higher page rank in search engines without affecting their budget for promotional activities. The technique of link baiting could provide highly lucrative results. Link baiting is about making use of articles and anchor text titles on which the user clicks on to view the information, or get a free download, or provide any other attractive offer for your company.

Basically a link bait technique is itself simpler and can and offer various features like free downloading of eBooks, coupons for products/services, software or any other thing the visitor regards useful for them.

The main idea of it is to create good amount of enthusiasm and excitement through the means of blog, article or content in your website, helping in creating inbound links. Here the content is the bait and link can be considered as catch. One of the best and successful way for producing link bait is to write an appealing and catchy article about a popular news headline. You can submit this article to another websites and blogs to get more back links. The technique of link baiting can be used repeatedly in order to divert the incoming links to your website.

This method of writing quality articles on latest news is result oriented and have greater impact over the customers. If

the content is good and original you can get many quality links to your site. Moreover it has been seen that a website that has greater amount of content is likely to get higher page rankings.

You can also do dome mixing of free content taken from article directories, but it is always better to keep the percentage of original content higher than free one. Many sites have blog websites in Word Press that can even send pings to article and blog directories and also social networking sites.

Process of link baiting require regular steps to keep it going rather than posting it and forgetting it. Webmasters can give useful ideas about the steps for bringing forth the content to users’ attention, thus increasing the website traffic. It comprises of blogs, press release, article submission, forums and link building.

Link baiting according to search engine marketing is a strategy that can create huge number of links and site traffic. It is an important piece of content of a web page that is created with the purpose of collecting maximum number of links from different online sources.

Copyright © 2009

SPINX – Web Design Los Angeles Company offers services like Los Angeles web design , Website Design Pasadena, Web Design Glendale, Website Design Beverly Hills & also across the globe.


The higher the PR of your site the higher will be its search engine position. So the goal is to get lots of sites linking to your site. But quality is much more important than quantity. The higher the PR of the sites that link to yours the more they boost your sites PR.

When planning your effort, always remember than one link from a PR-6 or PR-7 site is worth indefinitely more than hundreds of links from PR-0 or PR-1 sites.

In addition, you should aim to include your link on pages with as few other links as possible. Pages with over 25 links have little value. Additional factors that go into the algorithm include the amount of different sites that point to yours (10 links from 10 different sites count much more than 10 links from the same site) and the inclusion of your keywords in the text of the links.

As a general rule of thumb, a one-way, high PageRank link will give your site a PR two points below that of the linking page. So a link from a PR-8 site should get your site a PR-6. However, at the lower end of the scale, I have seen a PR-5 turn a new PR-0 site into a PR-4.

The effects of having a high PageRank (PR)

Most industries, market niches and business sectors only have a PR5 or PR6 site as the top ranking result. The implication is that you can dominate a niche or local market on search engines without investing too much money or time. For example, you can buy keyword rich text links on networks of sites that have a PR of 8-9 for $ 500-2,000 a month. Doing this is likely to get you a PR of 6 or 7 right out the gate. The implication is that your site will appear as number one when users search Google for key phrases related to your market niche.

Where to start

Before starting to actually work on improving your PR, be sure to install the Google Toolbar on your browser. The Toolbar shows a value (on a log scale) of 0-10 for each website that corresponds to the underlying PR of that page. The average website with little or no marketing support is typically PR1 to PR3. Google is updating the PR level it displays in the Google Toolbar about once every three months so patience is required until you can see the results of any PR building campaign.

Since PR is all about links you’ll have to know who already links to you. You can either use the Google Toolbar by selecting “Backward Links” or type in Google “link:www.yourpage.com”

The easy ways

There are two easy ways to get a site with high PageRank:

Buy one – at any given time there are thousands of websites offered for sale on ebay and other sites with moderately high PR. You can buy one in an industry of your choosing and adapt it to your needs. When your site is new you will have a PR of 0. But that’s not a problem if you, or a close friend, own another site with a high PR. Lets say the other site has a PR5 website. If you link to your new site from all the pages of the high PR site, then the new site would automatically get at least a PR4. If you don’t own a high PR site and neither do your friends, don’t worry. There are other options.

