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It seems I now do this rant every single year when traffic statistics are discussed in web industry news. Last week I posted to my Reality SEO blog that referred traffic numbers are the only statistic that webmasters should be concerned about when looking at their search engine rank. I wrote about this last year after ComScore Media Metrics statistics were relased discussing Search Engine Queries generated by each search property.http://searchengineoptimism.com/Google_refers_70_percent.html

In that article, I suggested to Microsoft as they developed their own search technology that MSN search might consider resisting the urge to keep searchers on their site by plastering both PPC and “Sponsored Sites” above and below search results. Google displays two “Sponsored Links” above organic results and none below, along with Adwords ads along the right column.

Well now that MSN search has made its official debut, we can see that they put three “Sponsored Sites” links both above AND below their organic search results, along with those Overture (Soon to be Yahoo Branded) PPC ads along the right side of the page. Not bad visually, but it appears to be keeping visitors on the MSN search site because they simply are NOT clicking through to highly ranked sites according to closely watched traffic statistics of several sites I monitor for clients.

I’ve been pouring over web stats for a half dozen clients looking for traffic from MSN and it is missing in action. Even though these sites rank well for targeted terms for my clients – MSN is not delivering the traffic at all.

This has always been an issue for SEO’s and their clients and we are puzzling this one over, looking for results from those top rankings at both Yahoo and MSN as they seem to retain the searchers no matter how well we rank the sites!

Yahoo has dropped dramatically, with referred traffic that used to amount to over 5% of the visitors to client sites, it has dropped as low as 1.5% of total referred traffic from search engines. After a recent increase in referred traffic from Yahoo search, we were hopeful it would stay high, but it wasn’t to be. Rankings have not declined – Read That Again – Rankings have not declined, just the referred traffic!

Google has gone up in referrals from foreign countries, including foreign language sites. We used to see tiny amounts of traffic trickle in from non-English language countries, but Google country sites for Netherlands, Germany, Italy, France, Spain, Mexico and a dozen other language specific Googles have combined to send more non-English referred traffic than the total coming from (English) Yahoo Search!

The search world is getting very odd when great rankings at Yahoo and

MSN don’t equal referred traffic. This has always been the case to a degree, but is getting extreme and very disturbing. Google has always sent more traffic, with as much as 85% of referred search traffic coming from English Speaking Google variants in US, Canada, India, New Zealand, Australia, and UK sending more traffic than both the US Yahoo and MSN.

What is the value of top rankings in MSN and Yahoo if those top positions don’t bring traffic?

Zippo, NONE are coming from MSN Search even though we are better ranked in several important search phrases for client sites at MSN than at Google! This is serious and it’s a problem that we must resolve. “Searches performed” statistics, like those exhaustively researched by Bill Platt in a recent articleare absolutely meaningless if searchers don’t click through to top ranking sites! What does this mean?http://realityseo.com/2005/03/day-internet-search-engines-stopped.html

Even though I write a similar article each year, discuss this topic on large discussion lists and mention it regularly in my Reality SEO blog, I have yet to get honest answers from search engine representatives at Yahoo or MSN. I did get a couple of Yahoo Search managers to admit that more visitors stay on the Yahoo site and continue to either PPC ads or to other Yahoo links because “There is more of value to the searcher at Yahoo.” What is of more value to a searcher than relevant search results?

I gave those Yahoo’s access to my traffic statistics and those of clients so they could see that nearly 70% of my traffic and that of clients was coming from Google – EVEN WHEN THOSE SAME SITES RANKED HIGHLY IN SEARCHES AT YAHOO! No comment and no explanations as to why, when they generate huge numbers of search queries, that far fewer visitors click through from Yahoo search results than do from Google search results.

One must assume that someone searching for something visits at least a few of the sites that appear in the list of search results, no? They sure do visit from Google in significant numbers – consistently. But both Yahoo and MSN Search are failing to send referred search traffic to sites ranked highly in their search results. Why?

I highly recommend that all webmasters with access to statistics fortheir own site look seriously at your traffic referred by Yahoo & MSNfor search phrases you rank well on. Do YOU have traffic referred byYahoo or MSN Search for your high ranking search phrases. Why not?

Mike Banks Valentine operates http://WebSite101.comhttp://RealitySEO.com Ethical Search Engine Optimizationhttp://www.seoptimism.com/SEO_Contact.htmPress Release Optimization & Distribution OnlineIf you’ve got news you can rank top for your search phrases

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One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.