Buy Links with High PageRank

You can easily buy PR buy renting text links from sites that have high PR. Links can be acquired through numerous intermediary sites such as Linkadage, Linkauctions or Text-Link-Ads. Typical rates for high PR links are:

PR5 text link: $7-20/mo.

PR6 text link: $25-$50/mo.

PR7 text link: $65-$100/mo.

PR8 text link: $100-200/mo.

PR9 text link: $ 700-1300/mo

But buying links is best if used as a short term strategy to support a campaign for several months. For long terms purposes, move away from the pay for high PR links and seek other methods such as high quality reciprocal link partners, directory listings or improved content. Directory Links

The most popular directories are Yahoo and DMOZ. But paying $ 299 a year for inclusion in Yahoo’s directory is usually not a wise investment since too many sites are listed in each page and the PR benefit you’ll receive is inadequate. Inclusion in the DMOZ is free and important but unfortunately most sites get rejected or ignored.

You should seek those directories that have a high PR on their homepage but more important also on the category that interests you. The PR your website will receive from inclusion on these directories is also a function of the number of other links on the page where your site’s link will appear. The fewer links, the higher the PR you will receive. So your top priorities are directories with high PR and few other links in the relevant category page. Visit Directoryarchives to find lists of niche directories to submit your link.

Some of the older directories have over time built up a PR6 or PR7. But the smaller and newer directories typically buy their PR through text links ads on more popular sites. In turn they typically charge a $ 25-40 registration fee. Some of these newer directories have smaller category structures which mean that you may buy a link that will deliver a PR4 or PR5 that may last many years for that one time fee.

Copy your Competitors

It’s quite easy to find out where your competitors get their links from. If you don’t know who your top competitors are, all you have to do is query Google for the main key phrases in your market and the result page will list your top competitors. Next, Visit the homepage of each competitor, and in the Page Info dropdown box of the Google Toolbar, select “Backward Links”. You will then see a list of pages

that link to the page you are visiting. It won’t list every page, but will list all the ones worth getting a link from. Write down the URLs linking to each competitor and continue until you have some one hundred URLs from about 10 competitors. Than, send a personalized email to the owner or webmaster of each of these sites requesting a link or a reciprocal link.

Link exchanges

A common practice to increase PR is to exchange links with other sites, a practice also known as reciprocal linking. You can start by looking in a directory such as About.com or DMOZ for reputable sites with a topic somehow related to yours. If at all possible, your partner’s link page must be accessible from their homepage, have a decent PR and not contain too many outbound links. Open each URL to learn a little bit about each site and find a contact email and than send a personalized email asking for a reciprocal link.

In addition you should set up a links page that is easily accessible on your site to offer reciprocal linking opportunity.

You should note however that link exchanges and reciprocal linking are slowly becoming a thing of the past as this technique has been abused, and search engines have increased their capabilities to detect it. There is strong evidence that search engines give more weight to one-way links (such as links from directories or from articles).

Writing articles

This is a great way to get links from important pages with high PR and it is successfully used by many top marketers. Basically, you write articles related to your field, and allow others to publish them for free in websites and newsletters. At the end of your article, you include a resource box (a small bio) with a link to your website. The link should include the full URL spelled out (http:// …) since some sites copy just the text and delete the links. Now you’ll have to publicize your articles by finding sites that post articles. Type your main keywords + “articles” in Google to find potential sites. Before spending the time to send your articles check each site to verify it has a PR of at least 4.

As your articles get published, your links will spread like wildfire and your PR will increase. The bonus is that many of the sites that publish articles are respectable portals or news sites and such sites are likely to have a high PR.

Getting Links without Even Asking

My favorite way to get links (but the most time-consuming) is to simply have the best site on the Internet in any specific niche. Even if you think there is nothing unique about your website try to find a small niche where you can specialize. Interestingly enough, if your site is focused around a theme and is well written, providing tons of useful information and is constantly updated, you often won’t have to seek out links at all. Other sites will simply link to yours. The better your content, the more one-way links and reciprocal link offer you will get over time.

Guest Book Signings

Another linking strategy is guestbook signings, as most community-based sites allow free signature links in forum posts. So participating in popular forums related to your industry is likely to increase your PR. You can search the web the old fashioned way. Find a guestbook, drop a note with your URL or signature and move on, or you can pay a guestbook signing service a few dollars to auto-sign your name and site URL in several thousand guestbooks.

Keep in mind, that this technique is questionable since there is a dispute among search engine optimization specialists if this technique is effective or not. It is speculated that search engines may apply filters to prevent guestbook links from increasing PR.

Get a Blog

Blogs are the newest hot trend on the Internet and are also valuable as an online marketing tool. They make it simple for the average joe to write online and even add content to their site on a daily basis with just a few clicks of the mouse. This dramatically changes the way information is shared and distributed. With blogs anyone can easily become a source of valuable information. The search engine companies recognize this and make it a point to spider the blog networks on a regular basis.

There are in fact several blog programs available that you can either load into your own domain with ease or that you can use from a third-party, remotely-hosted server. One popular service is Blogger.com by Google. Adding a blog by Blogger to your new website will ensure it gets spidered within days.

There are actually a few ways to get one-way inbound links with blogs. The first way is simply to host a blog on your website and update it frequently. People tend to link to blogs because they provide content that is constantly being updated. The second way is to submit it to blog directories. Just like website directories, there are tons of blog directories you can submit to for free. Just do a search on Google for “blog directory” and you will find them. The third way of getting inbound links with a blog is to host it somewhere other than on your website. Then, provide a link from your blog to your website. After you have done that, you can submit your blog to directories for the extra page rank and added exposure.

This article is published by Dave Gilis of PromoteTOP Web Marketing. PromoteTOP is a leading provider of website marketing services, including guaranteed search engine placement. The company offers industry-specific marketing plans that cater to websites in the travel, tourism, hospitality, real estate, financial services, legal, medical, gaming, health & pharmaceutical industries.

The PromoteTOP Website (http://www.promotetop.com) provides a valuable collection of free Internet marketing tools, articles and resources.

You can freely reprint this article with this resource box included.


Your favorite thing about having a blog may soon be this – they naturally attract search engine traffic. Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to the other main pages. They also have the inherent potential to be well-linked.

Blog and search engine optimization tip 1: Lucrative Keyword Choices

You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”. Whatever you call them, here’s the most important thing: They may not get you the most traffic, but they often bring the most profit.

High Traffic Equals High Sales? Maybe NotYou may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of the most profitable sites in the world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.

Length of Query is a Factor

A recent article in Information Week stated that the highest conversion rates from search engine traffic comes from people who do four word queries. The great thing about your blog is that it can get so well-indexed that you have the potential to show up for any number of four word phrases that are relevant to your industry.

Target Your Blog

It isn’t just the four word phrases that get converting traffic – there are two and three word phrases that can bring you traffic and sales. Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.

Blog and search engine optimization

tip 2: Keyword PlacementYour blog can be set up to repeat the keywords that you want to target just enough times to establish a theme. You can take full advantage of this in your post titles, your category names, the pages URL names, or even a combination of Technorati tags and the text of your permanent links that appear after each post.

Blog and search engine optimization tip 3: Timely Posting

Instead of pinging at 15 minute intervals when your site hasn’t been updated, or even pinging after every single post, you can actually get better results if you update or ping just once during one of three sweet spots in the day. Here’s one that you can use today.

Keep Track of Your Stats

Check your web site statistics.if you’re getting spidered every two weeks or even monthly, you can increase your number of spider visits by blogging on the anniversary of the period that the spider comes to your site. It takes a bit of monitoring, but you can often predict when the date of your last spider visit was. An even faster way is to ping at a time when the spider is reading a page that carries your update.

Blog and search engine optimization tip 4: Get Linked

Turn on your site feed(s) and use them to promote your blog. Robin Good’s guide can get you some great one way links.If you sparingly include the lucrative keyword you selected in tip two in your title and description, all those link backs will contain the keyword term you most want attention for, which is often noted by the spiders as they follow the link through to your site.

Once there, if you use these and other tips to skew your blog a little more to the search-engine-friendly side, the synergistic effect is better, more profitable traffic. Frequent blog updates is more important for better search engine optimization.