For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your Web site. Not only that, but the service also tells you how competitive your keywords are (or how many other competing Web pages have been optimized with those keywords in mind) plus how many people have actually searched for those keywords in the past within the last 60 days on the major search engines.

Wordtracker can be used for even more powerful things than just “researching keywords.” I’ll be revealing much more in the future about the impact of researching “visitor behavior” vs. keywords

QUESTION:

What is one of the more common mistakes made by new SEO students who are just learning how to research keywords?

ANSWER:

One common error that some people make (both new and experienced) when researching keywords, is they tend to have a lot of preconceived keyword phrases in their minds. While this may not seem like a bad idea, the fact is that people sometimes spend hours, days, and even weeks researching hundreds of keywords only to be disappointed in the end when many of the keywords they’ve chosen, turn out to not have any real pulling power to attract the right traffic. There are many keywords which are just too competitive or worse, some words are not even being searched for. For success you want a keyword phrase that is at least being used by your target audience and ideally, it’ll be a phrase with low competition.

Wordtracker has tremendous ability to deliver up extraordinary niche keyword phrases which are in high use by a given target audience and sometimes even with zero competition. I’ll be sharing much more about exactly how you can tap into these ideal phrases and how you can do it nearly instantly without spending hours or weeks of research.

QUESTION:

What do you mean by the term researching the target audience’s “behavior?” Is that not what Web analytics software like Webtrends does?

ANSWER:

No, Web analysis software generally tells you about the behavior of visitors within your Web site after they have found you. I am talking about the importance of researching your ideal target audiences behavior long before they ever find your Web site. Wordtracker has tremendous potential to reveal clues as to what your target audience *really* wants or what they might be looking for.

QUESTION:

I have searched Wordtracker’s report of “most searched for phrases” but I can only find one appropriate keyword phrase? I want more. How do I get more good phrases?

ANSWER:

Here are just a few quick tips:

1. Take the one phrase or keyword you found and enter it into “Comprehensive Research” and click Proceed. That should bring out a variety of phrases that are related to the same subject. (I’ll be sharing much more on this in the future)

2. Apply a little more lateral thinking about who your target audience is and research a little more about how they may be searching. Thinking “outside the box” mixed with Wordtracker’s comprehensive search can be powerful.

3. If you can’t find enough gold in the top 1000 “most searched for” phrases you are not thinking laterally enough. It is there, we just need practice learning how to tap into it. But for the sake of argument, if you could not find ANY keywords within the top 1000, did you know that you can actually purchase a killer list of the top 20,000 keywords or the top 100,000 keywords.

QUESTION:

I have done

well with my keyword research and Wordtracker has helped me to build some great high performance strategies. However, I want to add more great ideas for content (and sell even more product), but I feel like I have really hit a dead end? I think I’ve already chosen the best keywords.

ANSWER:

If at any time you feel that you’ve hit a dead end, then it’s time to stop thinking about your product or service and start using Wordtracker’s powerful database to help reveal a new strategy which you could employ. Your focus must be on your target audience’s “behavior.” Stop thinking in terms of how bad you want to sell the product and start examining how people might be searching for the product. Often you will discover that there can be “multiple target audiences” perfect for your product. You just have not realized it before. I’ll guarantee there are many, many, more powerful niche phrases in Wordtracker’s database of over 380,000,000 million queries within the last 60 days. To many Webmasters, those powerful killer phrases remain hidden and elusive.

QUESTION:

Wordtracker has a feature to help me identify the most common spelling errors. How many misspelled words should I include in my keyword Metatag?

ANSWER:

The best thing here, is not to go wild with misspelled words. The keyword Meta Tag has always been a great place to include 2 or 3 misspelled words. As you may know, the keyword Meta tag is not even that influential anymore, but a couple of researched misspells will not hurt things.

TIP: A much more powerful use for an important keyword that you identifyas commonly misspelled, is to try using it in your Google Adwords campaign, if you are running one.

QUESTION: Sometimes I just want to check the validity of one keyword phrase without looking at hundreds of other suggestions returned in Wordtracker’s results. Is there any way to do this easily?

ANSWER:

Sure. On the main menu under Item 5. Multiple search, choose the second option down called Exact/Precise Search. Using this option will return details on just the specific keyword phrase you are looking for.

QUESTION:

I would like to know how Wordtracker is for accuracy?

ANSWER:

Wordtracker uses results which are extracted from the Meta search engines so they are actually very pure. In other words, these are numbers which are not skewed by the use of automated querying software.

QUESTION:

Which of the major search engines are best to focus on when doing research. I am assuming it is best to spend time studying Google.