I have been helping people for best earch engine tips, started a blog visit here: Make money blogging online you can Cheap laptops reviews at Cheap & Discount laptop computer review.


A Search Engine Optimization Company can be an invaluableasset in your Internet marketing campaign. They specializein knowing how to raise your search engine positions,monitoring those positions on the regular basis, andadjusting their strategies to account for undesirableresults in any given month. Since this takes a lot of time,effort, and specialized knowledge, it can be in your bestinterest to go to an outside source rather than try tomaintain high search engine positions on your own.

However, like every business, there are good companies andthere are lemons. Knowing the right questions to ask andthe criteria to look for will help you in choosing anaffordable, effective search engine optimization company.

When looking at different companies, begin by consideringthe approach they employ to raise your search enginepositions. Steer clear of companies that use cloaked,doorway, or bridge pages to raise your positions. Thesetechniques violate most search engine policy, and in theworst case scenario, will only get your website severelypenalized, if not removed entirely from a search engine’sindex.

A cloaked page is a page that is created which is invisibleto the regular visitor to your website. The cloaked page iscoded to detect a search engine spider and divert them tothis special page, which is set-up to artificially boostyour search engine position. Doorway or bridge pagesutilize the same concept, but often reside on an entirelydifferent server. Google, one of the largest and mostimportant search engine on the Internet, will remove yourwebsite from their index if they detect you have cloakedpages. Never, never employ any company that uses thistechnique!

Another important element is to get a guarantee that thecompany you hire will not work with your competitors whilethey are working for you. Obviously, this would seriouslycompromise the effectiveness of the search engineoptimization campaign. Be aware that some companies willuse the success they achieve for your website to sell theirservices to your competitors. So get your guarantee inwriting, and make sure it is legally binding.

Of course, one of the most important factors you want tocheck out is the company’s track record of results.However, don’t take the company’s word for it. They willundoubtedly be slanting their results in order to selltheir services to you. To go beyond their simple statementof success, ask them a few pertinent questions, and verifytheir answers.

Ask them which engines they have achieved the best resultson. The ones that are important are the most popularengines, and these are the ones you want to see goodresults on. Since the popularity of search engines canchange with the landscape of the overall Internet, checkout the Nielsen Netratings page at Search Engine Watch. Youcan access this athttp://www.searchenginewatch.com/article.php/2156451.

Next, find out what keywords and phrases they are claiminggreat results with. It’s easy to get high rankings withunpopular words. For instance, the keyword “cat leashes”will get high popularity ranking because no one else wouldthink of using it. What you are looking for is good resultsusing popular keywords. Check out the software Wordtracker,available at www.wordtracker.com. You can order a freetrial, or a subscription ranging from 1 day to 1 year. Thissoftware rates the popularity of keywords and phrases basedon actual search engine use.

Next, look for good results over an entire site that thecompany claims to have successfully worked for. You want tosee a wide range of positions over a number of differentsearch engines using different keywords or phrases for theentire site. Request a report for any client the companyclaims to have done well for. This report should show goodpositions on a number of the most popular search enginesfor a variety of different, popular keywords and phrases.

When you are checking out search engine optimizationcompanies, make sure they have actually done the work theyare claiming to have done. Some companies will use othercompany’s results in order to get you to sign on with them.If you are in doubt, call the company they are showing youresults for, and ask for the name of their search engineoptimization company.

It’s important to keep in mind that a successful searchengine optimization campaign will

result in maximumexposure across a wide range of popular search enginesusing a variety of keywords and phrases. This is theformula for a successful campaign, and you should keep italways in the forefront of your marketing strategy.

Ask the search engine optimization company you areconsidering for a report that shows you rankings across anumber of popular search engines for a period of at leastsix months. Remember: search engine marketing is a processthat is continual, and you need a company that not onlyunderstands this, but keeps constant tabs on your searchengine positions. That company must also be able to adjustits strategy in the event that search engine rankings drop.

Since search engine marketing is an on-going process, yourpositions must be constantly monitored. If you want yoursearch engine optimization company to do this for you,request a sample of a monthly report. It is essential thatthis report should show rankings for the most popularsearch engines. Don’t be impressed by a report that onlyshows great results for a limited number of small searchengines. These are fairly easy results to acquire. Alsoconfirm that the popular search engine results they areshowing you are indeed the popular search enginescurrently.

Be sure the sample report the company shows you is in aformat that you can easily understand. For example, itcould be in the form of a chart that covers a period of atleast six months and presents data such as the top 50positions broken down on a monthly basis or the top 5 pageseach month. Then, ascertain that the company you areconsidering actually monitors these positions or pagesevery month, and that the sample report they show youincludes findings and recommendations for the specificsite. This insures that the company will actively monitorand make adjustments to their strategy on a continual basisrather than simply gather statistics on your positions. Youneed a company that is actively participant in your searchengine marketing campaign, not just an informationgatherer.

Obviously, your finances have to figure into your choice ofcompany, but bear in mind that a search engine optimizationcompany is crucial the success of your marketing campaign.It is not just a casual accessory. If you cannot afford acompany that will do a thorough and reliable job for yourwebsite, you might consider waiting until you do have thefinances in place.

If you have to find a company and can’t wait for yourfinances to catch up, you may be able to find an affordablecompany that will also be able to supply quality, reliablework, such as a fairly new company. Just remember thatthere are risks involved with using a company without aproven track record – and that risk is your money! Don’ttake that leap unless the company can supply you with aleast a few references.

References are the most reliable indicator of a goodcompany. Don’t use a company that won’t show yourreferences because of any reason, confidentiality included.Remember – even doctors will provide references! The firmyou choose should provide you with a minimum of tworeferences, one that is from the past, and one that iscurrent.

When you contact these references, be prepared to askprecise, specific questions so that neither of your time iswasted. Ask them what their experience was like with thecompany, such as their availability to answer questions anddeal with problems and their ability to meet deadlines. Askthe reference to rate the overall performance of thecompany.

Find out if the company requested that the reference makesignificant changes to their web pages that affected thevisitors coming to their site. You are looking for a searchengine optimization company that can balance the needs ofboth search engines and site visitors without compromisingeither.

The most essential question to ask is whether the work ofthe search engine optimization company resulted in higherprofits for the reference. Without profits, it doesn’tmatter whether your positions are at the top of the list ornot.

Zaak O’Conan discovers and presents informationon to enhance your site, newsletter, marketing and otherInternet related topics. You’ll find his other articles that expand your horizons at http://WebWorkersWeekly.com


Everyone knows that if your website has a high Google Pagerank, you have all chances to reach good search engine positions, to get serious partners, or simply get more money selling text links.

But how to get a high Pagerank? (Let’s clarify: saying ‘high Pagerank’, we mean at least PR6)

Of course there are many different ways. You may start exchanging links with PR1-2 websites, then with PR2-3, then with PR3-4 etc… and after a year of this madness you’ll probably get a result. But till that time, your mailbox will burst from tons of “link exchange proposals” and your website will look more like a free-for-all directory. Or you may start writing articles adding your website URL in the bottom, but not everyone can do this, and it’ll also require many months of efforts.

But here’s the better way!

There are many websites with strong search engine positions and high Pagerank, where you can buy text links for a certain fee. Depending on the strength of a website and the value of its links, it may cost from $10 to $3000 (and more) for a ROS (run-of-site) text link. Everything will depend on your budget and goals. If your goal is PR6 – it may cost for example $200 per month to reach it. Yes, it’s not cheap, but it’s only the first step…

So, you go ahead

and buy the link(s); and after the next Pagerank update (generally once a month), you get your fair PR6 (let’s suppose that it takes 1 month and $200).

During the second month you need to hurry up, and to organize several link exchange campaigns with other PR6 (or even PR7) websites. Remember: you’re not a newbie any more – you’re “PR6 website”.

3-5 campaigns should be enough. This month will also cost you $200… BUT… after the end of the month, when you have several working link exchange campaigns, you simply stop buying text links and wait for the next update.

If you made everything correctly, you will not loose your Pagerank (maybe even increase it).

So here’s the simple way to reach PR6 for quite reasonable price. Or course $400 may be a big amount for a young webmaster or a newbie. But it’ll save you from many months of exhausting work, from headaches; and it’ll save your time. Finally, you’ll also be able to sell your own text links in order to return your investments.