ANSWER:

I guess it depends on which type of research you are doing. Certainly one of the best search engines to explore for keyword research is MSN. This is not only because a lot of folks are shopping on MSN but because MSN can still be influenced fairly quickly. (Secondary results are coming from Inktomi and for longer 3 or 4 word phrases and you can get real quick exposure by optimizing for results researched in MSN if you use paid inclusion.

On the other hand, if you are researching human behavior more than just keywords, I would stay focused on Google simply because you can discover great opportunities in Wordtracker for “behaviorally related” phrases. Let’s face it, most folks (including your target audience) are searching on Google right now so it’s still one of the “most revealing” places to help you understand what people are doing online.

About The Author

John Alexander is the Co-Director of Training of Search Engine Workshops http://www.searchengineworkshops.com with Robin Nobles. Together, they teach 2-day beginner, 3-day advanced, and 5-day all-inclusive “hands on” search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and he’s a member of Wordtracker’s official question support team.

john@searchengineworkshops.com

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By now, you know that to rank well in the Search Engines,you need to have the keyword in your URL’s directory nameand filename, if not in the domain name as well.

So, if you want to target a keyword, say, ‘Woolen Socks’, thebest way to do it is (a) to have a domain name that containsthe word ‘woolen socks’ in it (like: BuyWoolenSocks.com),(b) place the information page in the ‘woolen-socks’ directory and (c) write the filename as ‘woolen-socks.html’. So the URL should look like:

http://www.BuyWoolenSocks.com/Woolen-Socks/Woolen-Socks.html

This definitely gives you much better chance to rank well in search engines with the keyword ‘Woolen Socks’. There are other aspects too which help you to rank well, but insertingthe keywords in domain name, directory and file name definitely give you a boost.

It’s not always possible to have a separate domain name for each and every product. But, you can easily change the directory name and filename to match with your keywords.

But you are afraid to change the alrealy popular URLs for threereasons: (a) you have to manually insert the redirect code in every page, (b) a standard 404 page may lead visitors nowhere or disinterest them and (c) annoying search engines with the constant 404 error page codes so much so that they might ban the site.

But there is no need to worry. Internet has enough provisions to meet every technical need. The only thing you have to know where to look. You can change the filenames without disturbing anything by simply changing one single file.

USE 301 REDIRECT

A 301 redirect is the most efficient and spider/visitor friendly strategy around for web sites that are hosted on servers running Apache (check with your hosting service if you aren’t sure). It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you HAVE to change file names or move pages around, it’s the safest

option.

A 301 code inteprets ‘moved permanently’.

HOW TO DO IT?

Locate a file named .htaccess in your public_html folder (home page folder). If it’s not there, just open Notepad (or any text editor: which saves files in .txt mode) and write the following line for eachfilename change:

redirect 301 /OldFolder/OldFilename.html http://www.you.com/NewFolder/NewFilename.html

Obviously you need to replace ‘OldFolder’, ‘OldFilename.html’, ‘NewFolder’, ‘NewFilename’ with your own old and new filenames.

For example: if you had a page whose URL is:http://www.YourDomain.com/wp-01.htmland the new page’s URL is:http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.htmlwrite the following code in your .htaccess file:

redirect 301 /wp-01.html http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.html

If you had a page whose URL is:http://www.YourDomain.com/wp/wp-01.htmland the new page’s URL is:http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.htmljust write the following code in your .htaccess file:

redirect 301 /wp/wp-01.html http://www.YourDomain.com/Woolen-Socks/Woolen-Socks.html

The line is written like this:’redirect 301′ + ‘one spacebar space’ + ‘old file directory/filename’ + ‘one spacebar space’ + ‘new file URL’ + ‘[Enter]‘

You can write as many lines as you wish!

If you already have .htaccess file in your folder, write these linesAFTER all other codes already existed there.

Save the file. Check that the filename has not become:.htaccess.txt. If it’s so, rename the file to .htaccess and upload it to your public_html directory.

Now, open your browser (Aren’t you using FireFox? Oh boy, you’re missing a lot!!) and browse to your old filename. You got redirected to the new page location!!

Voila!!

Search engines read your old filenames as 301 code and not a 404. Eventually they should drop the old filenames and index new ones.

Your visitors seamlessly visit your new page following the old filename.

You save lots of time if you have really huge files to change.

Great. Isn’t it?

Subhendu Sen is the owner and webmaster of http://www.IndHosts.Net/hosting.html — A Low-Cost Web Hosting Service Provider with Apache Server — and is in thebusiness of web hosting since 1998. He also owns other sites of interest : http://www.TheWebContent.com — An Article Directory and http://www.PopAccount.com — AFree Email Address directory.

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Note: In order to preserve the proper format for the HTML code snippet in this article, copy and paste the article into Notepad, then copy and paste it from Notepad into your HTML web page.

—————————–

Do you have regularly updating content that you would like to make available to other websites? Perhaps a computer tip of the day, a daily recipe, or even a daily cartoon?

Do you want to give your website more exposure, boost sales, enhance your search engine rankings, or grow your newsletter subscriber list?

A fast and easy way to accomplish all of these goals is by using content syndication. Content syndication is the simple process of making a block of content (which usually changes on a regular basis) available for other webmasters to use on their websites.

Sound complicated? Well, it isn’t!

There are several ways to syndicate your content, but the easiest way by far is to use a simple IFRAME (Inline Frame). Here is the HTML code for creating your own content syndication IFRAME:

<iframe alt="How To Syndicate Your Content" src="http://www.yoursite.com/content.html"width="150" height="300" frameborder="1"scrolling="no"></iframe><br /> <br /> Content courtesy of<a href="http://www.yoursite.com">http://www.yoursite.com</a>

To display your content on his/her web page, all the other webmaster has to do is copy and paste this code into his/her web page in the place where he/she wants your content to be displayed.

Instructions:

1 – Replace http://www.yoursite.com/content.html with the URL of the page on your website that you wish to syndicate. Make sure this page contains only the content itself along with any related HTML code such as bolding, colors, etc. Do not include headers, footers, navigation, etc.

2 – The width and height attributes set the size of the IFRAME in pixels. In the example above, the content would fit in the left-hand navigation column of most websites.

You can change these attributes to any size you

wish, but keep in mind that the IFRAME must be large enough to accommodate your content. Also keep in mind that the smaller your syndicated content, the easier it will be to find webmasters who are willing to use it.

3 – The frameborder setting determines whether your content will be displayed inside a box. The default setting is yes (1). If you change this setting to 0, there will be no border, hence no box.

4 – Setting the scrolling attribute to “yes” will add scrollbars to the IFRAME. This is useful if you wish to syndicate a long article while keeping the IFRAME small.

5 – Change the URL in “Content courtesy of http://www.yoursite.com” to your website’s URL. This way visitors can click to visit your website if they found your content useful.

I recommend making this line mandatory as a condition for using your content. It will generate targeted traffic to your website and provide a valuable backlink for search engine ranking purposes.

6 – Important: Copy and paste the code above into NotePad, then into your HTML editor. This helps ensure proper formatting in your web page.

7 – Let other webmasters know you have content available for them to place on their websites. You can place a link on your site that says: “Syndicate our content!” or “Like this content? Place it on your website!”

You can also submit your content to the many “free content” websites that are found on the web. Just do a Google search for “free content”.

That’s all there is to syndicating your content on other websites! Have fun!

About The Author

Rick Rouse is the author of the popular Webmaster SEO Toolkit, a free step-by step guide to getting a top-10 ranking in Google, available at http://www.rlrouse.com/SEO.html

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The corporate fundamentals are par excellence! The product is unsurpassable and the website is a web designer’s dream in creativity and design – but there is a vacuum – of potential online customers! – The website lacks the basic ingredient of success – Search Engine Visibility! – which is what search engine optimization is all about.

Increasing the search engine visibility is vital to any online business. To illustrate Google alone gets as many as 250 million searches a day – visualize the magnitude of the potential market out there if one were to get the all important visibility factor right!

Search engine visibility is not merely about obtaining top positions in search results – rather it is about designing, writing, conceptualizing and creating a website. This is done exclusively for the site visitors and helping them find what they are searching for using the modality of search engines – the basic navigation tool over the internet.

The concept of building the site first and focusing on the visibility factor later is like building the car first and worrying about the quality index later! This fallacy can translate into a financial loss to the Corporate amounting to thousands of dollars.

Web designing should be executed with in – built user and search engine friendly parameters.

The reason to exist for any business enterprise is profitability both financial and social. The cornerstone of financial profitability is predictably maximizing profits, which is governed by an array of management and marketing tools.

The exponential growth of the web into an ocean of information has ushered in the era of the potential online customer turning

to exploring the websites.

The corporate of today then is anonymous without a corporate website. The website provides an insight to the corporate profile, information and services. A strong website without search engine visibility is an untapped potential, which can only hurt the corporate bottom line and the stakeholders. Consequently, a strong website coupled with high search engine visibility is a near invisible weapon in the hands of a dynamic corporate.