Good luck.

About The Author

Olga Rose – webmaster of Dedicated Hosting Directory (http://www.DedicatedHostingDirectory.com).

The website offers you full information about dedicated hosting, plus the review of top dedicated servers.

This article may be reprinted or published without the authors consent as long as the “Author” section and weblinks are kept intact.


Preparation and time invested in formulating your ideas into a formal website development brief or plan will save you time and money in the long run.

Many companies, both large and small, approach our Leeds web designers to design and develop their new company website. However it’s clear from the outset after talking too many of theses companies, that little or no preparation has been undertaken before they’ve picked up the phone to an agency such as us.

This is a real shame for everyone concerned, let me explain why.

The development of website for any organization is generally a significant investment of time and money for them. Depending upon the objectives of the website required its performance can significantly influence the financial performance of a business or at the very least can effect the ‘perception’ of a business to its customers and prospects online.

So, realizing how important a website can be a company, we find it very surprising how little time and effort some businesses put into the planning of their website before they approach an agency to develop it for them. After all, you wouldn’t spend a large amount of money in purchasing some new production machinery/vehicles/IT equipment etc without first sitting down and planning what and why you want it for and how much money you can allocate to it, would you? (We hope you wouldn’t anyway).

To do otherwise could result in wasted money and time for your organization.

It’s the same for a website and can be summarized in the motto “Fail to prepare, prepare to fail” which has been proven to ring true many a time where little preparation has been made into an important and complex project.

Ultimately the lack of planning results in a project

that takes longer than anticipated and costs more than initially budgeted for.

Write a Brief for your Website Project

So before any company picks up the phone to an agency to discuss the development of their new website, it makes sense to do some homework first and prepare a Website Development Briefing document which contains their thoughts and requirements for their new website.

The article posted on this website, offers some useful guidance.

Furthermore, the writing of a comprehensive website development briefing document will enable the agencies that are approached for costing purposes; to work on a ‘level playing field’ and in effect, offer a quotation that can be accurately compared to one from another agency by the client on a ‘like for like’ basis (lots of buzzwords in that sentence huh?).

Different agencies may approach the same project in different ways, but at least a briefing document offers all the agencies the same information which then in turn allows you to make a more informed choice on which agency to choose for the development of your new site.

You can download an example Website Design Leeds and Development Brief (PD F format) which you may find helpful when writing you own company’s website development briefing document, by following this link. (Opens in a new browser window).

The company is fictitious, but is based upon a real project example for a real company.

Keyclicks is a Complete Creative Package, Design Print, Web and Promotion agency Based near Leeds, West Yorkshire in the UK: we are a team of highly experienced web development, marketing and graphic design professionals that offer creative and innovative design and marketing solutions for both print and web. Leeds Web Design Firm, Leeds Web Development, Leeds marketing Agency.


As the search engines continue to improve, your SEO needs to as well. A ranking tumble for your website can be devastating. You need to recover as soon as possible – it’s not the easiest task in the world, but it’s not as hard as you’d think. The most important thing to keep in mind is that you cannot panic. You have to keep working on your SEO projects and you need to remember that listings and rankings come and go spiratically at times but that search engines won’t let you down if your site is useful.

The experts’ advice to websites that have lost their ranking is usually to start over, following current and good SEO information. Look over your entire site and insure that you haven’t done something that would have caused this sudden change in listings and rankings. Normally if you haven’t done anything wrong, your links will slowly begin to reappear again especially if

you have a nice sized linking network that is listed well.

One step that you can take is to narrow your site’s focus and work hard on one or two keywords. It doesn’t seem like a lot, but it’s sufficient. Make sure each page of your site includes good enough navigation that someone can get anywhere from anywhere else, and make sure you do this with plain ‘a href’ links, not fancy JavaScript.

If you are using frames, now is a good time to dump them. You can replace them with scrollable

About The Author:

Lawrence Andrews is an ePublisher, software developer, consultant, and author of numerous books. Visit his Private Label Content and Software site at http://www.lmamedia.com for more information about SEO and PRL.

You may use this article freely on your website as long as this resource box is included, a link point back to my site, and this article remains unchanged! Copyright 2005 Lawrence Andrews

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