The search engines are the basic navigation aids for the potential online customer and are entrusted with the daunting task of selecting from millions of web sites and pages when responding to online queries. The search engines undoubtedly favor “search friendly” sites and this is where search engine visibility comes into play.

Search engine optimization and increasing the visibility is then the order of the day if the corporate visibility is to sustain and co – exist.

The search engine centric approach cannot be utilized in isolation. It should ideally strike a delicate balance between being a search engine friendly and a user-friendly website.

Increase that Search engine visibility and watch the queries pour in, then work on the conversion index for without the potential customer queries there will be no conversion Index!

Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of I-wayhost – Web Hosting and its network sites. I-wayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.

(Customized billing solutions)

(Online Marketing Blog)

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Just for a change, rather than a technical article, I would like to tell you a story. To begin, imagine your website is a little country bar, now let’s go back to when the internet began, and reciprocal linking was being done properly. Now just sit back and picture the following…..

There you are running your bar, it’s a fairly busy little bar with plenty of regular customers. You also get other customers who come from all directions. Some make their way to your bar using all the little country back roads (from links on other websites), others come on the big highway (the Internet) from the big bars in the city (The Search Engines).

Your customers usually stay and have a beer or two (read a few pages of your site), then decide they’d like to try somewhere different. Because you realize your customers are bound to leave at some point anyway, you recommend the bar down the road, telling them it is a great bar too. You even show them a little leaflet you made (your link section), which gives them directions on how to find it.

The bar down the road also has his regulars, plus a few visitors from you, and a few from the bars in the city. He knows you send him customers, so when his customers have had a drink or two, and fancy going somewhere different, he returns the favour, recommends your bar and gives them directions how to get there.

In fact, there are 10 little bars in your area that are all doing this and the local back roads are alive with customers going from bar to bar (The World Wide Web). Occasionally, when someone comes from the big bars in the city (the Search Engines), you recommend the other local bars and all your friends benefit from that visitor too.

Then one day the big bar in the city sent all the local bars a letter saying: “We are a much bigger bar than you, we have thousands of customers, and they are all looking for nice little country bars like yours. We would be glad to recommend your bar, however, we need to know that your bar is popular before we tell our customers. The busier your bar is, the more customers we will send you. We will of course be sending one of our employees to see just how busy your bar is (Search Engine link spiders).

Great you think, more new customers, more business, more profits. Oh no! Wait a minute! If you send your customers to the bar down the road, he would be busier than you, and get all the new customers from the city. Better stop sending them there. So you stop recommending his bar, and hide the little leaflets that gave directions. (You feature your link section only with a tiny little text link right at the bottom of the page.)

You can’t get rid of your leaflets, or the other bar may take you off his leaflet, then when the employee from the city visits the other bar he will think you are not popular, because you are not listed. Maybe you could change the title of your leaflet, so it doesn’t look like directions to other bars, that way your customers won’t pick it up. (Call your links page “resources” or “partners”).

Now, when your customer has had their first beer or two, you don’t recommend your friend, and they don’t find the leaflets, so they don’t know there is a back road that leads to other bars. The result? They take the highway (the Internet) and go back to the big bar in the city where they came from (The Search Engine).

When they get to the big bar in the city, they don’t stay there long,

because they know the barman can recommend some other great country bars. Why does the barman do that? Because they are his busy friends, but he also recommends a few bars who pay him to give them a plug (Pay Per Click or advertising).

Meanwhile, the bar down the road has been thinking the same thing as you, he wants to be the busiest bar and get the extra customers from the city. He has hidden or renamed his leaflets, and stopped recommending you, like you stopped recommending him.

That road that used to carry customers between your two bars is now very quiet and no longer buzzing with customers driving up and down to the different bars. Eventually, it becomes unused, because the customers don’t know it exists. (Hidden link sections). You never get customers from your friend, because they too go back to the city to ask the barman’s advice. Your bar is much quieter without his referred customers, and his bar is much quieter without yours.

What can you do? Your bar is not as busy as it used to be, and you still want the customers from the city. Hey, that’s it! Pay the barman to promote your bar (Pay-Per-Click or Advertising). Now what happens? The barman sends you a visitor and makes himself some money. When the visitor has had a few drinks at your bar, he goes back to the barman in the city who recommends your friends bar down the road. Why? Because your friends bar was empty, so he too paid the barman to send customers.

The WEB of back roads is closing down, and being replaced by a network of highways, all leading back to the barman who is making lots of money. Who is paying him that money? You, and your friend, who used to share those same customers for free. Meanwhile, the customers think the only way to find a good bar is to see the barman in the city. NOT TRUE IS IT? Both your bars are good, and before you had lots of people recommending you, not just the barman.

If a child read that story they would probably say how silly it is. This is what linking JUST for rankings produces. The alternative?? Link for traffic first, link only with sites who understand their visitors are leaving at some point anyway, sites who are willing to send their leaving visitors to other sites not straight back to search engines all the time.

I am not search engine bashing here, they are excellent and useful resources. However if webmasters are not careful and continue to hide link sections they will give the big search engines a monopoly on traffic. Try turning things around. Exchange only quality visible links, that will bring you visitors. If the current method of “Guru” thinking is correct, this will automatically increase your popularity and search engine rankings at the same time, the difference being, you get visitors while your rankings improve not WHEN they have improved.

Just because Google or any other search engine does not consider a site important, it does not mean that site does not have great content, it does not mean that site is not busy, and it does not mean the site will not send you visitors.

There are millions of great sites with no PR and millions of great sites who are not on the first page of search engine results. The only people who have the right to judge a sites importance, and indeed the only people who’s opinion REALLY matters, are the users of your site.

Gary McHugh is co author of HonestLinks.Net, a site dedicated to teaching webmasters to exchange links that bring traffic. He also runs his own web design and hosting company 2001web.com

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Localized search engine optimization is often overlooked as an excellent tool to bring in local traffic to your website. By including local information in your tags and web pages, you help prospective customers find specific information on the area and business they are searching for.

What Is Localized Search Engine Optimization?

Localized search engine optimization is the addition of local search terms to your tags and web pages. For example, if you work in Sonoma County, California and are targeting local or state visitors, be sure to include “Sonoma County” and “California” in your tags and in the text on your page. This way when searchers look for services in Sonoma County, California in the search engines, your website will have a better chance of showing up in the search engine results.

How Do I Include Local Search Terms?

There are many way to include local optimization terms. Oftentimes we as web page creator do not think like the user: we are too close to the subject matter we display on our websites. Sometimes when you know a subject very well you speak in shorthand when talking about it. Take a step back and read your web pages again. Spell it out for your visitor, using easy to understand, clear information. Realize that your visitors may not be as familiar with your message or product as you are. Get specific. If you sell blue widgets, say so in your text. If you sell primarily to a Sonoma County audience, include Sonoma County in your tags and text.

Include your local search terms, just like your typical keyword phrase terms, in your title and meta tags, headings, link text, and web page text as reasonable. Most importantly, include local information on your contact page, where your city and state location information is typically listed.

The simplest way:

* Title tag

What if you want to get even more specific? Try including:

* Title tag

* Heading tag

<br /> <h1>Blue Widgets For Sale &#8211; Sonoma County, California</h1> <p>

* Page text:

Looking for blue widgets? We have the most affordable prices on blue widgets in the Sonoma County

area. We deliver throughout Sonoma County and all of California.

In this way, users searching for “blue widgets sonoma county” will more likely pull up your web page of blue widgets for sale.

What About Sales From Other Places?

Don’t worry, localized search engine optimization works much the same as regular optimization. With local search terms, you are simply providing additional information for your local customers, much like you might in the yellow pages. Your other search terms work the same way as always. This will not change your opportunities to pull in traffic from across the country if you have your regular optimization in place. What you may want to do is specify a few pages on your website for local search terms, instead of the entire website if you are reaching for both a local and country-wide audience. This gives you the opportunity to drive local traffic to specific sections of your website with regional information. Some users feel better about supporting their local economy when buying from local vendors. You can even dedicate specific content pages to your local search visitors, including advantages to buying your product locally. In this way, you get the best of both worlds, your local audience as well as visitors from across the country.

Use Localized Optimization

Be sure to use localized optimization to bring in your local visitors, providing them with a personalized touch and regional information. Widening your scope of traffic builds the number of your visitors, both near and far. Get specific for optimum local website traffic.

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Marketing company serving small businesses. She has specialized in Search Engine Optimization since 1998, including three years as the Search Engine Specialist for O’Reilly Media, Inc., a technical book publishing company.

Copyright © 2002-2005 Search Innovation Marketing. http://www.searchinnovation.com All Rights Reserved.

Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.

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SEO’s Relationship With Website Architecture

Search engine optimization for today’s search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEO’s relationship with web design is a natural one. By making sites simple and easily accessible, you are providing the easiest path for the search engine robots to index your site, at the same time that you are creating the optimum experience for your human visitors.

This approach ties well into the notion of long-term search engine marketing success. Rather than trying to “psych out” the ever-changing search engine algorithms, build pages that have good text and good links. No matter what the search engines are looking for this month or next, they will always reward good content and simple navigation.

Search Engine Robots

Search engine robots are automated programs that go out on the World Wide Web and visit web pages. They read the text on a page and click through links in order to travel from page to page. What this really means is that they “read” or collect information from the source code of each page. Depending on the search engine, the robots typically pick up the title and meta description. The robots then go on to the body text of the page in the source code. They also pay attention to certain tags such as headings and alt text. Search engine robots have capabilities like first-generation browsers at best: no scripting, no frames, no Flash. When designing, think simple.

Search Engine Friendly Design

Creating search engine friendly design is relatively easy. Cut out all the bells and whistles and stick to simple architecture. Search engine robots “understand” text on the page and hyperlinks, especially text links. The relationship of SEO and web design makes sense when you start with good design techniques for your visitor. The easier the navigation and the more text on the page, the better it is not only for the visitor but also for the search engine robots.

Obstacles For Indexing Web Pages

Search engine robots cannot “choose” from drop down lists, click a submit button, or follow JavaScript links like a human visitor. In addition, the extra code necessary to script your pages or create those lists can trip-up the search engine robots while they index your web page. The long JavaScript in your source code means the search engine robots must go through all this code to finally reach the text that will appear on your page. Offload your JavaScript and CSS code for quicker access to your source code by the search engine robots, and faster loading time for your online visitors. Some search engine robots have difficulty with dynamically-generated pages, especially those with URLs that contain long querystrings. Some search engines, such as Google, index a portion of dynamically generated pages, but not all search engines do. Frames cause problems with indexing and are generally best left out of design for optimum indexing. Web pages built entirely in Flash can present another set of problems for indexing.

Depth Of Directories

Search engine robots may have difficulty reaching deeper pages in a website. Aim to keep your most important pages no more than one or two “clicks” away from your home page. Keep your pages closer to the root instead of in deeply-nested subdirectories. In this way you will be assured the optimum indexing of your web pages. Just as your website visitor may become lost and frustrated in too many clicks away from your homepage, the robots may also give up after multiple clicks away from the root of your site.

Solutions And Helpful Techniques

If there are so many problems with indexing, how will you ever make it work?

The use of static pages is the easiest way to ensure you will be indexed by the search engine robots. If you must use

dynamically-generated pages, there are techniques you can use to improve the chances of their being indexed. Use your web server’s rewrite capabilities to create simple URLs from complex ones. Use fixed landing pages including real content, which in turn will list the links to your dynamic pages. If you must use querystrings in your page addresses, make them as short as possible, and avoid the use of “session id” values.

When using Flash to dress up your pages, use a portion of Flash for an important message, but avoid building entire pages using that technology. Make sure that the search engine robots can look at all of the important text content on your pages. You want your message to get across to your human visitor as well. Give them enough information about your product to interest them in going the next step and purchasing your product.

If you must use frames, be sure to optimize the “no frames” section of your pages. Robots can’t index framed pages, so they rely on the no frames text to understand what your site is about. Include JavaScript code to reload the pages as needed in the search engine results page.

Got imagemaps and mouseover links? Make sure your pages include text links that duplicate those images, and always include a link back to your homepage.

Use a sitemap to present all your web pages to the search engine robots, especially your deeper pages. Make sure you have hyperlink text links on your page, and a sentence or two describing each page listed, using a few of your keyword phrases in the text.

Remember that the search engine robots “read” the text on your web page. The more that your content is on-topic and includes a reasonable amount of keyword-rich text, the more the search engine robot will “understand” what the page is about. This information is then taken back to the search engine database to eventually become part of the data you see in the search engine results.

Last of all, it is very important to test your pages for validation. Errors from programming code and malformed html can keep the search engine robots from indexing your web pages. Keep your coding clean.

Check List For Success

* Include plenty of good content in text on your web pages

* Incorporate easy to follow text navigation

* Serve up dynamically generated pages as simply as possible

* Offload JavaScript and other non-text code (style sheets, etc.) to external files

* Add a sitemap for optimum indexing of pages

* Validate your pages using the World Wide Web Consortium’s validation tool, or other html validator

On Your Way To Indexed Pages

The best way to assure that your pages will be indexed is to keep them simple. This type of architecture not only helps the search engine robots, but makes it easier for your website visitors to move throughout your site. Don’t forget to provide plenty of good content on your pages. The search engine robots and your visitors will reward you with return visits.

Resources

To learn more about how to work around optimization problems with JavaScript, dynamically-generated pages, Frames and Flash, read the following articles:

Optimizing Pages with JavaScript and Style Sheets for Search Engines

http://www.searchinnovation.com/optimizing-pages-with-javascript.asp

Optimizing Dynamic Pages (Part I)http://www.searchinnovation.com/optimize-dynamic-pages-1.asp

Optimizing Dynamic Pages (Part II)http://www.searchinnovation.com/optimize-dynamic-pages-2.asp

Optimizing Frames for Search Engines http://www.searchinnovation.com/optimizing-frames-for-search-engines.asp

Html validation tool

http://validator.w3.org/

Stylesheet validation tool

http://jigsaw.w3.org/css-validator/

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing, a Search Engine Marketing company serving small businesses. She has specialized in Search Engine Optimization since 1998, including three years as the Search Engine Specialist for O’Reilly Media, Inc., a technical book publishing company.

Copyright © 2002-2005 Search Innovation Marketing. http://www.searchinnovation.com All Rights Reserved.

Permission to reprint this article is granted if the article is reproduced in its entirety, without editing, including the bio information. Please include a hyperlink to http://www.searchinnovation.com when using this article in newsletters or online.

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One of the post from My SEO world Meet Up Group….!

One of my Friend posted

“Best example is google and yahoo and other good Search engines, they are not using Meta tags, keyword and description. Google.com has no content on page”

In response to this I say content & Meta tags are important. Below is my reply for the post.

Hi,

I have come across same problem when I was optimizing a site. In the process of my optimization I went to my “Product Manager” to add some content on home page but what I got in reply was

“No Ravz I am not in favor of keeping any content on my page”

So I replied it is very important in respect of search engines… how will search engines come to know what are we all about, we have mention in our title we are job site & if we give a brief about same in the content it will definitely help & So she countered me “Naukri.com” & “Monster.com” are not having any content still they are ranking top…?

So now this was the time where I felt an need to show some statistical figures to prove my points I simply showed her Back Links of Monster.com (14100) & Naukri.com (861) explaining her that

there are around 14100 & 861 sites pointing towards Monster.com & Naukri.com saying that they are Jobs site so in this case they don’t need much of content they have already proved their Presence & the links coming are relevant, where as we are still struggling to get some hand so for time being we need some content which will tell search engine that the site is all about jobs. Later on when we have huge back links of thousands we too can take calculative risk of having no content

In short Meta tags & content still has the importance its not at all if some 1 is not using we should not, in fact we should use, so we have upper hand from those.

The all game is about proving “what u say” I mean if u say in your title that the site is about jobs then you have to prove it by adding content by getting relevant links by submitting to directories to relevant categories . . . . . . . & so on.

I don’t claim my words, its my understanding & feelings.

Ravz is into research & analysis of online marketing. SEO India site http://expertseo.rediffblogs.com which offers Search Engine Optimization at affordable prices.

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Google use a very complex function to determine which search results to return, Google is always changing and Modifying that function to better Serve the Search Engine User. The one constant is quality back links. These are pages linking to you without you linking back to them.

1 – Post to Newsgroups

Many Newsgroups will allow you to post links especially if they are related to the topic or question being asked.

2 – Post to Forums

Forums are Similar to newsgroups but they are typically broken down by topic

3 – Add Comments to a Blog

Many Blogs will allow you to post comments. Find 10 or so blogs a day that are related to your web page and post a comment about your web page. Be sure and use Pingomatic to ping the Blog after you post your comment

4 – Give Testimonials

Send in unsolicited testimonials for products and services you use. Make sure and say You have permission to use the above testimonial.

5 – Circular Linking

There are many strategies involving circular linking. As a simple example you own or operate 2 Web Sites, called Site-1 and

Site-2. You can offer a link partner a link on Site-1 if they agree to link to site-2.

6 – Buy Text Ads

Many e-zines are not only sent out via e-mail but are posted on the Internet. By finding an Ezine that keeps that past articles online you can often buy a text ad for a few days get back links

7 – Submit Articles

You can Write and Submit Articles. This might be perhaps the most viral way to get back links. It is not unusual to have your article re-printed in 25 on 50 Web pages the same day you submit it. As other people read these 25 or 50 pages they in turn decide to reprint your article. It is like a snowball rolling down a never ending hill. The More it Rolls the bigger it get and the faster it go’s.

About The Author:

Mike Makler has been Marketing Online Since 2001 When he Builtan Organization of over 100,000 Members

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Copyright © 2005-2006 Mike Makler the Coolest Guy in the Universe

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